Donatov.net is a popular online store for in-game donations and digital top-ups. The service allows users to purchase in-game currency, subscribe to services, and top up balances across various platforms (such as Steam, Genshin Impact, Valorant, and Mobile Legends). In addition to its online service, the company actively participates in various events, gaming festivals, and themed exhibitions, engaging with the gaming community and strengthening its connection with its audience.
My task involved adapting the brand’s existing identity across various media and formats—from large-format graphics to small printed items and animation.
(01) STARCON. BOOTH DESIGN
Tasks: 1. Develop the graphic design for the interactive element of the Donatov.net booth. 2. Create animated materials for furnishing the space within the venue.
What I accomplished: I developed the graphic design for an outdoor booth using the company mascot (Donny). I created two short GIF animations for the retro televisions installed inside the space.
«The Merry Parallelepiped»
The stand is a vertically oriented rectangular prism. The objective was to make two opposite sides interactive by placing coloring pages featuring the mascot on them. The remaining two sides were dedicated to displaying the logo and utilizing the main elements of the stand’s identity.
GIF Animations
The GIF animations were meant to be displayed on retro televisions featured in the photo booth. The first animation is the company logo with a glitch effect. For the second animation, which features a mascot drawn in pixel art, I used frame-by-frame animation.
(02) GAMEPRO. DESIGNING INTERACTIVE BOOTH ELEMENTS
Objectives:
1. Design the visual aesthetic for a photo booth and associated materials to facilitate visitor interaction with the brand. Develop graphic assets for a game area featuring the «Grab-a-chance» arcade machine.
2. Create a stylized mascot, along with background and platform designs, for the Doodle Jump game.
What I accomplished:
— Developed the photo booth design.
— Designed the guidelines for photo booth usage.
— Created the design for the collectible cards given to visitors after taking photos.
— Prepared the design for the arcade machine’s exterior.
— Designed a specialized token for the machine.
— Illustrated the mascot, platforms, and background in a style consistent with the Doodle Jump game.
Photo Booth
«Grab It» Game
The complexity in designing the vending machine lay in the sheer number and format of the various parts. Especially challenging were the dimensions and placement of the side panels. Creating the token presented difficulties with the technical specifications and my unfamiliarity with the intricacies of using engraving machines; however, after several revisions to the technical aspects of the design, it was ready for use.
Doodle Jump
(03) DONATOV.NET EVENT PASSPORT
I developed the idea and concept, which was approved by the company director.
Event Passport — a collectible booklet intended for participants of Donatov.net events. For attending each event, the owner can receive a special stamp, progressively filling the passport’s pages. I proposed the product concept and developed its visual design. The passport was not tied to a single specific event; rather, it was conceived as an independent format for interacting with the brand across various occasions. It was first presented at Igroprom. The design was decided to closely resemble the appearance of real passports, maintaining an identical size. The booklet was created using recognizable company elements.
