Проект по применению генеративных нейросетей. Бренд одежды «VORE»
[1] исходный проект
HARPIIA SPECTRUM — авангардный бренд женской одежды, исследующий границу между мифом и материей. Коллекции создаются из «кожи гарпий» — символа живой, дышащей ткани, способной к регенерации и трансформации. Каждое изделие — это воплощение силы, красоты и эфемерности.
Особенность материала — его чувствительность к свету, при которой одежда будто вспыхивает на солнце, не причиняя вреда, а лишь подчеркивая внутреннюю энергию и индивидуальность носителя.
Бренд объединяет эстетику архаики и современности, создавая одежду, которая живёт, дышит и изменяется вместе с человеком. Визуальный язык строится на тактильных фактурах, простых формах и выразительной типографике, которая подчеркивает характер и философию марки.
[2] айдентика
HARPIIA SPECTRUM переживает ребрендинг и теперь получает новое название — VORЕ. Это новое имя отражает переосмысленную философию бренда и его эстетическую трансформацию. Обновлённый бренд сохраняет связь с мифологическими корнями, но выражает их через современную сдержанность и материальную выразительность.
Теперь акцент смещён на чистые формы, природные фактуры и ощущение живой ткани — одежды, которая взаимодействует с телом и временем. Визуальный язык стал спокойнее и глубже: мягкие оттенки, простая типографика, внимание к деталям и смыслу.
Поиск письменного логотипа
Финальный письменный логотип
Цветовая палитра письменного логотипа
Для создания палитры использовался инструмент — Adobe Color
Шрифт CAL Bodoni Ferrara Banner Extra Bold
Шрифт распознан при помощи сервиса My Fonts
Поиск графического логотипа
Финальный графический логотип
Цветовая палитра графического логотипа
Для создания палитры использовался инструмент — Adobe Color
[3] пространство
Для проекта ребрендинга VORЕ (ранее HARPIIA SPECTRUM) было сгенерировано визуальное пространство магазина с помощью нейросети MidJourney.
Подробное описание интерьера создавалось вручную и адаптировалось на английский язык для генерации с помощью ChatGPT, чтобы точно передать эстетику бренда.
Переносы логотипов осуществлялись через Syntx.ai (Nana Banana).
Promt 1
Promt 1: Avant-garde minimalist fashion boutique interior for the brand «HARPIIA SPECTRUM», spacious, clean, airy layout; walls and floors in soft cream, ivory, and light beige tones, matte surfaces with a sense of materiality, minimal decorative elements; racks and display units are geometric, linear, and simple, made of light wood or matte metal, arranged to emphasize space and flow; lighting is soft, diffused, studio-style, highlighting textures of materials and garments; subtle details evoke an archival aesthetic: exposed joints, slightly uneven edges, natural imperfections in surfaces; background elements include stone textures, wooden blocks, and dry branches arranged like art objects; garments displayed with minimal accessories, some on mannequins with clean lines, others on wall-mounted hangers; atmosphere quiet, refined, calm, modern avant-garde, emphasizing materiality, the feel of fabrics, and minimalist elegance; wide-angle perspective, the viewer sees the space as if walking through the boutique, immersive and coherent with packaging and tag design. (MidJourney)
Promt 2
Promt 2: Avant-garde minimalist fashion boutique interior for brand «HARPIIA SPECTRUM», spacious and airy layout; walls and floors in soft cream, off-white, light beige tones, matte and tactile textures; display units geometric, linear, minimal, in light wood or matte metal; prominent natural elements: burnt, ethnically-styled wooden blocks, carved wood pieces, dry branches and twigs integrated into displays and decor; garments hanging on racks or mannequins, all subtly burned or singed, showing light scorched patterns on fabric, creating worn, tactile look; lighting soft, diffused, studio-style, emphasizing textures of wood, stone, branches, and garments; atmosphere quiet, refined, minimalist avant-garde, highlighting materiality, tactility, and subtle imperfection; wide-angle immersive perspective, viewer feels like walking through the boutique, visually coherent with branding, packaging, and label aesthetic. (MidJourney)
[4] продукты проекта
Promt 1
Promt 1: avant-garde vinyl record concept for brand «HARPIIA SPECTRUM», featuring a vinyl record with minimalistic black or off-white label, modern elegant typography, subtle textures on the disc surface; accompanied by a sculptural packaging sleeve, designed to look like natural stone or carved wood with slightly asymmetrical, organic forms, abstract textures evoking burnt wood, stone grains, dry branches, but clearly fashion packaging, not actual stone or wood; sleeve and vinyl placed together on a natural-looking surface with stone and wood textures, dry twigs or small branches, viewed from slightly above to show both objects clearly, soft diffused studio lighting emphasizing textures, shadows, and depth; overall atmosphere avant-garde, minimal, tactile, luxurious, material-focused, matching the brand’s concept of transformation, natural materiality, and archival elegance. (MidJourney)
Promt 2
Promt 2: avant-garde minimalist pencil design for fashion brand «HARPIIA SPECTRUM», single pencil, sleek, matte finish in soft cream or off-white color, subtle tactile texture, slim, clean, geometric shape, logo «HARPIIA SPECTRUM» printed minimally in thin light grey font, no decorative elements; aesthetic archival, minimal, refined, calm and elegant; top-down view of pencil lying flat on surface, background natural textures, such as stone, wood, or dry twigs, soft shadows, studio lighting highlighting materiality and subtle imperfections; evokes quiet, modern, minimalist avant-garde design, visually consistent with the packaging and tag of the brand. (MidJourney)
