
Исходный проект
«Бездна» занимается организацией специализированных туров по барам с уникальным концептом — погружение в атмосферу «бездны» через тщательно подобранные заведения
Ребрендинг глазами ИИ
В данной работе я буду использовать лишь одну нейросеть: gemini Тему я взяла из своего прошлогоднего проекта и развивала еще больше. Для поиска палитры с генерированного логотипа я воспользовалась Adobe Color, а для поиска шрифта — MyFonts.
Логотип
Gemini prompt: Create a logo for the brand БЕЗДНА which does bar tours. Be creative. Minimalism. Vector.
Шрифты
Палитра
promt gemini: generate a mockup of printed materials (paper, envelope, business cards) on a white background for the БЕЗДНА bar tours brand using these colors
Рекламные постеры
promt gemini: dynamic and vibrant design. A glowing, winding path of neon turquoise light forms the central element, weaving through a bustling night city street. Stylized bar facades with neon signs (yellow, deep blue, turquoise) line the path. Silhouettes of diverse groups of people are scattered along the path, laughing, dancing, and raising drinks, conveying camaraderie and excitement. Rich, dark urban night sky background with subtle turquoise paint splashes. 'БЕЗДНА Bar Tours' logo prominently visible, with 'Незабываемая ночь. Исследуй, танцуй, живи.'
promt gemini: A sophisticated and adventurous design. A bird’s-eye view of an intricate network of neon-lit streets in a stylized cityscape, resembling a map. A clear, vibrant turquoise 'tour path' guides through uniquely designed, glowing bar entrances. Small, abstract representations of people suggest exploration. Emphasize deep blues and purples for the night sky/buildings, with bright neon accents in turquoise and yellow for tour elements and bar signs. 'БЕЗДНА Bar Tours' logo elegantly placed with 'Открой Свою Бездну'. Focus on intricate city details. висящий на стене
promt gemini: a close-up, impactful design focusing on human emotion. A group of diverse young adults, their faces illuminated by vibrant, multicolored neon light from unseen bars. They are laughing, raising glasses, or striking energetic poses, capturing a peak moment of joy. The background is softly blurred but recognizable as a lively bar district at night, with abstract splashes of turquoise, yellow, and deep blue light. Neon glow reflects on their skin and clothing. Bold, modern typography for 'БЕЗДНА Bar Tours' and 'Твоя ночь. Твоя бездна.'
promt gemini: photorealistic poster for 'БЕЗДНА Bar Tours' is realistically displayed next to a black, heavy-set basement entrance door on a damp, cobblestone street in St. Petersburg. The poster itself features a high-contrast, slightly gritty image of a single figure, almost a silhouette, stepping from a dimly lit, narrow alley into a vibrant, neon-soaked underground bar entrance. The figure is enveloped in splashes of turquoise and deep blue light, hinting at the excitement within. The black basement door is slightly ajar, revealing just a hint of warm, inviting light and muffled music from inside
Наклейки, стикеры стилизованные

promt gemini: a collection of diverse vector stickers for 'БЕЗДНА Bar Tours' brand. Each sticker should have a white outline cut, making them suitable for printing. The style should be modern, clean, and incorporate glowing neon aesthetics in turquoise, yellow, and deep blue, consistent with the brand’s established look
Носители: одежда
A high-quality, dark charcoal grey or black cotton t-shirt for 'БЕЗДНА Bar Tours'. The design features the 'БЕЗДНА Bar Tours' logo prominently on the chest, rendered in a glowing neon turquoise
A modern and stylish two-piece sports tracksuit for 'БЕЗДНА Bar Tours'. The tracksuit consists of a dark charcoal grey or black hoodie and matching joggers
A stylized, unfolded paper map for 'БЕЗДНА Bar Tours'. The map depicts a vibrant, simplified urban area with various 'bar' locations marked.
Дополнительные носители
A stylish, compact bottle opener for 'БЕЗДНА Bar Tours'. It’s made of brushed dark metal or black plastic.
A sophisticated, brushed dark metal (e.g., gunmetal or black stainless steel) hip flask for 'БЕЗДНА Bar Tours'.
A minimalist, slim card holder (wallet) for 'БЕЗДНА Bar Tours'. It’s made of dark, high-quality leather or a modern synthetic material.
Помещение
Чтоб сделать помещение, я скинула рефернес Gemini и попросила его сделать описание этой фотографии, а после использовала его, чтобы сделать помещение для своего бренда
Референс
Готовый результат
promt gemini: a photorealistic and highly atmospheric street-level view of a basement entrance for 'БЕЗДНА Bar Tours' on a narrow, slightly damp cobblestone street in a historic city. The building’s facade above the basement is weathered, dark brickwork, with an arched alcove for the entrance. The main entrance consists of heavy, deep black wooden double doors, which are slightly ajar, revealing a warm, inviting glow and a hint of vibrant neon turquoise and yellow light from inside the bar. Above the entrance, a subtle but prominent 'БЕЗДНА Bar Tours' neon sign glows softly in turquoise and yellow
promt gemini: photorealistic, vibrant, and energetic interior shot of the 'БЕЗДНА Bar Tours' bar. The space is atmospheric, with dim overall lighting that highlights the glowing neon accents. The dominant colors are deep blues, purples, and blacks for walls and furnishings, providing a dark canvas for the neon to pop. The main bar counter is sleek and modern, possibly with an illuminated surface or under-counter neon lighting. Behind the bar, shelves display bottles, also subtly lit by neon
Далее я сделала еще один вариант здания, в котором могла бы расположится БЕЗДНА
A photorealistic and highly atmospheric street-level view of a basement entrance for 'БЕЗДНА Bar Tours' on a narrow, slightly damp cobblestone street in a historic city
А также интерьер wide-angle, photorealistic interior shot of 'БЕЗДНА Bar Tours' bar, viewed from just inside the black, slightly ajar basement doors seen in the previous image.
Сайт
Я пошла дальше и сделала сайт и мобильное приложение
A clean, modern, and premium web design mockup for 'БЕЗДНА Bar Tours', heavily inspired by Apple’s website aesthetics, but infused with the brand’s unique glowing neon turquoise
A highly detailed, photorealistic mockup of an iPhone 14 Pro screen displaying the 'БЕЗДНА Bar Tours' mobile application. The design strictly adheres to Apple’s Human Interface Guidelines for iOS
Передвижная БЕЗДНА
Так как БЕЗДНА занимается турами по барам, я решила посмотреть, как будет выглядеть передвижной пункт, например какого-нибудь фестиваля, который находится на природе