Ребрендинг Koti
koti — космические станции, в которых, благодаря высокотехнологичной симуляции, животные, странствующие по галактике, имеют возможность очутиться в обстановке родной планеты из любой точки вселенной
То, как этот проект увидели нейросети
Для создания логотипа я использовала LMArena.ai
Промт: Create a minimalistic font logo for the koti brand, which creates space stations for animals. The background is plain
Цветовую палитру я сформировала на основе логотипа. В этом мне помог Adobe Color.
Шрифт также был взят из сгенерированного знака при помощи сайта What Font Is.
Носители
Варианты носителей я попросила придумать ChatGPT, чтобы максимально увеличить влияние искусственного интеллекта на этот ребрендинг.
Описания, которые чат давал к каждой из идей, стали основой для написания промтов.
Также к каждой генерации я прикрепляла картинки логотипа и цветовой гаммы.
Нейросеть: LMArena.ai Промт: Create a realistic image of the business card design for the Kochi Space Station (logo in Figure 1) in a color scheme. Description: Elegant business cards with a holographic logo. Application: cards that are distributed at industry conferences, with minimalistic contact information and a heavenly background. The aspect ratio of the created image is 7:4
Нейросеть: LMArena.ai Промт: Generate a realistic design image of a series of corporate posters for the koti space station (logo in Picture 1) of three pieces in the color scheme from Picture 2. Description: Bright, eye-catching posters depicting the space station surrounded by animals and colorful scenes of a recreated environment. The slogan may sound like this: «Home beyond the stars.» The posters are in the environment: at events related to space. The aspect ratio of the generated image is 16:9
Нейросеть: LMArena.ai Промт: Generate a realistic image of the design of a brochure about space animals for the koti space station (logo in picture 1) from three pieces in the color scheme from picture 2. Description: A glossy, high-quality brochure with a detailed description of various space stations for animals and their conditions, designed as a luxury travel catalog. The brochure is in the space pet store. The aspect ratio of the generated image is 16:9
Нейросеть: LMArena.ai Промт: Create a realistic image of the cover of the Space Station Simulation podcast for the Kochi Space Station (logo in Figure 1) in the color scheme shown in Figure 2. Description: A podcast in which space travel is considered from the point of view of animals, as well as discussing technologies that allow recreating native planets. Place the created image on the phone’s screen layout, as if the podcast is open in a music listening service. The phone is in the hand of a man in a space suit, the man himself is not visible. On the background is a porthole with a view into space. The aspect ratio of the created image is 16:9
Нейросеть: LMArena.ai Промт: Generate a realistic image of the uniforms of the technicians and caretakers of the Koti space station (logo in Picture 1), showing professionalism and care. The uniform consists of a overalls and a cap. The material is soft fabrics in the brand colors shown in Picture 2, pockets for odor samples. The costumes are worn by people, but the person is not fully visible. There is a space station entourage around. The aspect ratio of the generated image is 16:9
Нейросеть: LMArena.ai Промт: Create a realistic image of a portable station‑A pet house for the koti brand (logo in Figure 1) in the color scheme shown in Figure 2. Description: Folding dome house in the style of a mini‑station with textures imitating the native landscape; suitable for cats, small dogs and rodents. Features: replaceable panel inserts (heat/cold), mounts for perfumes and toys, transparent «dome» window. Materials: water-repellent polyester, soft bedding, lightweight aluminum frame. The house is located inside a space station, a spaceship. The aspect ratio of the final image is 7:4
Еще я попросила Gat GPT описать как мог бы выглядеть маскот для этого бренда.
Нейросеть: LMArena.ai Промт: Create a 3D mascot figurine design for the Koti brand (logotype in Picture 1) in the color scheme from Picture 2. The mascot is a warm, slightly futuristic pet character that symbolizes «home on the road» and the brand’s ability to recreate a native atmosphere. He is friendly, caring and radiates calmness. Appearance (the «Astra‑Cube» concept is neutral, a mixture of an animal and a space station). Shape: compact rounded body, resembling a transparent cocoon capsule/dome on the legs. The silhouette is simple and memorable (easy to read on a small scale). Face/elements: large kind eyes (you can use glowing pixels), a soft nose/rib, an emotive «mask» — a translucent screen on the forehead that changes expression or displays symbols/landscapes of the home planet. Textures: a combination of a matte «fabric» coating (like a mat/mat) and glossy transparent panels (simulation domes). Small glowing elements are like data/sensors. Accessories: a mini scarf/plaid (a symbol of comfort), a small simulator module (suspended or built-in) with a planet icon. The size of the final image is 7:4
Пространство
В качестве пространства я решила взять саму станцию.
Основу промта вновь составляет описание, полученное в ChatGPT
Нейросеть: LMArena.ai Промт: Generate a realistic image of the koti station (logo in picture 1) in the color scheme from picture 2. Exterior design: Form and structure. The station will have a streamlined organic shape, resembling a combination of a large circular space station and an intertwined structure similar to the crown of a tree or coral reef. Its appearance can be represented by smooth lines that mimic natural shapes, such as the spiral of a shell or the bends of a leaf. The outer surface of the station will be made of modern transparent materials that will allow you to admire space views and emphasize the idea of a «gateway» between worlds. Material: The case is likely to be coated with a combination of carbon fiber and self-healing alloys with embedded nanotechnology that can adapt to pressure or environmental changes. To reduce energy consumption, solar panels can cover part of the exterior surface, giving the station a modern and eco-friendly look. Atmospheric turrets: Specialized turrets on the outer surface of the station will collect data from space, adjusting the internal temperature, humidity and oxygen levels to simulate specific ecosystems. They may resemble elegant domes or ventilation openings that interact with the station’s atmospheric systems. The aspect ratio of the generated image is 16:9
Использованные инструменты
https://lmarena.ai/ — генерация лого и изображений https://chatgpt.com — генерация текста https://www.whatfontis.com — поиск шрифта https://color.adobe.com — создание цветовой палитры
