Matchlight

Matchlight — это интерактивный хоррор-проект о фабрике спичек, где тёплый свет превращается в источник страха. За наивной эстетикой мультяшного завода скрывается маскот. Увидишь его — беги.

Prompt: Create a logo design for the brand «Matchlight» — a fictional interactive horror project about a match factory where warm light hides something terrifying. The style should mix playful retro cartoon aesthetics with a dark, eerie undertone. The logo should feature warm glowing elements (like stylized fire, spark, or match flame) that subtly contrast against a black background. Use smooth curved lettering, vintage typography inspired by 1970s amusement park signs, but add a distorted or unsettling twist — like slightly melting shapes, uneven glow, or faint burn marks.

После был сформирована цветовая палитра проекта. Который затем был проанализирован и уточнён с помощью инструмента Adobe Color.

Prompt: Generate a color palette reference based on the provided image. Recreate the same five tones with their exact color codes displayed below each swatch. The palette should include these specific hex values: #F29F05 — warm golden yellow #F27405 — bright orange #F24405 — vivid fire red #732002 — deep burnt brown #260801 — dark charred brown Layout: horizontal row of five color rectangles on a clean white background, evenly spaced, each labeled with its hex code in clear, modern typography.

Также определила шрифты, использованные нейросетью, через сервис What Font Is.

После создания айдентики для нашего квест-рума Я сделала визуализации продукции бренда.

Prompts

1. Generate a visual concept of the «Matchlight» quest room environment — a surreal blend of a colorful kindergarten interior and an old match factory workshop. The scene should show playful, childlike decorations — bright colors, cartoon posters, painted walls, cheerful signage — but integrated into a factory space filled with industrial machinery, conveyor belts, and metal pipes running along the walls. The floor and walls have grime, rust, and faint blood stains, hinting at the hidden horror beneath the friendly atmosphere. On the walls are slogans promoting cheerful factory work, written in a propaganda-like, retro cartoon style. Include the Matchlight mascot (based on the reference character) within the environment — appearing as a part of the scene, maybe inspecting the machines or smiling unnaturally. Also, depict childlike drawings of the mascot painted or scribbled on the walls. Lighting: warm, artificial, slightly flickering, creating contrast between colorful decor and unsettling undertones. Composition: wide shot of the interior, cinematic perspective, 8K photorealistic, no text or logos.

2. Create a dark cinematic environment concept for the Matchlight project — a horror-themed quest room designed to look like a colorful kindergarten that is secretly a match factory. The space is filled with playful, toy-like machinery — conveyor belts, gears, and pipes that resemble children’s toys in shape and color, but everything is dirty, damaged, and covered in subtle blood stains. The walls are painted in bright pastel tones, decorated with cheerful murals featuring the Matchlight mascot (based on the reference character), drawn like a friendly cartoon. There are factory slogans on the walls written in a propaganda style — motivational messages about «working well» and «being happy on the factory.» The atmosphere is dark and oppressive — dim lighting, deep shadows, and an overall sense of unease. Somewhere in the background, a giant distorted version of the mascot can be seen emerging from the darkness, smiling unnaturally, with elongated arms wrapping around nearby objects and pipes. Style: cinematic horror, surreal industrial environment, playful-meets-terrifying contrast, hyper-detailed textures, volumetric light, photorealistic 8K render, no text or logos.

Prompt: Create a set of three cartoon-style posters for the Matchlight project, each designed in a playful retro 2D illustration style, but with subtle horror undertones. The posters should look like cheerful factory safety ads from the world of Matchlight — featuring the mascot character in bright colors, doing «safety» actions that actually look dangerous or unsettling (for example: holding matches, smiling next to machines, warning others with exaggerated gestures). Each poster uses a vivid warm color palette (yellow, orange, red, brown) inspired by the Matchlight identity, with bold cartoon linework and slightly aged texture as if they’re old propaganda prints. Composition: the three posters are attached to a very realistic gray industrial wall, with visible tape edges, folds, and worn paper texture. The wall should have grime, scratches, and dim lighting, contrasting with the bright, cartoonish posters. Style: retro cartoon horror aesthetic, realistic wall surface, cinematic lighting, 8K photorealistic detail. Keywords: cartoon horror, industrial realism, fire mascot, propaganda posters, Matchlight factory, playful danger, dark whimsy, realistic wall texture.

Prompt: Create a set of cartoon-style stickers for the Matchlight project, featuring the mascot character expressing different emotions — happiness, fear, exhaustion, anger, forced smile, and confusion. Each sticker should be bright, colorful, and outlined in a clean cartoon style, consistent with the Matchlight visual identity (warm tones: yellows, oranges, reds, browns). The mascot should look slightly unsettling despite the cheerful design — a mix of playful and eerie. The stickers are placed on a sheet of paper that looks like an employment agreement, with visible typed text lines, signatures, and a faint factory logo watermark. Layout: all stickers are neatly arranged within the edges of the paper, none crossing or overlapping the border. The paper lies on a monotone, neutral background (light gray or beige), with soft realistic lighting and light shadows for depth. Style: cartoon horror aesthetic, realistic paper texture, detailed lighting, cinematic composition, 8K render.

Prompt: Create three acrylic keychains for the Matchlight project, each featuring the mascot character and the Matchlight logo. The designs should look like official merchandise items — clear acrylic keychains with metal loops and rings, rendered with realistic lighting and reflections. Each keychain shows a different version of the mascot: Cheerful and glowing. Slightly cracked or burned, with a nervous smile. Fully distorted and eerie, with a faint inner glow. The Matchlight logo should be printed beneath or next to the mascot inside the acrylic surface, following the warm fire-themed palette (orange, red, gold). Layout: all three keychains are displayed on a plain monotone background (light gray or neutral beige), evenly spaced and well-lit to show transparency and depth. Style: realistic product photography render, high-detail acrylic texture, soft cinematic lighting, 8K resolution, no text beyond logo.