Original size 1140x1600

Replay

PROTECT STATUS: not protected
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The project is taking part in the competition

Бренд, который предлагает уникальную возможность пережить яркие моменты из прошлого. Вещь о которой почти все мы мечтаем во время тяжелых моментов в нашей жизни. Благодаря бренду банк памяти, человек сможет вновь окунуться в море чудесных воспоминаний. Люди, которые ценят ностальгию, стремятся сохранить и пережить важные моменты своей жизни.

Мерч: грелка, шоппер, касета

big
Original size 2526x864

Оригинальный мерч по тематике Replay

big
Original size 2526x864

Мерч по тематике бренда, созданный искусственным интеллектом.

Нейросеть: Qwen

Промпты: 1. The image shows two fabric tote bags with a vibrant design, lying on a white background. Both bags have short handles. The left bag is white with a wide burgundy stripe running diagonally across it, and a similar stripe bordering the top edge. A blurred red circle covers a large portion of the bag. Inside the circle, closer to the top left edge, is the inscription: 'Fire inside you'. In the bottom left corner of the bag is the 'replay' logo in blue. The right bag is also white but features a more complex pattern. A bright pink stripe runs diagonally, and the top edge is bordered with a similar stripe. Two large, blurred magenta circles are depicted on the bag, positioned one above the other. Above the top circle, on the pink stripe, inscriptions are visible: 'dn e' and an arrow pointing downwards. This stripe also shows the inscription '7.18'. To the right of the top circle, on the white background, the 'replay' inscription with a blue element is located. Between the circles, on the white background, thin diagonal lines are visible. Below the bottom circle, on the pink stripe, the text '12.c' is located. In the very bottom corner of the bag, on the pink stripe, the inscription 'Memo' is visible. 2. This is a hand warmer. It is enclosed in an oval-shaped, white, resealable pouch. The pouch has a matte finish and a slightly iridescent quality, particularly around the top closure. The design on the front features abstract, blurred circles and gradients. Specifically, there are two large, soft-edged circular orbs, one with a pink gradient that transitions from a lighter shade at the top to a deeper, more vibrant pink towards the bottom, and another smaller, light blue circular shape to the left. These shapes are outlined by thin, delicate black lines that create a segmented, almost petal-like pattern across the surface of the pouch. 3. This is a close-up shot of a transparent plastic stapler. The stapler is angled upwards, with its jaws open. A piece of paper, with the word «replay» printed in black and abstract pink circles and a blue dot, is held between the jaws of the stapler. The paper is tilted to the left, and its bottom edge rests on the base of the stapler. The stapler has a visible spring mechanism inside its upper arm. The entire scene is set against a plain white background, casting a soft shadow on the surface below.

Пространство: магазин мерча,

Original size 2526x864
Original size 2526x864

Нейросеть: Recraft

Промпты: Key Elements to Include:

Store Layout: A bright, airy retail space with minimalist shelving and displays. The walls could be a soft white or a very pale grey. Lighting should be warm and inviting, highlighting the merchandise. Merchandise on Display: Hand Warmers: Prominently display the white, oval hand warmers with their signature pink and blue circular gradients and the «replay» logo. Show some in their resealable pouches, perhaps with a subtle sheen. Tote Bags: Feature the white tote bags with their bold red and pink/magenta straps and the «replay» logo. Some should be displayed neatly folded on shelves, while others might be hung or casually placed, showing their capacity. Cassette Tapes (representing «memory cartridges»): These are crucial for the «memory bank» theme. Imagine stylized, modern cassette tapes — not necessarily functional vintage ones, but designed with the «Replay» aesthetic. They should have the «replay» logo and the pink/blue circular graphics. Some could be in transparent cases, showing the «tape» inside, which might subtly feature a faded image or pattern related to memories (e.g., a ghosted photograph, abstract light trails). Place these in a dedicated section, perhaps resembling a library or archive. Branding & Visuals: «Replay» Logo: Consistently feature the «replay» logo in its black, sans-serif font across all merchandise and signage. Circular Graphics: The abstract pink and blue circular gradients and scattering dots should be a recurring motif. They can appear as subtle patterns on walls, display elements, or integrated into the merchandise itself. «Memory Bank» Theme Implementation: Interactive Elements (Subtle): Imagine small, transparent display cases where customers can (conceptually) «try on» or experience the memories associated with the items. This could be represented by subtle visual cues like projected soft light trails, faint holographic whispers, or even framed cards with evocative text like «Your Summer Day,» «First Love’s Echo,» or «Unforgettable Journey.» Signage: Use clean, modern signage that reinforces the «Memory Bank» theme. This could include phrases like «Replay: Your Archive of Moments,» «Collect Your Memories,» or «Everyday is a Replay.» Atmosphere: The overall mood should feel aspirational.