Promt 3
Promt 3: avant-garde perfume concept for brand «HARPIIA SPECTRUM», featuring a perfume bottle with matte or soft-touch surface, minimalistic, elegant modern typography, subtle warm beige or off-white tones; next to it, a large sculptural packaging box, designed to look like natural stone or carved wood with slightly asymmetrical, organic forms and textures evoking burnt wood, stone grains, dry branches, but clearly fashion packaging, not actual stone or wood; both bottle and box placed together on a natural-looking surface with textures like stone, wood, and dry twigs, viewed from slightly above to show both objects clearly, soft diffused lighting highlighting textures, shadows, and depth; atmosphere luxurious, avant-garde, minimal, tactile, and material-oriented, reflecting the brand’s concept of transformation, natural materiality, and subtle archival elegance. (MidJourney)
[5] носители
Promt 1
Promt 1: avant-garde minimalist packaging box design for fashion brand «HARPIIA SPECTRUM», medium-sized square box, completely white or slightly cream, with a clean, strict form and minimal details; surface matte, tactile paper or thick cardboard texture, with subtle imperfections, soft shadows, and a handcrafted feel; logo «HARPIIA SPECTRUM» minimalist, thin modern font, finely embossed or printed in light grey, no decorative elements; archival minimalist aesthetic, clean and calm style; top-down view, box lying flat on surface; background textured natural elements, such as stone surfaces, wooden accents, dry twigs, or incense-like wooden pieces, complementing the minimal avant-garde aesthetic; atmospheric studio lighting, focus on texture, shape, and materiality; color palette white, cream, soft light beige, no black, gloss, or bright accents; evokes quiet, archaic, minimalist avant-garde, modern approach to packaging, visually emphasizing the brand’s concept. (MidJourney)
Promt 2
Promt 2: avant-garde minimalist clothing tag design for fashion brand «HARPIIA SPECTRUM», medium-sized rectangular or square tag, completely white or soft cream, clean, strict form with minimal details, matte, tactile paper or thick cardboard texture, subtle imperfections and handcrafted feel; logo «HARPIIA SPECTRUM» minimalist, thin modern font, finely embossed or printed in light grey, no decorative elements; archival minimalist aesthetic, calm and clean style; top-down view, tag lying flat on a surface; background natural textures, such as stone, wood, or dry twigs, evoking subtle tactile elegance; soft atmospheric studio lighting, focus on texture, shape, and materiality; color palette white, cream, soft light beige, no black or bright accents; evokes quiet, minimalist avant-garde, refined and modern, visually consistent with the packaging design. (MidJourney)
Promt 3
Promt 3: minimalist avant-garde clothing label for HARPIIA SPECTRUM, single sewn-in tag on the collar of the garment, neutral off-white or light beige background, modern elegant typography with just the brand name, subtle abstract textures reminiscent of archival paper, slightly tactile surface, clean and minimal design, no images or icons, emphasizing luxury minimalism, materiality, and refined understated elegance, high-resolution, crisp details, perfectly integrated into the garment’s collar, suitable for high-end fashion presentation. (MidJourney)
[6] плакаты
Общая серия
Promt 1
Promt 1: Avant-garde fashion poster for brand «HARPIIA SPECTRUM», showcasing the brand’s reborn identity, emphasizing transformation, regenerative energy, and organic elegance; clean, minimalist composition with abstract flowing shapes and subtle geometric accents; color palette soft creams, warm neutrals, deep browns, and light metallic highlights; typography modern, refined, thin sans-serif or semi-serif, integrated seamlessly with visual elements; textures subtle, including soft gradients, light fabric folds, natural imperfections, and tactile surfaces; central composition, balanced, spacious, evoking calm, sophisticated, high-end fashion aesthetic; lighting soft, diffused, studio-style, highlighting materials, shapes, and subtle shadows; atmosphere avant-garde, serene, ethereal, combining mythological inspiration with contemporary elegance; suitable for print and digital media, visually coherent with packaging, clothing tags, and brand identity. (MidJourney)
Promt 2
Promt 2: Avant-garde fashion poster for brand «HARPIIA SPECTRUM», showcasing the brand’s reborn identity, emphasizing transformation, regenerative energy, and organic elegance; clean, minimalist composition with abstract flowing shapes and subtle geometric accents; color palette soft creams, warm neutrals, deep browns, and light metallic highlights; typography modern, refined, thin sans-serif or semi-serif, integrated seamlessly with visual elements; textures subtle, including soft gradients, light fabric folds, natural imperfections, and tactile surfaces; central composition, balanced, spacious, evoking calm, sophisticated, high-end fashion aesthetic; lighting soft, diffused, studio-style, highlighting materials, shapes, and subtle shadows; atmosphere avant-garde, serene, ethereal, combining mythological inspiration with contemporary elegance; suitable for print and digital media, visually coherent with packaging, clothing tags, and brand identity. (MidJourney)
Серия на мокапах
Реализовано с помощью Adobe Photoshop
[7] нейросети и инструменты
1. Open AI (Chat GPT) 2. MidJourney 3. Syntx.ai (Nana Banana) 4. Adobe Color 5. My fonts 6. Photoshop
Обложка проекта также создана в MidJourney
