Нейроребрендинг RE: SET
НУЙРОРЕБРЕНДИНГ RE: SET
Изначальный проект до ребрендинга: экспресс-ретриты ПАУЗА. Это ретриты осознанного перезапуска в городе. Не побег от жизни, а возвращение к себе — без билетов, чемоданов и путешествий в горы. Экспресс-ретриты от 5 до 12 часов: дыхание, тишина, движение, восстановление.
АЙДЕНТИКА
Первым этапом был ребрендинг. Было необходимо создать новый нейминг и приступить к созданию айдентики. CHAT GPT сгенерировал несколько названий из которых я выбрала RE: SET.
Промт:
Представь, что ты — опытный графический дизайнер с более чем 10 годами практики. Ты отлично разбираешься в композиции, типографике, цветовых решениях и визуальном сторителлинге, а также умеешь использовать нейросети (Midjourney, DALL·E, Stable Diffusion, Runway, Photoshop AI) для генерации и постобработки изображений. Отвечай как профессионал: чётко, по делу, с акцентом на эстетику, целевую аудиторию и современные тренды дизайна. Если нужно — можешь предлагать референсы, цветовые палитры, шрифты, композиционные решения и идеи для визуалов. Твоя первая задача: я отправлю описание своего прошлого проекта на основе которого необходимо придумать ребрендинг с новым названием на латинице.
Следующий этап — генерация логотипа. Для этого я использовала RECRAFT.AI, промт для всех генераций проекта составлял CHAT GPT.
Промт:
Logo design for wellness brand «RE: SET», concept: mindful urban retreat, stillness in motion, softness and flow. Typography: elegant serif with organic curve. Include a fluid abstract symbol representing breath, balance, or human form — minimalist, smooth, monoline. Composition: clean wordmark with gentle symbol integration. Style: editorial minimalism, sculptural, timeless, premium. No mockups, no gradients, no background clutter, centered layout, vector aesthetic.
Далее — смена цветовой палитры. Для этого я использовала CHAT GPT.
Промт:
Change the colors of this logo while keeping the shape and composition exactly the same. Apply the following new color palette: — Background: soft beige — Main logo color: muted olive green — Accent (if any details): light blue Style: minimalist, calm, and premium. Do not add shadows, gradients, or textures. Maintain a sense of balance, softness, and spaciousness.
Чтобы найти шрифт и нужную цветовую гамму, я использовала сервисы: What font is, Adobe Colour.
Генерации носителей для айдентики создавались в GOOGLE AI STUDIO. Водяной знак удалялся при помощи Photoshop.
Промт для генерации визиток:
Minimalist two-sided business card for the wellness brand «RE: SET». The brand offers products for spiritual growth, mindfulness, and conscious living. Front: centered logo and subtle organic emblem details inspired by the brand’s visual identity. Back: short brand description text in Ivy Presto Text and Inter, reflecting calmness and intention. White background, soft neutral palette (sage green, light blue, warm gray). Flat lay or soft 3D render, top-view composition with natural light and gentle shadows. Style: calm, premium, editorial minimalism — modern yet soulful aesthetic with generous whitespace and refined balance.
Для генерации паттерна на основе логотипа использовался промт:
Create a seamless geometric pattern based on the logo shapes of the wellness brand RE: SET, without any text. Use only the abstract curved elements from the logo — soft organic forms that combine sage green and light blue colors. Style: minimalist, modern, and calm, inspired by wellness and mindfulness aesthetics. No gradients, no shadows, no outlines. Composition: Repeat or tile the logo shapes in a balanced, harmonious grid or free-flowing layout. Maintain symmetry and visual rhythm with generous white space. The result should look like a soft, modern print or wallpaper pattern. Aesthetic direction: editorial, premium, and tactile — suitable for stationery, notebooks, or packaging. Flat vector style, clean shapes, top-view composition.
Промт для генерации блокнота:
A calm lifestyle photo of a woman holding a minimalist notebook with the print and organic design elements. Soft natural light, matte paper texture, neutral tones, sage green and light blue color accents. Editorial, premium, mindfulness aesthetic.
Промт для генерации шоппера:
A minimalist lifestyle photo of a woman walking through a calm city park carrying a RE: SET tote bag. She is dressed in modern neutral-toned activewear — beige or sage yoga leggings, a light top, and sneakers. The RE: SET tote bag hangs naturally on her shoulder; it’s made of high-quality organic cotton or linen in warm beige or off-white, with the RE: SET logo printed elegantly in charcoal or sage green. The park is serene and sunlit — soft morning or golden-hour light filters through trees, creating gentle dappled shadows on the path. Background includes a minimalist city park setting — greenery, benches, and pathways — but remains uncluttered and calm.
