AI: VITRITSA — бренд предметов по уходу за одеждой
VITRITSA — бренд предметов по уходу за одеждой в походе. В путешествиях часто сталкиваешься с проблемой испачкавшихся вещей. Поэтому задумываешься о бережном уходе одежды в пути. На помощь путешественникам приходят наши предметы для стирки. Маленькие, эффективные, экологичные. Такой формат поможет вам сохранить свои вещи в путешествиях и не потребует много места в рюкзаке.
Ссылка на старый проект в портфолио: https://portfolio.hse.ru/Project/195460
Учебный проект
Ребрендинг проекта с помощью AI
Будем разработать новый визуальный стиль и упаковку для бренда «VITRITSA», который предлагает компактные, экологичные средства для стирки одежды в путешествиях. Новый проект должен сохранить связь с оригинальной концепцией, но добавить современные элементы, подчеркивающие экологичность, удобство.
Описание процесса работы над проектом VITRITSA
Список использованных инструментов:
- ChatGPT — анализ концепции бренда, корректировка промптов, описание айдентики и бренд-платформы.
- Recraft.ai — генерация изображений, разработка стилистики визуальных материалов.
Процесс создания изображений: 1. Формирование первых промптов и тестирование их в Recraft.ai. 2. Генерация логотипа и его интеграция в референсы для поддержания визуальной идентичности. 3. Создание в Recraft.ai стилистических настроек с учётом референсов (ракурсы, освещение, текстуры). 4. Дополнение и уточнение промптов для достижения финального результата. 5. Получение итоговых изображений, представленных с текстами использованных промптов.
Генерация упаковок / товаров
Косметичка
Тюбик с чистящей пастой
A sleek aluminum tube with ultra-compact concentrated laundry capsules. A minimalist, travel-friendly design with a soft matte finish. Set against a clean, monochromatic background with soft lighting. The scene evokes a sense of practicality and modern efficiency, emphasizing compactness and functionality. The VITRITSA logo is subtly embossed on the packaging, blending seamlessly with the minimal design.
Мыло в железной коробке
Design a minimalist, travel-friendly stain remover bar made from natural clay and ash, formulated for quick, water-free stain removal. The packaging should be compact, modern, and sleek, aligning with the design language of the VIRITSA logo. Use clean geometric forms, industrial-inspired materials, and a monochrome or neutral color palette with subtle textures. The eraser should come in a small, matte-finish metal or biodegradable case with a smooth, structured surface. Ensure the VIRITSA logo is incorporated through embossing, debossing, or precision printing to maintain brand consistency. The overall design must feel functional, high-end, and ready for on-the-go use.
Деликатный спрей для одежды
A transparent glass bottle with a fine mist sprayer and a metal cap. The label is subtle, blending into the minimal aesthetic. The spray is shown dispersing in fine particles against a neutral, soft-focus background. A travel bag or neatly folded clothing is in the frame, reinforcing the purpose of the product. The VITRITSA logo is elegantly printed on the bottle in a minimalist, monochromatic style.
Пустая железная коробка
Create a high-fashion product shot of a bar of soap inside a sleek, matte metal tin with the VITRITSA logo embossed on the lid. The tin should have a minimalist, elegant design, reflecting the brand’s outdoor-focused ethos. Set the soap on a textured, natural surface (e.g., wood, stone) to evoke a rugged yet refined feel. Use dramatic lighting with soft shadows to enhance the sophistication of the shot. The background should be simple and neutral, allowing the product and the VITRITSA logo to be the focal point, captured in an editorial, high-end fashion style.
Мыло в тубусе
A sleek aluminum tube with ultra-compact concentrated laundry capsules. A minimalist, travel-friendly design with a soft matte finish. Set against a clean, monochromatic background with soft lighting. The scene evokes a sense of practicality and modern efficiency, emphasizing compactness and functionality. The VITRITSA logo is subtly embossed on the packaging, blending seamlessly with the minimal design.
