GRANITSA Х AI
ОПИСАНИЕ ПРОЕКТА
GRANITSA — бренд технологичной верхней одежды, специализирующийся на комфорте и защите в любой точке маршрута.
Водонепроницаемые и сохраняющие тепло куртки созданы для тех, кто находится в ожидании следующего шага, гарантируя комфорт и тепло на протяжении всего периода.
СТАРЫЙ ПРОЕКТ
Проект «DONT SCAN ME» — концептуальный проект, посвященный проблемам и тяжести миграции
Данный проект стал идейным вдохновителем в процессе создания бренда GRANITSA
проект на студенческом портфолио https://portfolio.hse.ru/Project/255955
С помощью Ideogram был сгенерирован логотип.
image promt
Minimalist black logo design in a clean modern sans-serif typeface for brand GRANITSA. The logo should be simple, bold, and elegant — featuring only typography, no icons or symbols. Use a geometric, balanced, and refined font with precise letter spacing and sharp edges. The composition should be centered on a white background, with high contrast and strong visual clarity. Emphasize timeless aesthetics, premium branding style, and high-fashion sensibility. Studio lighting, ultra-high resolution, professional brand presentation, monochrome black logo on white background.
ЦВЕТОВАЯ ПАЛИТРА
Используя Gemini, я сгенерировала цветовую палитру исходя из текстурных ассоциаций от описания бренда, а также попросила оставить цвет с фактуры, которую я использовала в проекте.
Было улучшено качество с помощью AI NERO
После чего с помощью Adobe Color вытащила цвета.
ПРОДУКТ
images promt
a close-up fashion editorial shot of avant-garde, oversized down jackets with sculptural, three-dimensional shapes, highlighting the label and «GRANITSA» logo, viewed from the inside, in light beige (#E0D7CE. The jackets are presented close-up against a white studio backdrop, with soft studio lighting highlighting the realistic texture of the fabrics. A contemporary, high-fashion aesthetic, emphasizing form, detail, and material contrast. Ultra-realistic product photography, cinematic lighting, and high detail.
image promt
Fashion editorial shot of an avant-garde, voluminous, sculptural quilted hooded jacket lying flat on a clean white minimalist floor (front view). The jacket is presented in graphite gray (#898987). The oversized hooded jacket features a small, minimalist «GRANITSA» logo vertically centered on the front. Soft studio lighting highlights the realistic texture of the fabric. Contemporary high-fashion aesthetic emphasizing voluminous forms, sculptural volume, and detailed materials. Ultra-realistic product photography, cinematic lighting, and high detail.
ПРОСТРАНСТВО
Пространство создавалось целенаправленно в теплых, бежевых оттенках, чтобы передать ощущение тепла и уюта. Бетонные стены и минималистичный дизайн дополняют концепцию бренда.
image promt
Сlose-up fashion editorial shot of avant-garde, oversized down jackets with sculptural, three-dimensional shapes, highlighting the label and «GRANITSA» logo, viewed from the inside, in light beige (#E0D7CE. The jackets are presented close-up against a white studio backdrop, with soft studio lighting highlighting the realistic texture of the fabrics. A contemporary, high-fashion aesthetic, emphasizing form, detail, and material contrast.
столик для аксессуаров/ мерча
image promts
A close-up overhead shot of the central accessory table in the GRANITSA clothing store, featuring a grunge-minimalist style and warm beige tones. The table displays signature accessories: folded umbrellas, thermoses, and scarves, crafted from minimalist, slightly rough materials with subtle industrial or metallic accents. The surrounding area is accented by exposed concrete textures and soft, neutral-toned carpeting. Warm, diffused lighting creates a cozy yet edgy atmosphere, highlighting textures, material contrasts, and sculptural forms. A contemporary high-fashion aesthetic emphasizing minimalism, avant-garde sophistication, and spatial clarity. Ultra-realistic 3D visualization, cinematic perspective, and high detail.
МЕРЧ И НОСИТЕЛИ
images promts
1/ Close-up shot of three sleek, modern white thermoses standing in a row on a clean surface. Each thermos features a gray minimalist «GRANITSA» logo clearly visible on the lid and a subtle silver trim running along the body of the thermos. The thermoses have smooth matte finishes, clean cylindrical shapes, and subtle reflections. Soft, diffused lighting highlights the realistic textures, silver detailing along the body, and material quality.
2/ High-quality product shot of a pile of knitted scarves in beige (898987), and light gray (#D9D9D9) tones, casually arranged in rolls on a clean surface. The scarves feature modern, voluminous knit patterns, with soft folds and pronounced texture in each roll. One scarf at the edge of the pile prominently displays the minimalist «GRANITSA» logo. Soft, diffused studio lighting highlights the realistic texture, knit details, and color contrast. Contemporary high-fashion product aesthetic emphasizing form, layering, and material sophistication.
3/ Close-up studio shot of a modern minimalist winter hat with ear flaps and a visor, inspired by contemporary utilitarian fashion, lying on a central accessory table in a minimalist store space. The hat is made of smooth matte technical fabric in a taupe or warm beige-gray tone, with subtle stitching and a structured, padded silhouette. It features long straps that fasten under the chin and an adjustable cord at the back. The minimalist «GRANITSA» logo is prominently displayed on the front of the hat. The table also displays other curated accessories, emphasizing a high-fashion retail presentation. Soft, diffused lighting highlights the fabric texture, craftsmanship, and surrounding objects. The background is a clean, minimalist store environment with warm, neutral tones. Ultra-realistic product photography, high detail, minimalist composition, modern outdoor wear aestheti
РЕКЛАМНЫЕ НОСИТЕЛИ
ресурсы
1/ https://ideogram.ai — генерация лого 2/ https://www.canva.com/ | https://www.recraft.ai | https://www.canva.com/ — генерация изображений 3/ https://gemini.google.com/app?hl=ru | https://chatgpt.com/ — генерация промтов и слоганов 4/ https://ru.pinterest.com — поиск референсов 5/ https://ai.nero.com/ru/image-upscaler — увеличение качества изображений 6/ https://color.adobe.com — создание цветовой палитры