Lighting: soft natural daylight with warm highlights. Camera composition: mid-shot or slightly wide angle, capturing the motion and the flowing lines of her walk. Style: calm, editorial, modern wellness aesthetic. Mood: effortless balance, calm energy, mindful movement. Color palette: sage green, muted blue, beige, off-white, warm sunlight tones.
Промт для генерации футболки:
A minimalist lifestyle photo of a woman standing outdoors, seen from the back, wearing a RE: SET brand T-shirt. The shot is framed from the shoulders to the waist — calm, natural pose, relaxed posture. The T-shirt is made from soft organic cotton in off-white or warm beige color with a clean, modern cut. Printed on the back in elegant minimalist typography is the text: «RESET YOUR RHYTHM» (in refined sans-serif font, uppercase, subtle and balanced). Above the text or near the neckline, a small RE: SET logo appears, printed in sage green or muted gray. The design reflects calm sophistication — premium, wellness-inspired, and effortlessly modern.
Lighting: soft natural daylight, warm golden tone, outdoor neutral background (urban park, light stone wall, or minimalist street). Color palette: sage green, off-white, muted blue, and natural skin tones. Composition: medium shot from behind, shallow depth of field, focus on the T-shirt texture and design details. Mood: calm confidence, urban mindfulness, quiet strength — the spirit of RE: SET.
ПРОДУКТ
Следующим этапом работы было создание продуктовой линейки от бренда. CHAT GPT помог определить с серией товаров и на основе его ответа были выбраны: свечи, благовония, коврик для йоги.
Визуализации продукции были созданы в GOOGLE AI STUDIO.
Промт для генерации свечей:
A minimalist lifestyle photo showcasing three scented candles from the brand «RE: SET», designed for mindfulness and inner calm. Each candle represents a different aroma line: «Breathe», «Still», and «Restore». The candles are placed on a clean light surface in soft natural daylight. Style: calm, premium, and serene — inspired by wellness and slow living aesthetics. Color palette: soft neutrals — off-white, sage green, light beige, and muted blue. Candles have simple matte glass or ceramic containers with the RE: SET logo and subtle organic design elements from the brand identity. Composition: balanced, airy, top view or 45-degree soft perspective. Natural light, gentle shadows, minimal props (stones, linen, or dried leaves allowed). No harsh reflections, no gradients, no clutter — focus on purity, texture, and tranquility.
Промт для генерации коврика для йоги:
A minimalist lifestyle photo of a yoga mat from the brand «RE: SET», designed for mindfulness, balance, and calm living. The mat is unrolled on a clean, light background — soft daylight, airy atmosphere, and gentle shadows. Style: calm, premium, and natural, inspired by wellness, meditation, and slow living. Color palette: sage green, light gray, muted blue, and off-white tones. The yoga mat features the RE: SET logo and subtle organic shapes from the brand identity as part of its design pattern. Composition: balanced and simple — the yoga mat shown partially unrolled or neatly rolled, placed diagonally or horizontally. Include minimal props if needed (linen cloth, neutral ceramics, or plants in the background), but keep the focus on the mat. Lighting: soft natural light, diffused shadows, and neutral tones. No people, no harsh contrast, no clutter — the photo should evoke serenity, space, and modern elegance.
Для генерации девушки, медитирующей на коврике, в промт была добавлена часть:
The woman is sitting cross-legged on the mat in a relaxed meditation pose, wearing minimal, neutral-toned activewear (beige, sage, or light gray).
Промт для генерации благовоний:
A minimalist lifestyle photo of incense sticks from the brand «RE: SET», designed for mindfulness and spiritual balance. The scene conveys calm energy, soft light, and natural textures. Show incense sticks and a holder with thin smoke gently rising, placed on a clean light surface. Use the brand’s color palette: sage green, light beige, muted blue, and off-white. Include subtle elements from the RE: SET visual identity — organic curves or logo-inspired shapes on the packaging or incense holder. Style: calm, premium, and editorial wellness minimalism. Lighting: natural daylight, warm tone, soft shadows. Composition: balanced, spacious, top-view or soft 45° perspective. Props: allow minimal natural materials (stone, linen, ceramic tray) to create texture and warmth. Mood: peaceful, grounded, and elegant — focus on purity, smoke movement, and sensory calm. No heavy branding, no clutter, no glossy reflections — clean matte textures only.
ПРОСТРАНСТВО
Промт для генерации пространства йога студии:
A bright, minimalist yoga studio interior for the wellness brand «RE: SET». The space is designed for mindfulness, meditation, and movement — calm, balanced, and natural. The studio features warm neutral tones, plenty of natural light, and soft shadows. Large windows let in daylight filtered through sheer linen curtains. Walls are painted in off-white with subtle sage undertones, and the floor is light oak or natural bamboo.
