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Программа «Мода» в Школе дизайна НИУ ВШЭ. Бакалавриат
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Longread translated automatically

CONCEPT

There exists a closed society where the mirror serves as the highest court. It dictates what a person ought to be and the place they occupy within society. In this society, external appearance becomes the measure of adherence to the established ideal.

A young woman moves through a system where the mirror acts as a judge of her outward appearance. It does not simply reflect the person; it shows what society wants her to look like.

Through interaction with the mirror, a journey unfolds—from accepting a prescribed ideal to making an independent choice about one’s own image.

01 — TRUE IMAGE

The young woman is presented as she is—uninfluenced by societal expectations. A mirror is already present in the space, but it is only observing for now.

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Original size 1281x855
Original size 1281x855

02 — THE IDEAL SOCIETY

The mirror delivers its «verdict»: the reflection shows the image the girl should conform to. The ideal has been pushed to a hypertrophied form.

Original size 1281x854
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Original size 1281x855

03 — YOUR IMAGE

The young woman stops accepting the reflection in the mirror and creates her own image. Now, she herself determines how she wants to see herself.

Original size 1281x855
Original size 1281x855
Original size 1281x855
Original size 1281x855

CREDITS

Art Dir: @anaasainara @katerinagirle
Photo: @ph_ignatova
Stylists: @katerinagirle @anaasainara
Model: @sofiksmi
MUAH: @cttsaftsx
Studio: @nn_photostudio_murmur

Программа «Мода»  в Школе дизайна НИУ ВШЭ. Бакалавриат
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Программа «Мода» в Школе дизайна НИУ ВШЭ. Бакалавриат
Создавай коллекции, организуй показы и запускай фэшн-бизнес
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REFLECTION
Project created at 29.10.2026
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