Нейробрендинг проекта Aevum
Концепция бренда
Оригинальный проект был посвящён теме нумерологии и эзотерики. Многие люди верят в значение одинаковых чисел и постоянно их замечают.
Проект по арт-практике «11:11»
Опираясь на тему этой работы я решила создать бренд наручных часов в мистическом стиле, добавив больше сказочной атмосферы.
Константы айдентики
/imagine prompt: create a logo, a simple line drawing of the word «Aevum» with an embroidered-style font, written in cursive letters, with a small star above it. the text is in black ink and appears to have been hand-drawn or painted onto plain white paper. it has organic, flowing lines and curves with subtle swirls around each letter. the background color is white.
Варианты логотипа в Midjourney.
Финальный логотип.
Шрифт распознан в WhatTheFont. Цветовая гамма подобрана через ChatGPT на основе фото-референсов.
Промо-материалы и мерч
/imagine prompt: https://s.mj.run/Q--3HX0bICI Make a poster for mystic watch brand with the name «Aevum». There are should be the text «Aevum» and «Beyond the Veil of Time». Use a Portrait font with for the text. On background should be stars and watch. Poster feels miysterious. --ar 3:4 --iw 2
/imagine prompt: https://s.mj.run/0apwSeV-D7g watch case for the brand «Aevum».
Кейс для наручных часов.
/imagine prompt: a set of three cards about time for mystic watch brand. Card 1: «The Gates of Time» Image: A woman stands before grand gates entwined with ivy and symbols from different eras. Light streams through, illuminating part of her face, while she wears a Mystic Watch. Metaphor: Represents choice and entering a new life phase. The gates signify decision-making and embracing opportunities. The watch reminds us of time’s value for self-discovery. Card 2: «The Weaver of Fates» Image: A figure resembling a sage or goddess sits at a loom with glowing threads forming an intricate pattern. She wears a Mystic Watch with a woven dial. Metaphor: Highlights influence over destiny. The loom is life, created through our actions. The watch connects us to time’s flow through our choices. Card 3: «Inner Compass» Image: A desert landscape under a starry night, featuring a glowing compass. The Mystic Watch dial is within the compass. Sand timers scatter nearby. Metaphor: Represents finding one’s path. The compass symbolizes intuition guiding us. The watch shows the importance of time to discover our true direction.
Метафорические карты.
/imagine prompt: a tall, three-armed candelabra made of concrete with stars painted on it, against a white background. product photography.
/imagine prompt: candlestick in the shape of a cross with three arms, made from white concrete and painted in a light blue color with stars on it, standing upright against a plain background, product photography.
/imagine prompt: candlestick in the shape of an x, with three arms and stars on each arm, made from concrete and painted white, product shot, white background.
Подсвечники для эзотерических свечей.
/imagine prompt: photo of a stylish young female model with a modern haircut, looking away thoughtfully, wearing a plain white, soft cotton, classic fit short-sleeve t-shirt. Shot against an industrial loft interior. natural soft daylight. Medium full body shot, eye-level angle, sharp focus on the t-shirt and model, slight depth of field. Fashion product photography, photorealistic, ultra detailed, high resolution. --ar 16:9 --v 6.0 --raw
Изображение продукта
/imagine prompt: vintage pale silver star-shaped. The watch features a uniquely shaped, organically rounded, five-lobed or star-shaped polished silver metal case, giving it a playful yet modern aesthetic. Add all numbers to the clock. The watch is complemented by a thick fabric strap in 8BB0D5 color. The dial of the watch is a soft, pearlescent off-white or light cream color. Prominently displayed on the dial are three distinct, star in the form of a flare elements, they are a tray of colors 6C8CBB, F0E3B9, 6C8CBB, 8BB0D5, F0E3B9, EBD7ED, and F1EBE0. --ar 16:9
Пространство
/imagine prompt: Exterior view of a mystical watch boutique storefront display for the 'Aevum' brand. The display window is set within an architectural facade crafted from dark, aged stone or polished black marble, featuring subtle, intricate carvings of celestial patterns and ancient symbols. The overall architectural style is elegant and imposing, hinting at a hidden, timeless sanctuary. Inside the display window, multiple Aevum watches are showcased on individual, custom-designed pedestals or within recessed niches.Surrounding the watches are carefully arranged esoteric artifacts: miniature celestial globes (some perhaps slowly rotating), ancient-looking brass compasses.The background of the display is a deep, velvety midnight blue or charcoal grey, perhaps with subtle, swirling patterns reminiscent of nebulae or ancient star charts. Ethereal mist or subtle smoke might gently drift across the floor of the display, adding to the mystery. The overall lighting is dramatic and moody. Mystical, luxurious, ancient, esoteric, high-end, cinematic, professional product photography. --ar 16:9 --v 5.2
/imagine prompt: https://s.mj.run/m3XSVtiPz_Q Interior of an esoteric and mystic watch boutique named «Aevum». The architectural style is directly inspired cosmos and stars and muted pastel palette of the reference image. Walls are intricately carved with smooth, almost stars patterns, support a high, vaulted ceiling.The primary color palette features soft, aged tones of dusty rose, pale sky blue, and warm beige. Natural, diffused light streams from a central skylight or high arched windows, casting soft, gentle shadows. Watch Display Areas: Elegant, recessed display niches are seamlessly carved into the sculpted walls, resembling small grottoes or alcoves. Lounge Area: A luxurious and inviting lounge area is nestled within a grand archway or a semi-private, organically shaped alcove. Cashier/Checkout: A gracefully curved, sculpted cashier’s desk. Behind it, a subtle, backlit Aevum logo glows softly, appearing almost ethereal. The counter itself is clean and minimalist, with a small, elegant payment terminal. The overall atmosphere is profound mystery. Professional architectural photography, wide-angle lens, high detail, volumetric lighting. --ar 16:9 --iw 2
Процесс работы
Все изображения были сгенерированы в Midjourney. Промпты написаны в СhatGPT. Шрифт определён на Myfonts. Цвета выбраны на основе фото-референса в Adobe Color.
Для генерации изображений я использовала четыре алгоритма: 1. В СhatGPT создавала промпт на основе фото-референса и затем переносила в Midjourney. 2. В Midjourney использовала /describe для анализа фото-референса и на его основе доделывала промпт. 3. Указывала в Midjourney ссылку на фото-референс, добавляла короткий промпт и выбирала --iw 2. 4. Использовала /blend для соединения нужных изображений.
Я убирала лишние токены, если они мешали генерации изображения.
Дизайн для футболки и логотипы были добавлены на фото при помощи Photoshop.