Органайзер
A rigid, recycled plastic case with a magnetic clasp. Inside, a neatly arranged foldable brush, compact soap, and anti-static sheet. The case is open, displayed in an overhead flat-lay shot against a soft, textured backdrop. A subtle play of shadows and highlights adds a tactile, premium feel without luxury excess. The VITRITSA logo is subtly embossed on the case, reinforcing brand identity with understated elegance.
Походная сумка
Capture a high-fashion product shot of small, durable bags designed for dirty clothes, featuring the VITRITSA logo subtly placed on the front. The bags should have a sleek, minimalistic design, with sturdy fabric in neutral tones like gray, olive, or black. The setting should evoke an outdoor adventure vibe, with the bags positioned on textured surfaces like stone or rugged fabric. Use dramatic, high-contrast lighting to emphasize the clean lines and functional elegance of the bags, while keeping the overall aesthetic chic and modern. The photo should have an editorial, sophisticated look with a focus on the VITRITSA branding and the bags’ practical, yet stylish design.
Пространство
Пространство
A minimalist VITRITSA concept store with a clean, modern aesthetic. The building has a sleek, geometric facade with large glass windows, allowing natural light to flood the space. The entrance is subtle, with the VITRITSA logo engraved into a matte metal panel near the door. The interior is spacious and monochrome, featuring soft concrete textures, brushed metal accents, and warm wooden details.
Inside, the products are neatly displayed on structured shelves, each item perfectly aligned. The shelving follows the style, with stacked soaps in smooth, uniform shapes and labels printed in refined, understated typography. The store layout is intuitive, with individual product categories clearly defined: compact laundry solutions, travel care essentials, and high-tech fabric care.
The lighting is soft and diffused, highlighting the textures and materials of the products without creating harsh contrasts. A sleek, modular counter serves as both a checkout area and an interacti
Зона продажи продукции бренда
A minimalist, high-design interior for the VITRITSA concept store. The space is clean and structured, with a neutral color palette of soft gray concrete, matte black metal, and warm natural wood. Large floor-to-ceiling windows allow natural light to flood in, enhancing the sense of openness. The VITRITSA logo is subtly embossed on the walls and product displays, maintaining a refined, understated brand presence. he space is divided into clearly defined zones:
A Product Display Area, where travel-sized essentials are meticulously arranged in grid formations. A Testing Station, featuring a sleek, integrated sink where customers can experience the effectiveness of VITRITSA laundry solutions. A Checkout & Consultation Desk, made of brushed aluminum with a warm wooden countertop, offering a seamless shopping experience.
Зона продажи продукции бренда (стойка)
A minimalist, high-design VITRITSA sales counter with a sleek, functional aesthetic. The counter is made of brushed aluminum with a warm, natural wood top, creating a balance between industrial precision and organic softness. The VITRITSA logo is subtly engraved on the front panel, blending seamlessly with the material.
Behind the counter, a structured wall display showcases neatly arranged travel essentials—stacked laundry capsules, powdered sticks, and fabric sprays, each aligned with precision. Matte black floating shelves hold minimalist product packaging, following the aesthetic, with refined typography and neutral tones.
The space is illuminated by hidden LED strips, casting a soft, diffused glow on the counter. A small interactive testing station with a sleek glass bowl sink allows customers to experience the functionality of the products firsthand. A digital display, seamlessly integrated into the counter, loops through visuals of VITRITSA products in travel.
Промо-материалы
Флаг
A massive, deep red VITRITSA flag planted at the peak of a rugged mountain, billowing dramatically in the wind. The fabric is rich, matte, and slightly textured, with the VITRITSA logo printed in bold white, standing out against the striking red background. The flag is attached to a sleek, industrial metal pole, firmly anchored into the rocky terrain. The backdrop showcases a breathtaking mountain landscape with sharp, jagged ridges and rolling clouds beneath the peak. The atmosphere is crisp, with the sun casting sharp highlights on the flag’s folds, emphasizing its movement. The deep red of the flag contrasts powerfully with the neutral tones of the surrounding rocks and sky, making it an undeniable focal point. The scene conveys strength, endurance, and the spirit of adventure—where VITRITSA stands as a symbol of resilience and travel-ready innovation.
