SITE AND TARGET AUDIENCE ANALYSIS
часть 1
Trekhgornaya Manufactory is an established location for fashion retail, boasting a historically evolved specialization (textile production $\rightarrow$ creative cluster). The neighborhood is rich with «fashionable» infrastructure (showrooms, markets, cafes), and transport access is moderate (12–15 minutes from the metro). Rent ranges from ₽30,000–₽50,000/sqm/year, depending on the building and condition.
Metro:
· Ulitsa 1905 Goda — 0.5 mi, 12 min walk
· Krasnopresnenskaya — 0.75 mi
· Barrikadnaya — 0.68 mi
By Car:
· On-site parking available.
Authenticity, originality, loft aesthetics, sustainability, and local brands are valued. The weak point—the audience is not mass-market. This is not a shopping mall near the metro. A boutique must drive repeat visits and loyalty, not just incidental traffic.
ABOUT THE BRAND
часть 2
// mirstores
Made
In
Russia
SRORES//
MIRSTORES — a knitwear brand for lovers of fashion and art. We create not just sweaters, but true art objects.
// eco-conscious tone of voice
// mutual respect and care
// art and beauty
Collections
BalletSkiers
My Family
Sheep
Assortment
Sweaters (Bulky)
Thin Sweaters
Vests
Cardigans
Sweatshirts
Accessories
Functional Zoning Plan
Scenario Schema
axonometry
explosion diagram
