
«Поваришки» — это соревновательная настольная игра для 2-4 игроков, в которой подлые повара готовят фирменные блюда и, желая стать преемником известного шеф-повара Поленье Бонкьюзи, готовы на любую пакость, чтобы помешать оппонентам.
Изображение продукта
В редизайне проекта я решила обновить игровые компоненты, сохранив их первоначальные идеи, но придав им более проработанный и современный дизайн.
Мокап игрового поля и фишек из старого проекта
Новые мокапы игровых компонентов, сгенерированные Sora.ai
Промт поля: realistic tabletop board game mockup for a funny cooking-themed game, showing a real-life physical game setup on a wooden table, with a round modular board made of three concentric rotating circles (small, medium, large), each divided into color bright orange and cream color palette.
Промт фишек: small realistic 3D ingredient tokens shaped like vegetables, cheese, fish, eggs, and pastries, with some marked for positive and negative points.
Кроме того, решила сгенерировать упаковочную коробку, ведь она есть у каждой настольной игры.
Мокап коробки, сгенерированный Sora.ai
Промт: Create a realistic, unique packaging box mockup for a fun board game about chefs using this logo and the chef from the image. Keep the box design minimalist and add the caption «Board Game.» Also, add typical board game icons to the side, such as the age limit (7+) and other elements. Minimally incorporate one chef from the first image into the box design and vary the color palette (second image). Also, add small vector elements to decorate the box design, such as vegetables and ingredients (related to food and chefs). Blend them beautifully into the composition, but don’t overload it with too many elements.
Игровые компоненты, сгенерированные Sora.ai
Прикрепить карточку Промт 1 (игровые компоненты в коробке): Create a realistic open box for the board game «Chefs», matching the style and color palette of the attached image. The box lid should be slightly lifted or placed nearby, revealing what’s inside. Inside the box, show game components: colorful tokens, a neatly folded game board, and a rule sheet with small printed text, dotted lines. Also include small sticks with paper mustaches. Use soft, warm lighting and keep the overall composition cozy and appealing, with a clear focus on the open box and its contents.
Промт 2 (игровые компоненты вне коробки): Create a realistic tabletop composition showing all the components of the «Chefs» board game neatly arranged on a wooden table, without the box. Use colorful tokens, a neatly folded game board, and a rule sheet with small printed text, dotted lines. Also include small sticks with paper mustaches. Use soft, warm lighting and keep the overall composition cozy and appealing and the same art style and materials as in the box design.
Пространство: Анти-кафе
Также хотелось визуально показать, как будет выглядеть игра в реальной обстановке, например, когда в неё играют люди в анти-кафе, чтобы передать атмосферу уюта и живого игрового процесса.
Живая игра в Анти-кафе, сгенерированная Sora.ai
Промт 1: Create a realistic anti-cafe in the style of the project, where two people will play a board game inside (place the board and chips from the reference images on the table, and next to them a box, also from the reference image).
Промт 2: Create a realistic anti-cafe in the style of the project (warm lighting, wooden tables, soft chairs, and calm background decor, similar to the reference image). At the main table, show a mother and her 10-year-old child sitting together, smiling and playing the «Chefs» board game (with the same box, board, and small tokens as in the reference). The father stands nearby with a happy, caring expression, next to a baby stroller, watching them play.
Промт 3: Create a realistic photo of three chefs playing the «Chefs» board game in a realistic anti-cafe with green interior accents. The three chefs should look like real people dressed in chef uniforms. Each of them should hold a kitchen utensil. On the table should be the «Chefs» board game (with the yellow box, round board, and small tokens as in the reference image).
Промт 4: Create a realistic anti-cafe in the style of the «Chefs» board game. The room should look like a real, cozy café with illustrations of chefs, vegetables, and kitchen utensils. At the center table, show two real children (a boy and a girl, around 12 years old) playing the «Chefs» board game (using the same box, board, and small tokens from the reference image).
Промо-материалы
В качестве промо-материалов я сделала уличные афиши, цифровые баннеры и мобильную рекламу на разных моделях телефонов. Такой формат показывает, как игра могла бы продвигаться в городской среде и в digital-пространстве, привлекая внимание разной аудитории.


Постеры, сгенерированные Sora.ai
Промт: Create a cozy, eye-catching poster for the family board game «Chefs.» Keep the style consistent with the game box: warm colors, soft shapes, and playful vector elements like vegetables, herbs, and utensils. Show one cheerful chef holding a spoon or pot, with the «Chefs» title in bold and the tagline «A Fun Family Board Game.» Add subtle cooking-inspired textures (kitchen tiles, wooden table) while keeping the layout clean and minimal. The mood should express joy, teamwork, and creativity.


