Ребрендинг бренда «emotion»
Данная работа иллюстрирует, как искусственный интеллект способен трансформировать уже существующий проект, изменяя его визуальную идентичность и добавляя новые элементы. В качестве исходного материала я использовала проект четвертого модуля, посвящённый брендингу студии танцевально-двигательной терапии для женщин «emotion»
Исходный проект
Ребрендинг
В процессе разработки данного проекта я использовала такие ресурсы, как Midjourney, LeonardoAI, MyFonts и ChatGPT. Я решила изменить концепцию брендинга, но решила оставить основной стиль. Чтобы найти подходящее название, я обратилась к ChatGPT с запросом придумать несколько вариантов на английском языке — потому что генерация в Midjourney лучше воспринимается на английском. Я выбрала то, которое наиболее точно отражало основную идею студии.
Мой промпт: Suggest some expressive and elegant names in English for a dance studio with a metaphor that has two meanings and conveys the essence of unexpressed emotions, with an elegant and modern aesthetic.
Поиск логотипа
ChatGPT предложил несколько вариантов, и среди них я выбрала «eclipse». Название стало метафорой невыраженных эмоций, как обратная сторона луны, которая скрыта от глаз, но всегда присутствует.
/imagine prompt: A minimalist logo with the text «Eclipse Studio.» This is a dance logo design. The logo should include an image of the moon and stars. Use additional thin lines to depict movement. Use a purple and silver color palette on a solid background.
Итоговый стиль
/imagine prompt: A modern, elegant vector logo for a dance studio named «Eclipse». The design features a luminous full moon or a stylized lunar shape symbolizing the concept of an eclipse graceful, mysterious, and fluid like dance. The moon can have soft textures, subtle gradients, or glowing edges, representing motion and rhythm. Include the word «Eclipse» in a clean, modern, sans-serif font, slightly curved or integrated with the moon shape. The overall composition should feel light, elegant, and balanced, with a sense of movement and energy. Use light tones, white, silver, pale gray, or soft blue, on a dark or deep space background (optional, can be transparent for logo use). The style should be minimalist, geometric, and professional, suitable for branding a creative dance studio.
/imagine prompt: a pattern of white circles and crescent moons on a dark purple background, vector illustration. simple shapes, vector art, simple design. white circles, crescent moons, circles, vector art, simple shapes, simple design. white circles, crescent moons, vector art, simple shapes, simple design. white circles, moon phases, vector art, simple shapes, simple design.
/imagineprompt: https://radikal.cloud/i/26737fac8ccc.JIvooC https://radikal.cloud/i/cef8db3bd108.JIvIQ6 Create a mockup of printed materials (paper, envelope, business cards, pens, pencil case) on a white background for the eclipse brand, to convey a sense of movement and space. The overall composition must be visually balanced: thin, luminous lines complement the text, embodying the essence of the modern movement and celebrating the exquisite beauty of space. Make sure that the logo and brand pattern are displayed on the objects exactly as it is.
/imagineprompt: https://radikal.cloud/i/26737fac8ccc.JIvooC https://radikal.cloud/i/cef8db3bd108.JIvIQ6 Create a mockup of printed materials (paper, envelope, business cards, pens, pencil case) on a white background for the eclipse brand, to convey a sense of movement and space. The overall composition must be visually balanced: thin, luminous lines complement the text, embodying the essence of the modern movement and celebrating the exquisite beauty of space. Make sure that the logo and brand pattern are displayed on the objects exactly as it is.
Мудборд
Затем я сделала и использовала мудборд, чтобы получить нужные эффекты и палитру.
/imagine prompt: Identification card design for choreographers in a white and purple color scheme with a photograph and text in Russian. The cards feature images of people. Vector graphics with a motion effect and black lines are used. Each card also includes a full-size profile photo of one person.
Плакаты
/imagine prompt: Make a poster for the Eclipse dance studio like a cool designer, in Y2K style, with different glow effects and blurred silhouettes of dancer dancing either hip-hop or contemporary, but naturally against the backdrop of a huge moon and stars. Use the Kudry font as an accent.
/imagine prompt: Create an eye-catching and eye-catching advertising poster for a dance studio. The background should feature silhouettes of beautiful women in motion, hip-hop or contemporary, but naturally against the backdrop of a huge moon and stars. Use the Kudry font as an accent. Use soft lighting and shadows to highlight their silhouettes against a dark background.
/imagineprompt: https://radikal.cloud/i/26737fac8ccc.JIvooC Reception area of a dance studio named 'ECLIPSE', designed with soft neon purple lighting, featuring a large full moon textured wall as the main focal point. The wall moon uses natural moon texture, emphasizing purple hues, avoiding glossy or shiny surfaces. The studio logo 'ECLIPSE' is displayed exactly in Kudry font, integrated naturally on the wall without extending beyond it. Include a girls' photo zone with a large mirror framed or accented by deeper purple tones, creating a cozy yet modern atmosphere. The overall style is elegant, atmospheric, with soft matte textures and a harmonious balance between moonlight theme and neon purple lighting.
Пространство
/imagine prompt: https://radikal.cloud/i/26737fac8ccc.JIvooC a logo with the word «eclipse» in white text, featuring curved lines and a modern design style. the background depicts the interior of a minimalist, moon-shaped house, with concrete walls and furniture made from light wood. the overall aesthetic is minimalistic, with subtle lighting, creating a simple yet elegant atmosphere.
/imagine prompt: a large dance studio with purple walls, white lights, and mirrors on the ceiling, with two crescent moons in the center of each mirror. in front is an empty pool that reflects all objects around it. the scene should have an anime-style aesthetic. it’s night outside.
Танцевальный зал
/imagine prompt: Make a dark white dance studio with floor-to-ceiling mirrors and no windows. On one of the walls, without a mirror, there’s a huge full moon on the right, glowing a light lilac, illuminating the room. The floor in the hall is also white, the ceiling is decorated with small stars that glow slightly in the dark, creating a mysterious atmosphere in the hall.
Итоговый фотостиль
/imagine prompt: Make a slow motion of a girl dancing up close in this studio with disheveled hair and beads of sweat on her face. She looks at herself in the mirror, occasionally turning to face the camera. She slowly touches her hair with her hands and plays with emotions as if a very sad song is playing. We film her from the side, almost from behind, in the most realistic and detailed way possible or Make these photos more detailed, sharper, and more cinematic so that the beads of sweat are visible.