Плакат
A large, minimalist VITRITSA billboard mounted on a raw concrete wall in an urban setting. The advertisement features a sleek, metallic travel case, its brushed aluminum surface reflecting soft light. Beside it, a traveler dressed in functional, modern outdoor clothing reaches into the container, effortlessly pulling out a compact bar of soap. Their movement is natural, evoking a sense of ease and practicality. The VITRITSA logo is subtly positioned on the metallic case, seamlessly blending into the refined design. The overall color palette is neutral and muted, with soft grays, deep blacks, and gentle highlights enhancing the clean aesthetic. Pedestrians walk past the billboard, some catching glimpses of the ad as they move through the city. The concrete textures of the background contrast with the polished, futuristic look of the VITRITSA product, reinforcing its modern and functional appeal.
Плакат с мужчиной
A cinematic VITRITSA billboard in an urban setting, showcasing a rugged, bearded traveler in weathered outdoor gear. Surrounded by towering trees and soft light, he hangs freshly washed clothes on a minimalist drying net, holding a sleek VITRITSA soap bar. The soap’s logo is subtly engraved. The earthy color palette of deep greens, browns, and grays blends with nature, with soft lighting highlighting the soap. The tagline, «Care for your clothes. Wherever you go. — VITRITSA,» is placed discreetly at the bottom, reflecting the brand’s ethos of compact, efficient design for modern explorers.
Плакаты
A sleek, minimalist VITRITSA poster displayed on a textured concrete wall in a bustling city. The composition is clean and striking—at the center, a compact, rectangular bar of VITRITSA soap rests on a smooth, reflective metal surface, with water droplets beading off its edges. The VITRITSA logo is subtly embossed on the soap itself and printed in bold, modern typography beneath it. The background captures an urban moment—soft shadows from passing pedestrians stretch across the pavement, adding movement and realism. The lighting is natural, slightly diffused, emphasizing the soap’s clean aesthetic and the contrast between industrial textures and the purity of the product. The color palette is restrained—tones of cool gray, off-white, and metallic silver—ensuring a refined, contemporary feel. This poster embodies VITRITSA’s philosophy: functional, compact, and essential for travel.
Носители фирменного стиля
Сумка
Canvas Bags and Backpacks for Purchases or Outdoor Use: Prompt: «Design durable canvas bags and backpacks with the VITRITSA logo prominently displayed. The bags should reflect outdoor adventure with practical designs and sturdy materials, in neutral tones like olive green, beige, or charcoal. The VITRITSA logo should be simple and elegant, with a focus on both functionality and style.
Худи
T-shirts and Hoodies for Employees and Brand Merch: Prompt: «Create simple, comfortable t-shirts and hoodies for the VITRITSA brand. Feature the VITRITSA logo subtly on the chest or back, with a clean, bold font. The color palette should be neutral or dark tones (black, charcoal, navy) with small, abstract nature-inspired designs like mountain silhouettes or forest textures.
1. Пакет для формы
Design minimalistic packaging for outdoor clothing care products. Use recycled plastic or aluminum with a matte finish. The packaging should feature the VITRITSA logo prominently, with geometric patterns inspired by nature (mountains, forests) in earthy tones like dark green, brown, and gray. The overall design should feel modern, eco-friendly, and functional.
2. Стикер
Design outdoor-themed stickers for VITRITSA brand packaging and gear. The stickers should include nature-inspired elements like mountains, rivers, and forests in a minimalist style. Place the VITRITSA logo on the sticker, ensuring it stands out clearly against the background of natural textures or illustrations.
Для генерации использовалась нейросеть Recraft.ai, для промптов — ChatGPT.