Уличные афишы, сгенерированные Sora.ai
Уличная афиша, сгенерированная Sora.ai
Промт 1: Create a bright A1 outdoor poster for the board game «Chefs.» In the center, place a pot of soup with floating game tokens, stirred by a wooden ladle. Add flying vegetables and utensils for a lively, dynamic look. At the bottom, include icons (7+, 20 min, 2–4 players) and the caption «The game is now available!» The background should be a cozy brick wall in warm tones. Everything must be clear and eye-catching.
Промт 2: Create a vivid A1 outdoor poster for the board game «Chefs.» Place a smiling chef in the center, cooking or holding a pot, surrounded by flying vegetables and utensils for motion and fun. Add icons (7+, 20 min, 2–4 players) and a short caption «Now on sale!» at the bottom. Keep the layout bright, clear, and attention-grabbing.
Промт 3: Create a realistic outdoor poster for «Chefs» hanging on a street pole. The poster should be horizontal, showing smiling chefs with food illustrations and varied emotions. Set the scene on a sunny afternoon or early evening in a cozy city street. Add people walking by, some glancing at the poster with smiles. The focus is on the poster, with a softly blurred, natural background for realism.


Цифровые рекламные баннеры, сгенерированные Sora.ai
Промт (вечерний рекламный баннер): Create a large nighttime digital billboard scene in a busy city center, showing a glowing animated-style poster for the board game «Chefs.» The billboard should be brightly illuminated with warm neon tones standing out beautifully against the dark evening background. On the poster itself, several cheerful cartoon chefs are running after each other, playfully trying to hit one another. Around them, colorful vegetables and ingredients. Add glowing reflections of the billboard light on nearby wet pavement, cars, and windows, and show a few pedestrians taking photos. The «Chefs» logo should glow softly at the top, with a tagline «Cook. Chase. Laugh. Repeat.».
Промт (дневной рекламный баннер): Create a daytime digital billboard in a lively city center, showing a bright poster for the board game «Chefs.» Use a cheerful color palette and natural daylight. Show two chefs (a boy and a girl) playfully running after each other, surrounded by colorful vegetables and ingredients. Add reflections of sunlight on cars, windows, and the screen frame. A few pedestrians walk by or take photos. Place the «Chefs» logo at the top with the tagline «Cook. Chase. Laugh. Repeat!»


Реклама на телефонах, сгенерированная Sora.ai
Промт (на модели iPhone): Create a bright vertical mobile banner promoting the board game «Chefs.» It should instantly evoke joy and make users want to click the «Learn More and Play» button. Place a smiling red-haired girl chef in the center, tossing vegetables or cooking, with a large «Chefs» title and the tagline «Play with the whole family!» At the bottom, add a big «Learn More and Play» button. The ad should appear inside a white iPhone frame, lying on a wooden table background, with a realistic human finger about to tap the button.
Промт (на модели Galaxy Z Flip): Create a bright, dynamic mobile banner for the board game «Chefs.» Show a foldable smartphone displaying the ad. On the screen, an angry but funny male chef is chopping colorful vegetables in a lively, cartoony style. Keep the colors warm and add the «Chefs» title, a short tagline like «Can you handle the heat?», and a bright «Learn More & Play» button. The foldable phone (like a Galaxy Z Flip) lies open on a wooden table with coffee cup. A human finger is about to tap the button.
Айдентика бренда
Я попросила сгенерировать несколько цветовых палитр, указав желаемую атмосферу и примерные оттенки. Хотелось, чтобы цвета получились тёплыми и уютными, отражающими настроение игры.
Цветовая палитра, сгенерированная Sora.ai
Промт: Create a color palette based on board and chip colors, just like in Adobe Color.
На основе выбранной цветовой палитры я создала запрос на генерацию простого и лаконичного логотипа, который сочетается с общей визуальной стилистикой проекта.
Логотип, сгенерированный Sora.ai
Промт: Use this color palette to create a minimalist logo for a board game about chefs. The logo should only have the game name «Chefs» in the center of the composition.


Типографика логотипа, сгенерированная ChatGPT
Промт: Use this warm and cozy color palette to create two minimalist logo variations for a board game about chefs called «Chefs». Keep the same composition with the chef’s hat, carrot, and leaves, but explore different friendly font styles: one bold and playful, and the other softer and elegant. The logo should feel cheerful, matching the tone of the game’s visual identity.
В качестве носителей я выбрала поварской фартук и разделочную доску, потому что они напрямую связаны с темой игры: готовкой. Такой элемент помогает передать атмосферу проекта и делает визуальную айдентику более узнаваемой.
Примеры носителей, сгенерированных Sora.ai
Промт (фартук): Create a realistic chef apron with the «Chefs» logo printed on the front. The apron should be soft cotton, in warm beige or light cream, matching the game’s color palette. Place the logo centered, keeping its original proportions and colors. Show the apron laid flat on a wooden table with small kitchen props nearby — a wooden spoon, rolling pin, or towel. Keep the look clean, cozy, and realistic with warm lighting textures.
Промт (разделочная доска): Create a realistic wooden cutting board with the «Chefs» logo (as in the attached image) in the center. The logo should keep its original colors and style. The scene should be softly with natural light, showing wood texture. Add a few kitchen elements nearby, as if the board is part of a cooking scene.
Ресурсы
Использованные нейросети: Sora.ai: https://sora.chatgpt.com/explore (для генерирования картинок); ChatGPT: https://chatgpt.com (для создания некоторых промтов и типографики).