Bear Paw
Этот проект показывает, как искусственный интеллект помогает преобразить готовый проект: обновить его стиль и внести новые креативные элементы. Благодаря созданию свежих изображений, переработке дизайна и выпуску рекламных материалов, проект становится современнее и интереснее для аудитории.
Исходный проект
Для проекта я использую свою работу, выполненную в рамках четвертого модуля первого курса, в котором я создал айдентику для бренда мёда.
Ребрендинг с помощью AI
Я использовал такие нейросети, как Flux (Krea AI), Ideogram AI, Leonardo AI и MyFonts.
Обложка была создана с помощью нейросети Ideogram.
Imagine prompt: A sleek vertical poster features a pristine white background. At the center, a seamless, golden flow of honey cascades downward in a continuous, elegant curve, illustrated with precise, crisp lines. The honey radiates richness and sheen, with light reflections highlighting its opulent nature. At the top, the name 'BEAR PAW' is showcased in bold black letters, making a strong statement. Below the honey flow, the message 'From nature’s bounty to your table' is elegantly displayed.
Логотип
Типографика
Сервис MyFonts предложил несколько вариантов шрифтов на основе сгенерированных плакатов и продукта, однако были выбраны наиболее удачные решения.
1 — Averes Title Roman Sans Serif Font, 2 — Robolt Battery 300 v
Продукт
Банки мёда
Imagine prompt: Three identical glass jars of honey placed side by side in a row. Each jar features a minimalist black label with a golden 'Bear Paw' logo embossed on it. The jars are arranged on a smooth, reflective white surface with a simple black background. The jars are elegantly aligned, and the honey inside shines with a rich golden hue. The contrast between the black and gold colors creates a striking visual effect.
Flux AI
Банки мёда
Imagine prompt: Three small square jars of honey—golden, amber, and deep brown—arranged elegantly on a smooth, reflective white surface. Each jar has a shiny, reflective lid, and features a minimalist black label with the bold yellow 'Bear Paw' logo in thick lettering. The honey inside is glossy and syrupy, reflecting light. The jars are positioned at slight angles to create depth and dimension. The background is clean white, with soft floating honey drips enhancing the surreal atmosphere.
Ideogram AI
Цвета
Основные оттенки были определены с помощью функции «Извлечение темы» в сервисе Adobe Color на основе созданных мной постеров.
Постеры
Плакаты сгенерированы при помощи нейросети Ideogram.
1. A minimalist vertical poster for Bear Paw Honey. The background should be pure white, creating a sleek and clean canvas. At the center, a golden drop of honey is depicted with sharp, clean lines that highlight its rich texture and luxurious nature. The drop should have a glossy sheen, with soft highlights reflecting the light to evoke a sense of purity and quality. Above the honey drop, the bold typography 'BEAR PAW' is displayed in black, with an elegant thin serif font. At the bottom, the phrase 'Nature’s luxury in every drop' is written in small, refined black text. The poster is printed on high-quality paper to enhance the luxurious feel.
2. A minimalist vertical poster with a pure white background. In the center, a smooth, golden stream of honey flows gracefully downward in a single, uninterrupted curve, drawn with sharp, clean lines. The honey should appear rich and glossy, with reflections of light that emphasize its luxurious quality. At the top, in bold black typography, the word 'BEAR PAW' is displayed prominently. Beneath the honey stream, the phrase 'From nature’s bounty to your table' is written
3. A minimalist vertical poster where the background is entirely white, with soft, blurry images of honey dripping slowly across the poster. These honey drips are drawn in a smooth, elegant gold, with clean lines and subtle shadows that highlight their natural beauty. At the top, the bold 'BEAR PAW' logo is written in black. At the bottom, the phrase 'The purest honey, from nature’s finest sources' is written in thin, delicate black font. The design conveys luxury, minimalism, and refinement. This poster should be printed on high-quality, textured paper to enhance its premium aesthetic.
Плакат в среде
Imagine prompt: Generate a luxurious mockup of a black and white poster with a single amber honey droplet in the center, featuring the Bear Paw brand name in elegant black typography and the tagline 'Nature’s Luxury in Every Drop'. The poster is displayed on a billboard in a stylish city park environment, surrounded by greenery and soft sunlight.
