Concept
This is not just a circus course; it is an elite, almost secret educational institution for rabbits, accessible through a rabbit hole.
The School combines magic, illusionism, and innate rabbit talents.
Its purpose is not for human entertainment, but rather for unlocking the internal potential and boosting the self-esteem of the rabbits.
Typeface Series (1)
The focus utilizes magical words styled like spells, so this series of posters was built upon the visualization of magical exclamations.
Typeface Series (2)
The concept of this series is built around an invocation of magical creativity. The posters featuring the prompts «Create,» «Embody,» and «Imagine» present magic as a process of inventing and realizing ideas. The posters invite the viewer to take a trial magic trick quiz.
Graphic Series (1)
This series concept utilizes a visual illusion where the silhouette of a rabbit is hidden within an abstract composition. It serves as a metaphor for a magic that must be deciphered. This technique engages the viewer in actively uncovering the image while simultaneously drawing attention to key information—the date and time of the school’s open classes.
Graphic Series (2)
The concept of this series is built upon the visual metaphor of a «focus within a focus.» Classic attributes of magic—a hat, cards, a teapot—are presented as silhouette containers, inside of which the main character is hidden: the silhouette of a rabbit or a carrot (the motivator).
Graphic Series (3)
The series features a unified image of a circus tent divided into three parts. This technique mimics the mechanism of focus—the viewer becomes a participant in the illusion. The posters also contain information about the upcoming show.
Graphic Series (4)
The series presents dynamic optical illusions on posters, directly engaging the viewer to make them doubt their own perception.