Носители: товары

Original size 2526x864
Original size 2526x864
Original size 2526x864

Примеры товаров, представленных в мерч магазине «Replay», сгенерированные нейросетью.

Нейросеть: Recraft

Промпты: 1. Create a photorealistic image of a Replay brand t-shirt designed around the «Memory Bank» concept. The t-shirt should be a clean, slightly off-white or very pale grey color. Key Design Elements: «Replay» Logo: * Prominently feature the «replay» logo in its signature black, sans-serif font, perhaps slightly larger than usual, positioned on the chest or across the shoulder. «Memory Bank» Illustration: * The main graphic should abstractly represent the idea of collecting memories. Imagine a central graphic that combines elements of: Scattered Pink and Blue Circles/Gradients: * These should appear as if they are «storing» or «emanating» from a central point, like fragments of moments. They should be soft, blurred, and iridescent, with a blend of pinks and light blues.

2. Create a photorealistic image of a Replay brand mug designed with the «Memory Bank» concept. The mug should be a smooth, matte white ceramic. They should appear like scattered fragments of memories. Subtle Texture: * The pattern might have a slight embossed or textured feel, making it appear more tactile and like actual «memory containers.»

3. Create a photorealistic image showcasing a set of Replay brand gift boxes designed with the «Memory Bank» concept. The boxes should be various sizes (e.g., a small one for jewelry, a medium one for accessories, a larger one for a tote bag) and made of sturdy, high-quality cardboard. «Memory Bank» Pattern: * Each box should feature the «Replay» memory bank graphics, applied in a way that makes them look like sophisticated packaging for precious items: Scattered Pink and Blue Circles/Gradients: * The abstract circles and gradients in pink and light blue should be used as a decorative pattern. They can be subtle and scattered, or more densely packed depending on the box size. Some could appear to be «sealing» the box, like a unique piece of tape.

Айдентика

Original size 2526x864
Original size 2526x864

Логотип и цветовое решение, основанные на тематике бренда Replay и магазина мерча, созданный нейросетью.

Нейросеть: recraft.ai

Промпт: Create a modern and minimalist logo for the brand «Replay» Brand Name: * The text «Replay» should be central. Font: * Use a clean, clear, black sans-serif font. The font should be legible and sophisticated. Color Palette: * The primary accent colors are soft, ethereal pink and light blueGraphic Elements: * Incorporate abstract, scattering circles and soft gradients. These elements should feel dynamic and subtle, possibly emanating from or framing the text, suggesting echoes, diffusion, or captured moments. They should not overpower the text. Style: * Minimalist, modern, with a touch of nostalgia. The overall impression should be clean, memorable, and slightly artistic. Variations: * Generate a few logo options: The primary text-based logo with subtle graphic accents. A simpler icon or mark derived from the scattering circle motif, which can be used as a standalone symbol.

Типографика

Original size 2526x864

Нейросеть: recraft.ai/ Поиск шрифта: WhatTheFont

Промпт:

Generate examples of typography for the brand "Replay», maintaining the established aesthetic: a modern, minimalist style with a core pink and light blue color palette, and the visual motif of abstract, scattering circles and soft gradients. Primary Logo Type (Black Sans-Serif): Show the «Replay» logo in its primary black sans-serif form, clearly legible. Demonstrate its use as a prominent heading. Secondary Text Styles: * Subheadings/Titles: * Design a few variations for subheadings. These could use: A slightly lighter weight of the primary sans-serif font. he same sans-serif font, but in the brand’s pink or light blue accent colors, possibly with a subtle gradient fill. The «Replay» logo’s standalone icon (the scattering circles mark) used as a bullet point or decorative element next to a subheading. Body Text: * Show an example of legible body text. This should be in the black sans-serif font, in a standard weight, ensuring readability. Integration of Visual Motifs: * Scattering Circles/Gradients: * Show how the abstract circles and soft gradients can be used around or behind text elements to enhance them without obscuring readability.

Носители

Описание процессов производства изображений

Использованные модели: AI Recraft Krea

Поиск цвета: Adobe Color

Поиск шрифта: https://www.myfonts.com/pages/whatthefont

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