
Первоначальный проект
Монстры также, как и люди, устают от постоянной рутины, поэтому на фестивале нежити «Ha-ha-Haunts fest» они могут отвлечься от своих обязанностей. Здесь они могут отдохнуть, познакомиться с другими существами и почувствовать себя живыми.



Ребрендинг глазами AI
В ходе создания проекта, мною были использованы такие нейросети, как Recraft, Ai Leonardo, DeepSeek. За основу я взяла стилистику предыдущего проекта, которые я проебразила с помощью искуственного интеллекта.
Логотип
Recraft
prompt: Create a vector logo for the festival of the undead. A satisfied cat’s face, with closed eyes. The cat has a collar on its sides. The collar is pointed, just like a vampire’s. The cat’s fangs are a little bit sticking out. Beige cat, dark purple hat, orange collar. The background is yellow. Add the name of the festival «Ha-Ha-Haunts fest» under the cat. No serifs. Clean Palette: CD4A2C, FF952D, 371631, E3CCBA
Палитра
Цветовую палитру из логотипа я определила в Adobe Color
Шрифт
С помощью платформы MyFonts распознала шрифт со сгенерированного логотипа.
Айдентика
Recraft
/imagine prompt: generate a mockup of printed materials (paper, envelope, business cards) on a white background For the «Ha-Ha-Haunts Fest» festival for the undead inspired by the recreation of monsters. Main colours: dark purple, orange and beige
В Photoshop я добавила уже имеющийся логотип.
Recraft
/imagine prompt: A rectangular cardboard box with a matte surface. The main background is a warm beige color. On the front side, there is a central minimalist illustration of a stylized jack-o'-lantern pumpkin on a lounger, created using flat color blocks with no details. The pumpkin is a rich orange color, the lounger is a deep purple color, and the small umbrella in the pumpkin’s «hand» is a bright yellow color.
On one of the side panels, there is a concise slogan: «Vacation for Those Who Never Die,» displayed in a small, dark purple font. On the back, there is a subtle repeating graphic element (such as a bat or crescent moon silhouette) in a warm beige color, creating a subtle background pattern.
The overall design is airy, balanced, and unobtrusive, with a touch of Scandinavian minimalism and a hint of gothic irony.
Ai Leonardo
/imagine prompt: Cylindrical tin can with a matte texture. The main background is warm beige. On the front side there is a minimalist composition: a smiling skeleton in a cauldron hat lying in a hammock between two stylised tombstones. All elements are made of flat colour blocks without shadows or gradients: the skeleton is dark purple, the hammock is rich orange, the hat is bright yellow. Above the image is the name of the festival «Ha-Ha-Haunts Fest» in a thin, modern font in dark purple colour. On the reverse side, at the bottom, there is a slogan in small print: «Vacation for those who never die». The overall design is light, with a lot of «air», without overloading with details, in the spirit of Scandinavian minimalism with horror irony. Unsealed text. There is a bank on a stone, and you can see a dark forest on a blurred background.
1. Ai Leonardo
/imagine prompt: A minimalist poster with a solid background in dark purple #371631. In the center is a stylized jack-o'-lantern pumpkin lying on a lounger. The shapes are simplified to pure silhouettes: the lounger is beige, and the pumpkin is a rich orange with two narrow smiling eyes and a crescent-shaped mouth. The «Ha-Ha-Haunts Fest» inscription is made in a thin, modern font of yellow color, placed under the image. At the bottom is a slogan in a small beige font: «Where the horrors finally relax».
2. Recraft
/imagine prompt: A minimalist poster with a solid background in a warm beige color. In the center is a concise, stylized drawing of a smiling skeleton wearing a bowler hat, lazily lying in a hammock stretched between two tombstones. The shapes are simplified to geometric silhouettes, with no details — just outlines and flat color blocks. The skeleton is in dark purple, the hammock is bright orange, and the hat is yellow. Above or below the illustration, the festival name «Ha-Ha-Haunts Fest» is written in a thin but readable font in dark purple. At the bottom, in small print, is the slogan «Vacation for those who never die.» The overall composition is light and airy, with minimal clutter.
Recraft
/imagine prompt: Create an A4 advertising poster. The poster should be on a tree trunk in the middle of the forest. There’s a fog all around. Cold consecration
Фон я отдельно сгенерировала и в Photoshop добавила плакаты с холодным оттенком.
Recraft
/imagine prompt: Generate a zombie delivery man with a dark purple box. He’s standing on the porch. The zombie is wearing beige clothes.
В Photoshop я добавила уже имеющийся логотип.
Recraft
/imagine prompt: Generate a beige T-shirt with one big wavy pattern at the bottom. Hanging on a tree branch. In the background there is a dark forest with a cold fog
В Photoshop я добавила уже имеющийся логотип.
Пространство
Recraft
/imagine prompt: Create a gloomy atmosphere. A stone arch that looks like a castle. The ghost is flying next to the stage.
There is a dark forest around, dark purple flags hang on the branches.
Recraft
/imagine prompt: Create a scene. It has a stone arch that looks like a castle. There are trees in the background of the scene, dark purple flags and lanterns hang on the branches.
Recraft
/imagine prompt: Generate a gloomy scene. A ghost is flying in the centre of the stage. He looks pleased. There are trees in the background, dark purple flags are hung on the branches.
Процесс работы
Список использованных нейросетей: Deepseek Recraft Ai Leonardo
Я также поправляла и добавляла уже сгенерированный логотипа на картинки через Photoshop.
Часть промптов мне помог составить Deepseek, который выдал мне текста для дальнейшей работы в других нейросетях.