Flux AI
Дополнительные носители
Упаковка мёда
Imagine prompt: Design a luxury honey gift box for a premium brand, showcasing the back side of the packaging. The box is sleek and elegant, with a minimalist black and gold color palette and subtle textural details. The back side of the box features the brand’s logo, 'BEAR PAW, ' embossed in gold foil along with minimal product descriptions and clean typography. Inside, the box contains three square-shaped glass honey jars with black matte lids and vertical black labels featuring a gold embossed bear paw logo and the brand name 'BEAR PAW.' The jars are securely arranged in a foam insert, highlighting the luxurious unboxing experience. The rich amber honey inside contrasts beautifully with the black and gold theme.
Ideogram AI
Набор медовых аксессуаров
Imagine prompt: Design a premium wooden honey accessory set for the brand 'Bear Paw'. The set includes: A handcrafted wooden honey dipper: Smooth, ergonomic, and made of natural wood, featuring subtle branding (bear paw logo engraved on the handle). Wooden honey pot with a lid: Minimalistic cylindrical shape, crafted from polished natural wood with the 'Bear Paw' logo engraved on the surface. Packaging: A black matte gift box with foam inserts, securely holding the wooden accessories. The box features: Exterior: Black matte finish with gold foil branding (bear paw logo) centered on the lid. Interior: A soft matte black surface with custom-cut inserts. A branded label with gold typography and geometric honeycomb patterns on the sides. The design should exude craftsmanship, nature, and luxury, complementing the brand’s premium honey jars.
Ideogram AI
Шоппер
Imagine prompt: Generate a mockup of eco-friendly canvas tote bags for the luxury honey brand Bear Paw being placed in a sunlit environment. The tote bag should feature a clean, minimalist design in beige or white with black handles. Add the bear paw logo in a subtle yet prominent placement, along with minimal honey drip graphics in golden-yellow. Place the tote bag on a wooden table or draped over a chair in a sun-drenched area, with soft sunlight casting natural shadows. The scene should evoke warmth, sophistication, and the natural, premium essence of the brand.
Flux AI
Бейсболки
Imagine prompt: Design a mockup of minimalist baseball caps for the Bear Paw brand. The caps should come in neutral colors (black, white, or beige) and feature the bear paw logo embroidered in golden-yellow thread. The design should be clean, with no unnecessary elements, focusing on the elegance and luxury of the brand. Position the logo on the front panel or as a small detail on the side for a subtle, refined lookblack handles, prominently displaying the Bear Paw logo and subtle golden-yellow honey drip elements. The scene should evoke a sense of nature, purity, and luxury, emphasizing the brand’s eco-friendly and premium qualities.
Flux AI
Термобутылка
Imagine prompt: Create a mockup of luxury reusable water bottles for the Bear Paw brand. The bottles should be sleek and modern, available in matte black or matte golden-yellow. Include the Bear Paw logo subtly engraved or printed on the center, maintaining a minimalistic and clean design. Ensure the bottles look premium and environmentally friendly, emphasizing durability and sophistication.
Flux AI
Пространство
Офис
Imagine prompt: Elegant, minimalist office interior for the Bear Paw brand. The design features a modern, spacious working area with sleek, white and black furniture, accented by subtle touches of gold and honey-inspired hues. Natural light floods the room through large windows, highlighting the sophisticated yet creative atmosphere. The space includes contemporary desks, ergonomic chairs, and minimalist decor that reflects the premium and artistic essence of Bear Paw.
Leonardo AI
Магазин
Imagine prompt: Design a premium marketplace for Bear Paw, blending modern minimalism with natural and industrial aesthetics. The space uses the brand’s color palette of black, golden amber, and white accents, featuring wooden shelves with black metal accents to showcase the signature honey jars, highlighted by soft lighting. A minimalist feature wall with the Bear Paw logo is backlit, surrounded by honeycomb textures. The tasting area includes wooden accessories, all branded with the logo, offering sample jars on natural surfaces. The checkout counter combines wood and black metal with refined signage, and soft, warm lighting, neutral floors, and subtle greenery enhance the natural, golden tones of the honey.
Ideogram AI
Используемые сервисы
Leonardo Ai (https://app.leonardo.ai/) Ideogram (https://ideogram.ai/t/explore) Flux (https://www.krea.ai/home) MyFonts (https://www.myfonts.com/) Adobe Color (https://color.adobe.com/ru/create/image)
