3:00 — Media and Service for Night Owls.
This single application gathers useful content, a map of venues open late, and a community of people with similar schedules. The service helps users navigate the city at night and find others who share their rhythm of life.
For 3:00, a custom-designed, experimental typeface was created featuring elongated, narrow forms and a dense rhythm. Its character evokes the nocturnal city—signage, screens, and the feeling of time when the familiar pace shifts.
The typeface is built upon narrow, elongated forms, a dense rhythm, and sharp transitions within the characters. The contrast between massive verticals and narrower elements creates a tense and dynamic set, while the recurring plastic techniques unify letters and numbers into a cohesive system—a characteristic that supports the visual language of 3:00.