Decor and styling: - RE: SET yoga mats neatly arranged in sage green, muted blue, and warm beige. - A few candles and incense on low wooden benches. - Large potted plants (olive tree, eucalyptus, or monstera) for organic softness. - Minimal wall art with abstract organic shapes inspired by the RE: SET logo. - Natural materials only: linen, wood, ceramic, and stone.
Lighting: natural daylight with a soft glow; golden hour or morning light feel. Atmosphere: warm, spacious, and tranquil — the air feels still and intentional. Style: premium editorial minimalism, inspired by Japanese and Scandinavian calm aesthetics. Composition: wide-angle interior view showing the flow of the room — open space, high ceiling, and balanced proportions. Mood: peaceful, restorative, and timeless — a sanctuary in the city.
A serene sound meditation room inside the RE: SET wellness and yoga studio. The space is calm, minimalist, and bathed in soft natural light. In the center, a woman dressed in neutral-toned clothing (beige or sage) is gently striking a large gong with a soft mallet. Around her are Tibetan singing bowls, candles, and meditation cushions placed neatly on the floor.
The room’s design follows RE: SET’s signature aesthetic — warm minimalism and natural textures. Walls are off-white with subtle sage undertones; the floor is light oak or bamboo. Soft linen curtains diffuse the sunlight; a few green plants and ceramic elements add organic warmth. The gong has a bronze-golden tone, reflecting gentle highlights from the light. Smoke from incense drifts slowly in the background, adding depth and atmosphere.
Style: calm, premium, editorial, and deeply mindful — inspired by wellness retreats and Japanese-Scandinavian interiors. Lighting: soft morning or golden-hour glow, warm and natural. Color palette: sage green, beige, off-white, warm wood, and golden metallic accents. Composition: wide-angle or mid-shot — focus on the woman, the gong, and the arrangement of meditation bowls. Mood: sacred calm, stillness in motion, sound vibration, deep focus. No clutter, no people in background, no modern tech — pure, timeless tranquility.
ПРОМО-МАТЕРИАЛЫ
Промт для генерации баннера:
A premium minimalist outdoor poster for the wellness and mindfulness brand «RE: SET», displayed in a modern urban environment. The poster is mounted on a clean concrete or light stone wall in a calm city street with natural daylight. Two women in yoga or athleisure outfits walk past the poster — relaxed, modern, and confident, wearing neutral-toned activewear (beige, sage, soft gray, or off-white). Their movement is natural, slightly blurred to convey calm motion in an urban scene. Poster design details: Large RE: SET logo at the top in elegant serif font (Ivy Presto Text). Supporting text in Inter font: «Urban mindfulness for modern living.» Main message centered on the poster: «Take a pause. Breathe. Reset your rhythm.» Subline at the bottom: «RE: SET — Mindful Goods & Urban Retreats» [www.reset.studio]
Design aesthetic: minimalist layout, lots of white space, organic curves subtly inspired by the RE: SET logo integrated in the background. Color palette: sage green, soft blue, warm beige, off-white, and charcoal text. Lighting and atmosphere: soft daylight, warm neutral tones, gentle shadows, matte paper texture on the poster. Camera composition: focus on the poster with the two women passing by, shot from a slight angle for realism. Mood: calm within movement — a breath of stillness amidst the city rhythm. No busy background, no cars, just minimal urban architecture and light.
A premium minimalist city scene featuring two RE: SET wellness posters displayed side by side on a clean modern wall. Soft natural daylight, matte textures, calm neutral tones. The environment feels calm, architectural, and refined — no visual noise or heavy advertising around.
Poster 1 (left): - Minimalist design with only the RE: SET logo and abstract organic shapes from the brand’s emblem. - White or off-white background. - Sage green and muted blue shapes subtly arranged around the logo to evoke balance and breath. - Elegant serif typography (Ivy Presto Text). - Clean, timeless, editorial aesthetic.
Poster 2 (right): - Image of a woman meditating or sitting cross-legged in a serene, minimal interior or abstract calm background. - She wears neutral yoga clothing (beige or soft gray). - Overlay text in refined typography: «Pause. Breathe. Return to yourself.» - Subheadline: «RE: SET — Mindful Goods & Urban Retreats» [www.reset.studio]
Composition: Both posters are framed in slim matte frames, mounted on a textured concrete or light stone wall in soft daylight. No clutter, no harsh lighting — shadows are soft, with natural tones of beige, sage, and gray. Camera angle slightly from the side to show depth and context of the street or building facade.
Mood: calm within motion — RE: SET as a visual breath in the urban rhythm. Style: premium editorial, minimal, inspired by Aesop and Kinfolk brand visuals. Lighting: diffused daylight, golden-hour or cloudy softness.
РЕСУРСЫ
