AI Marketing for the Interior Designer’s Personal Brand

During the study of the discipline on AI promotion in the digital space, I developed a project aimed at examining the effectiveness of various generative AI platforms and technologies. The project included a competitive analysis conducted using ChatGPT, SEO optimization based on successful digital case studies, and a content plan for personal brand promotion. Based on the collected analytics, I prepared original article text and a video produced with neural network algorithms. The project demonstrated how modern AI can combine strategic precision with creative potential.

The first way I promoted my personal brand was through an expert article. I chose Dzen as my platform because it is highly optimized for surfacing articles in search engine results. My target audience was specifically business professionals, commerce experts, and those interested in earning income through interior design. Therefore, the keywords I selected for the article were mainly related to these areas—brand, visualization, earnings, business, style, trust, and so on. I found and analyzed these keywords using ChatGPT with the prompt, «Analyze successful articles in the interior design sphere on the Dzen platform and identify keywords that will help improve my article’s visibility on the Internet.» I used Perplexity and ChatGPT to write the article itself, drawing the more effective text excerpts from the latter. I also used a notebook to compile information on other articles and their promotion strategies.

The publication garnered 28 views, a 7,4% CTR, and zero read-throughs—meaning two people clicked on the article but didn’t finish it. Analysis indicated that the headline, text, and structure were executed with high quality, but the market for interior design blogs on Dzen is extremely competitive. To capture greater audience attention, I need to offer more specific professional solutions and emphasize in the content that users do not need other articles because I provide everything they need to know.

The next phase of the advertising campaign was a short video. I chose YouTube for publication because it remains the most popular video content service with excellent algorithms. I generated the script, the prompt for the video with audio, the idea, and the subtitles using ChatGPT, text-to-speech services, and Kling AI. Clideo automatically created the subtitles for the video. I tasked ChatGPT with adapting the previous material for the Shorts format: to write a short video script and a title.

There were several prompts for video generation because the limit was severely restricted (for the rest, I supplemented the video title and description with keywords already found for the article). Following the same principle, ChatGPT wrote a title for me that included the key phrases.

A short animated interior piece was published on the YT Shorts platform. The video garnered 1,075 views and 2 likes in one week. Fifteen percent of viewers watched the video to the end; the video features good pacing, a strong title, and narration. The statistics show that less than 35% of the audience was from Russian-speaking countries. From this, I hypothesize that the video was partially seen by an international audience who couldn’t understand it, which is why the completion rate and number of likes are rather low.

Ultimately, it became clear that a short YouTube video was the most effective approach. Despite the intense competition on Dzen, I am pleased to have achieved 28 views. To improve the article’s performance, I analyzed the prompt and believe that the material quality needs refinement, as Dzen users have high standards. Regarding the YouTube video, in the future, I would choose a more advanced text-to-speech model and incorporate full-screen visuals. Nevertheless, the AI performed well with SEO optimization, analytics, maintained an engaging article structure, and employed expert language.