Project Concept The project addresses the contradiction between the depersonalization of modern labor and the impossibility of maintaining individuality within the work environment. In a context where activity is organized around functions, regulations, and efficiency, the individual is primarily perceived through the role they perform. Their presence becomes part of a system where the personal is not completely erased, but loses its autonomy and submits to the logic of the workflow.
A conflict arises between the necessity of human presence and the dehumanizing nature of the system. By distancing themselves from the outcomes of their own labor, people themselves transform into a component of the mechanism, subject to its functions and organizational principles. Thus, the work system defines not only the individual’s actions but also the very form of their presence in the working environment.
Video Concept Depersonalization in modern labor manifests as the subordination of human actions to the logic of a functional system, where the executor is primarily perceived through the operations they perform. The video work reveals this contradiction through the conveyor belt principle, transplanting the logic of flow production into the office environment.
The full version is 8 hours long, equivalent to a workday. The video art section is divided into three parts: the beginning, the middle, and the end of the workday.
A horizontal collage of five frames unites typical office objects into a sequence, and the worker is only fragmentarily present in the image. The absence of a complete depiction of a person shifts the focus from the individual to the actions being performed, presenting them as an element of the working mechanism.The depersonalization of labor, where a person is defined by their function within a system, is expressed in the video’s conveyor-belt organization.
Photo Series Concept The photo series explores the contradiction between the depersonalization of labor and the human desire to transcend the environment defined by work. Even the attempt to distance oneself from labor occurs within a space organized by the labor itself, reflecting the blurring boundary between work and leisure. The computer desktop becomes a model for these relationships, where visual respite exists within a functional system without altering its structure.
The series consists of screenshots of the computer desktops of people who work primarily on computers; background images coexist with functional icons on the screens. By juxtaposing these elements, the piece illustrates how the image of an alternative space is integrated into the functional structure of the workspace interface without altering its intended purpose. Thus, the series emphasizes the inseparability of personal space and working contexts.
Exhibition sketch
