shampuli
Изначальный проект
Shampuli — первый бренд на рынке, который предлагает полностью адаптированную систему ухода за сложной шерстью в виде дред.
Здесь создаются средства, которые не борются со структурой волоса, а работают с ней, подчеркивая ее естественную красоту и обеспечивая собаке максимальный комфорт.
Процесс работы
Во время работы я использовала для логотипа нейросеть Ideogram AI, для двух плакатов Leonardo AI, и для айдентики Kling AI, а также правила и улучшала промты в DeepSeek. Я взяла за основу свой недавний проект Shampuli и пропустила через нейросети не только внешний вид бренда, но и его концепцию.
Логотип алгоритмами ИИ
Friendly and playful logo for a dog shampoo brand «Shampuli». The logo is an abstract, swirling Puli dog in a continuous, flowing line. The line forms a happy, curling dog shape that looks like it’s playfully spinning or curled up in a contented loop. Use a soft, warm color palette like light baby pink, light green and black. The style is clean, modern, minimalistic.
Айдентика
Corporate identity mockup for «Shampuli» dog care brand. All items are realistic. The logo is a modern minimalist logo design featuring an abstract Puli dog rendered as a single, continuous flowing line that curves and swirls playfully. The elegant line art forms the silhouette of a happy dog in motion, appearing to spin or curl contentedly in a loop, with subtle suggestions of the breed’s characteristic corded fur texture. The design uses a soft, warm color palette of light baby pink, sage green, and black accents against a clean white background. Below the swirling dog motif, the brand name «Shampuli» appears in a friendly, rounded sans-serif typeface that complements the logo’s gentle, playful energy. Warm, minimalist, modern, natural. Using creamy white, soft baby pink, and light green colors. Features abstract swirling dog logo made with continuous flowing line.
Items to show in cohesive presentation:
A4 Document: Letterhead with logo at top. Clean layout with subtle pattern of gentle swirling lines in background. Warm green headings.
Envelope: Standard business envelope with logo in top-left corner. Return address uses same warm baby pink color.
Business Card: Vertical card showing logo, employee name «Maria Schmidt», position «Grooming Specialist», contact info. Clean modern typography. Reverse side features minimalistic swirling dog pattern.
Brochure: A5 booklet showing product photos and swirling drawnings of happy Puli dogs. Clean layouts with swirling line elements. Warm natural color palette.
Standard presentation folder with logo embossed on cover. Soft matte texture, light green color.
Notepad: A5 notepad with logo at top. Each page has subtle swirling line pattern along bottom edge.
Overall requirements: - Consistent warm color palette (creamy white/baby pink/light green/light black) - Use same friendly rounded typography across all items - Maintain plenty of white space for clean, approachable look - Incorporate subtle swirling line patterns from logo - All mockups should feel professional
Photorealistic mockup of two outdoor advertising posters for «Shampuli» dog care brand, installed on a realistic urban street. Poster Design: Style: Warm, minimalist, friendly. Uses the brand’s signature color palette: creamy white background, soft baby pink, and light green accents. Central Element: The iconic abstract swirling dog logo (made of a continuous flowing line) is prominently displayed. Typography: Clean, friendly rounded font. Main slogan: «Natural Care for Corded Coats» in warm terracotta. Additional Elements: Subtle patterns of gentle swirling lines in the background. Street Scene: Location: A clean, friendly European-style street with warm stone buildings. Placement:
- First poster: mounted on a modern bus stop shelter, slightly angled for perspective.
- Second poster: displayed on a freestanding advertising pillar (column). Lighting: Soft morning or golden hour sunlight creating gentle shadows and highlighting the posters' textures. Realism Details: Show slight imperfections — subtle wrinkles on poster material, natural lighting reflections, realistic integration with the street environment. Professional, trustworthy, yet warm and approachable. The posters should look like they belong in a premium neighborhood.
