As part of the «Generative AI Art» / KNI course at Shcholok Design School, I worked on developing a complete visual concept for a project from scratch using artificial intelligence tools. The main objective was to establish a cohesive aesthetic for the project and consistently elaborate on it through various forms of visual communication.
The work involved several stages:
(1) Developing the visual and aesthetic concept and design for the project, and creating a fashion photoshoot.
(2) Creating advertising footage and product design using AI tools.
The final result was a product advertisement video, which unified the created visual solutions into a single concept.
MISSION
The project’s mission was to explore the capabilities of artificial intelligence as a tool for contemporary visual creativity and to create comprehensive advertising communications at the intersection of design, fashion, technology, and art.
OCEAPHONE — a seashell phone that can be used underwater to call mermaids or film deep-sea footage.
Phone shell design is a fusion of a real shell from the ocean depths and the interface of 2010s phones.
The imperfect screen shape preserves the idea that the phone is partly created by nature.
I developed the project from scratch: I established the visual concept and aesthetic, created fashion and advertising shoots, and designed the product using AI tools. I made key visual decisions independently, built the style, and maintained the project’s cohesion. The result was a product advertisement video. During this process, I developed my skills in working with AI, visual storytelling, and art direction.
For creating photos and videos, I used: Nano Banano 2 Kling Ai Kling Omni
The project was created in the KNI (Creativity, Neural Networks, and Art) course at Shalech Design School.
Curator: Pavel Kondakov
