SPLSH глазами AI
За основу я взяла свой самый первый проект по брендингу.
SPLSH — это вымышленный салон красоты для русалок, где каждая может изменить свой образ: сделать маникюр, новую причёску, выбрать украшения или даже хвост. Айдентика построена на пикселях, отсылающих к чешуе русалок, а также рекомпозиции собственного образа по кусочкам.
Ребрендинг с ИИ
Я решила сохранить основной принцип, который закладывала в айдентику, поскольку сама идея интересна и, мне кажется, у нее большое пространство для развития.
Логотип
Промт: Minimalistic logo design for SPLSH, beauty salon for mermaids. Concept inspired by pixel grid and water splash. Flat vector style, geometric and clean composition, white background, no 3D, focus on simplicity and modernity. --ar 16:9
Цвета
На основе логотипа, воспользовавшись Adobe Color, я выбрала следующую палитру.
Шрифт
С помощью MyFonts распознала шрифт, который сгенерировала нейросеть вместе с логотипом.
Итак, шрифт заголовков Helvetica Bold, основной шрифт выбрала нейтральный Inter.
Носители
Я сгенерировала стационарный мокап и после в Photoshop нанесла на него ранее сгенерированоныйлоготип и выбранный шрифт.
Промт: Realistic flat lay photo of brand stationery for «SPLSH». Includes business card, envelope, and letterhead paper arranged neatly on a white surface. Each item features a creative square pixel-based print pattern inspired by water and mermaid scales. Use color palette FFFFFF, 73BCD9, 20638D, 3987A6. Apply the Helvetica Bond font style for the logo. Design should look clean, modern, and minimalistic with subtle pixel texture and realistic materials. Professional studio lighting, soft shadows, high-quality render, 16:9 aspect ratio. Focus on realistic physical objects and design layout, no extra text, no typography samples.
Я прошу нейросеть добавлять логотип на изображения, но это не всегда выходит удачно и случаются опечатки, поэтому периодически добавляю его самостоятельно.
Промт: Advertising poster for «SPLSH» an underwater beauty salon for mermaids. The poster hangs on a glass wall inside a modern underwater space with soft turquoise lighting, floating bubbles, and reflections of water. The poster design features the SPLSH logo in Fruitos font and square pixel-based graphic elements inspired by water texture and mermaid scales. Use color palette FFFFFF, 73BCD9, 3987A6, 20638D. Clean minimalistic layout, modern and premium aesthetic, subtle glow effect. Realistic materials and lighting, photo-quality render, 16:9 aspect ratio. Focus on the poster design and its underwater environment no people, no extra text.
Front view of a clean advertising banner for «SPLSH» beauty salon for mermaids. The design is based on a grid of square pixels inspired by water reflections and mermaid scales. Minimalistic composition, large SPLSH logo in Helvetica, subtle gradients in brand colors FFFFFF, 73BCD9, 3987A6, 20638D. Flat 16:9 layout, white background blending into turquoise water glow, soft lighting, no characters, no 3D. Focus on modern branding and pixel aesthetics.
Front view of a clean advertising banner for «SPLSH» beauty salon for mermaids. The design is based on a grid of square pixels inspired by water reflections and mermaid scales. Minimalistic composition, large SPLSH logo in Helvetica, subtle gradients in brand colors FFFFFF, 73BCD9, 3987A6, 20638D. Flat 16:9 layout, white background blending into turquoise water glow, soft lighting, no characters, no 3D. Focus on modern branding and pixel aesthetics.
Front view A4 poster for «SPLSH» with text «be fluid”/“find your reflection”/“transform softly» in Helvetica. Background features a geometric pattern of small translucent square tiles arranged like flowing water waves. Clean minimal composition, white and turquoise gradient background, subtle depth and light reflections. Color palette FFFFFF, 73BCD9, 3987A6, 20638D. Flat layout, no 3D, 3:4 aspect ratio, focus on pixel pattern and calm water aesthetic.
Продукция
Product photo of «SPLSH» shampoo bottles in minimalist pixel-inspired design. Clean, modern packaging with square pixel pattern details and subtle water-inspired texture. Color palette: FFFFFF, 73BCD9, 3987A6, 20638D. Typography in Helvetica, clear and balanced layout. Realistic photo render on white background, professional studio light, 16:9 format. Include several bottle sizes (tall shampoo, smaller conditioner, tube). Branding printed with SPLSH logo in Helvetica, clean composition, no mockup, focus on packaging design.
Product photo of «SPLSH» accessories collection combs, mirrors, and bracelets designed for mermaids, made of translucent material with pixel-pattern engraving. Minimal futuristic style, turquoise and deep-blue reflections, clean white background. Realistic photography style, 16:9 aspect ratio, professional studio lighting.
Product photo of «SPLSH» scented candle and aroma diffuser with pixel-inspired label design. Transparent glass, turquoise wax, minimal Helvetica typography. White background with soft reflection, clean modern aesthetic, 16:9 aspect ratio, focus on product detail and brand mood.
Flat lay of «SPLSH» beauty tools set hairbrush, comb, scissors, and small tools designed in minimalist pixel style, turquoise metallic or transparent plastic. White background, top view, professional studio light, 16:9 aspect ratio, clean product design focus.
Пространство
Здесь я добралась до генерации самого салона смены имиджа.
Interior of «SPLSH» beauty studio for mermaids, located underwater. Clean modern design with glass walls, soft turquoise lighting, floating bubbles, and pixel-inspired architectural patterns made of small square glass tiles. Minimalist layout, white and blue palette (FFFFFF, 73BCD9, 3987A6, 20638D). Calm and futuristic atmosphere, soft reflections, no people, professional architectural visualization, 16:9 aspect ratio.
Close-up of a beauty treatment area inside «SPLSH» studio futuristic underwater room with transparent surfaces, floating square light panels forming a pixel grid. Minimalist and serene design, blue and turquoise glow, clean white materials, 16:9 ratio.
Interior scene of «SPLSH Tail Station» minimalist underwater display area where mermaid tails are showcased as glowing digital pixel sculptures. Clean turquoise light, square light panels, modern futuristic atmosphere, white and blue color scheme, no characters, 16:9 format.
Дополнительно
Product photo of «SPLSH Reflection» perfume square transparent glass bottle with geometric pixel embossing and minimal Helvetica label. White and turquoise color palette, clean studio lighting, realistic composition, 16:9 ratio.
Product photo of «SPLSH» towels and bathrobes folded neatly. White fabric with embroidered square pixel pattern and turquoise SPLSH logo. Soft light, minimalistic background, clean premium aesthetic, 16:9 ratio.
Процесс работы
Итак, мы увидели то, как нейросети понимают мой проект SPLSH. В ходе работы над проектом я использовала такие нейросети, как Сhat GPT 4o, Midjourney и Leonardo AI.
Промт для обложки: Front cover design for «SPLSH» project minimalistic composition combining square pixel grid fading into soft turquoise water gradient. Large Helvetica title «SPLSH» centered. Clean white background with subtle cyan reflections and light diffusion, representing transformation and purity. No 3D elements, no characters, no mockup focus on calm geometry, modern graphic design, and brand color palette FFFFFF, 73BCD9, 3987A6, 20638D. 3:4 aspect ratio, high-resolution flat design for print.