Продукция
photorealistic professional product photography of two elegant dog shampoo bottles for «Shampuli» brand, standing on light Carrara marble surface, soft studio lighting Product Details: transparent plastic bottles with premium pump dispensers (400ml and 250ml)- one bottle shows pastel pink shampoo, other shows mint green shampoo- matte paper labels with rounded corners and color gradient background- front label features abstract swirling dog logo in glossy white foil stamping- brand name «Shampuli» in friendly rounded charcoal grey font- subtle watermark pattern of swirling dog motifs in low opacity- small «100% Natural» badge with leaf icon in corner Styling: fresh mint leaves and pink blossom petals scattered around- water droplets on bottle surfaces- small shampoo puddle in matching colors- soft shadows and natural reflections Color Palette: warm baby pink, warm mint green, charcoal grey, cream white Style: minimalist aesthetic, premium pet care products, hyperrealistic, 8K resolution, professional commercial photography, Photography
photorealistic professional product photography of two elegant paw & nose wax containers for «Shampuli» brand, standing on light Carrara marble surface, soft studio lighting Product Details: matte white ceramic jars with natural wood lids (50ml and 30ml), one jar contains pastel pink wax, other contains mint green wax, matte paper labels with rounded corners and color gradient background, front label features abstract swirling dog logo in glossy white foil stamping, brand name «Shampuli» in friendly rounded charcoal grey font, product type «Paw & Nose Wax» clearly displayed, subtle watermark pattern of swirling dog motifs in low opacity, small «100% Natural» badge with leaf icon in corner Styling: fresh mint leaves and pink blossom petals scattered around, few dried botanicals (lavender, chamomile) emphasizing natural ingredients, small sample of wax smeared on marble surface, wooden spatula resting beside jars, soft shadows and natural reflections Color Palette: warm baby pink, warm light green, charcoal grey, cream white, natural wood tone Style: minimalist aesthetic, premium pet care products, hyperrealistic, 8K resolution, professional commercial photography
Упаковка
Minimalist eco-friendly shopping bag for «Shampuli» premium dog care brand Material: Thick matte paper with soft texture Shape: Standard shopping bag with reinforced rope handles Color: Creamy white base with pastel accents PRINT DESIGN: Front & Back: Large abstract swirling dog logo in glossy foil stamping (baby pink and warm green)- Brand Name: «SHAMPULI» in friendly rounded charcoal grey font Pattern: Subtle repeating paw print pattern in low opacity Handles: Natural cotton rope in warm green BRANDING: Website «shampuli.care» discreetly printed on side panel, Small «Eco-Friendly» badge with leaf icon- Recyclable symbol on bottom STYLING: Bag standing upright with slight paper crumpling for realism COLOR PALETTE: Cream white, baby pink, warm green, charcoal grey STYLE: Minimalist packaging, eco-friendly aesthetic, photorealistic, professional product photography
photorealistic professional product photography of elegant shipping boxes for «Shampuli» dog care brand, arranged on a rustic wooden table with linen texture, soft natural window lighting Packaging Details: sturdy cardboard boxes in millennial pink and mint green colors, matte paper finish with subtle texture, front side features large abstract swirling dog logo in glossy white foil stamping, brand name «Shampuli» in friendly rounded charcoal grey font, product descriptions «Professional Dog Care for Corded Coats», subtle watermark pattern of swirling dog motifs in low opacity, «Fragile» and «Handle with Care» icons in minimalist style, «100% Natural» emblem with leaf icon Box Design Elements: clean fold lines and precise corners, matching tissue paper peeking from partially open box, custom packing slip with brand branding visible, Shampuli logo repeated on all sides in smaller scale, eco-friendly recycling symbols discreetly placed Styling & Environment: boxes arranged in stack with one box open at 45 degree angle, rustic oak wooden table with visible grain texture, natural linen fabric in cream color as background, fresh mint springs and pink peony petals scattered around, few product samples visible inside open box (shampoo bottle and wax jar), custom thank you card with handwritten style font, soft natural light from window creating gentle shadows Color Palette: warm baby pink, warm mint green, charcoal grey, natural linen, oak wood tone Style: minimalist unboxing experience, premium eco-friendly packaging, hyperrealistic, 8K resolution, professional commercial photography
Пространство
photorealistic professional commercial photography of a branded display stand with «Shampuli» dog care products in a high-end cosmetic store, soft ambient lighting Display Stand Details: custom minimalist display unit in natural oak wood with warm green accent, tiered shelves showing complete product range: shampoo bottles, wax jars, grooming kits, branded back panel with large abstract swirling dog logo in glossy white, brand name «Shampuli» in friendly rounded font on header- integrated LED lighting creating soft glow around products- product information cards in brand colors with concise descriptions Color Palette: warm baby pink, warm green, natural oak wood, white marble, charcoal grey Style: luxury retail environment, professional commercial photography, hyperrealistic, 8K resolution, sophisticated store
Список использованный нейросетей: https://www.deepseek.com/ https://klingai.com/global/ https://ideogram.ai/ https://leonardo.ai/
Во время работы я активно использовала DeepSeek: я писала то, что хочу увидеть максимально подробно, а нейросеть это структурировала и переводила. Также помимо генеративных инструментов, я правила мелкие артефакты на изображениях в Photoshop, убирала водяные знаки и подгоняла генерации под нужный размер. Несколько раз применяла Upscale для увеличения изображений.
