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Women’s Magazine — an audio journal that helps you take care of yourself intelligently and safely, free from myths and taboos
Why is «Women’s Magazine» relevant?
Problem
1. Information Overload: The audience is tired of contradictory advice online and does not trust bloggers.2. Difficulty Comprehending: There is no clear source where one can receive expert answers and explore topics of interest without fear, risk, or taboo.
The solution is the «Women’s Magazine» podcast, where experts discuss women’s health and self-care based on evidence, covering topics that are often considered taboo.
Target Audience
Women for whom health is the highest value.
They are tired of the conflicting information on the internet and want to receive answers to delicate questions from experts, not from bloggers.
They listen to podcasts while commuting or doing chores, so the audio format naturally fits into their daily routine.
What is Women’s Journal?
How the project is structured
Health: Doctors on illnesses, treatment, standards, and prevention Library: Experts on popular myths, trends, and questions Guide: How to do something, choose something, and why
Archetypes
Competitors
Direct Competitors These are other podcasts: both internal productions from our publisher and external projects focusing on health, daily life, self-care, women’s health, and evidence-based medicine.
Indirect Competitors These include bloggers, media projects, applications, books, and courses related to health and self-care. While they don’t always utilize the podcast format, they fulfill the same need for a safe community, discussion of various topics, and knowledge acquisition.
