Ребрендинг учебного проекта 044 studio (винтаж-магазин)
в секонд-хенд студию женской одежды.
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Исходный размер 1920x832
Логотип
Refine this logo «LOTT 044»: solid bright white wordmark on black, max contrast. Replace the many thin slices with ONE–TWO bold clean horizontal scan-line cuts with a slight glitch displacement (upper half right, lower half left), letters fully legible. Thin magenta #E82878 orbit ring, one white sparkle. Flat vector, crisp. No gradients, no 3D, no glow, no extra text.GPT Image ClaudeLOTT 044 — секонд-хенд студия женской одежды.
Каждая вещь здесь лот со своим номером и своей историей, который ищет новую хозяйку.
Сначала разработан фирстиль — логотип, палитра, шрифты и набор графики, чтобы было из чего собирать все кейвизы.
Исходный размер 960x540
Типографика и графика
Headless Chromium + Google Fonts (Unbounded Black / Manrope) → transparent PNG per headline. Blobs: SVG circles + goo filter → flat metaballs. Logo raster → vector (vtracer).ClaudeЗаголовки (Unbounded) и подписи (Manrope) рендерились кодом в прозрачные PNG и накладывались в Figma — GPT не воспроизводит Unbounded. Блобы — SVG-метаболы. Логотип переведён в вектор (vtracer → SVG).
key visual
Сделан мастер-шаблон и по нему 5 ключевых кадров с моделями. Система действительно держится на главных изображениях.
Исходный размер 1920x573
Кейвизы: мастер-шаблон
A4 vertical 2:3. Deep matte black0E0E10 bg (subtle dark gradient ok, no glow/haze). LOGO: attached LOTT 044, white, do not redraw. TYPOGRAPHY: one family only (Unbounded for headline, Manrope small) — or leave a clean block for the headline added later in Figma. GRAPHIC KIT (flat vector): magenta
E82878 starburst, thin magenta orbit, white 4-point sparkles, flat magenta/UV-purple6B1FB1 blobs, snake-scale pattern from an edge. READOUT at bottom (green
39FF14 mono in green brackets). PHOTO: early-2000s direct flash, real texture, premium. Composition varies per frame. AVOID: horizontal format, glow/haze, extra fonts, redrawn logo, 3D/glossy blobs, watermark.GPT Image Claude
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промо-материалы
На готовом стиле собрана реклама: хэллоуин-постеры, городской баннер и афиша DJ-сета с визиткой.
Промо: Постеры (Хэллоуин, ×3)
A4 vertical 2:3. HALLOWEEN, NO people — clean FLAT VECTOR. Black (poster 3: UV-purple) bg. Flat vector BATS (orange #FF6A1F + magenta), a flat Halloween PUMPKIN, starburst, sparkles, small spider web. LOGO pure white (wordmark + oval ring), top-left, small. Palette + Halloween orange. NO snake pattern, NO grunge/halftone, NO purple gradients, NO rendered text (headline added in Figma in Unbounded).GPT Image ClaudeПромо: Афиша DJ-сета + визитка
16:9 flat-lay on light lavender #F6EEFF (so black items stand out). LEFT — vertical event АФИША (black): white logo, magenta starburst + dynamic orbit, flat purple blob, a CALM/MUTED green snake-scale accent, green readout; clean block for the headline. RIGHT — two business cards (smaller): a matte black card (white logo + @lott044, +7…, lott044.ru, МОСКВА) and a card in the muted green snake-scale with the logo in black. Do not distort the logo; muted snake, not fluorescent.GPT Image ClaudeИсходный размер 1920x1080
Промо: Городской баннер
Photoreal 16:9 roadside BILLBOARD at dusk, slight three-quarter angle (do not pull back). Ad: black bg, snake-scale from left, a girl in a 90s–00s look on the right, attached white logo top-left, magenta starburst + a DYNAMIC diagonal orbit arc around her, a wavy UV-purple blob, sparkles. TWO toxic-green readout TICKER lines edge-to-edge (top + bottom) as thin green bracketed frames (NOT solid filled bars). Clean block for the headline (added in Figma).GPT Image Claudeносители & мерч
Айдентика размножена на предметы.
Исходный размер 1920x1080
Носитель: Бирка-паспорт лота
Two SAME-SIZE translucent vellum HANG TAGS: one with the LOTT 044 logo at a moderate size, one with «COMPOSITION: 100% VINTAGE / LOT: 044 / MADE FOR: NEW OWNER / CARE: MACHINE WASH 30°… / MADE IN MOSCOW». Magenta die-cut STARBURST charm on a toxic-green ball chain. On a folded second-hand garment lying on a DARK muted snake-scale background. Pull back — object small with margins, not cropped. Hard flash. 16:9.GPT Image ClaudeИсходный размер 1920x1080
Мерч: Чехол + шарм
Y2K flip phone in SILVER/brushed metal, attached LOTT 044 logo printed in BLACK, beaded charm with magenta #E82878 starburst pendant and oval logo tag. Pull back so the phone sits smaller with space around it. Background: attached snake-scale rendered FLAT, MATTE, muted (dark magenta→purple, low-contrast, NOT glossy neon). Hard flash. 16:9. No readout.GPT Image
Мерч: Стикерпак
16:9. Die-cut sticker sheet partly peeled + a few stuck on RETRO Y2K tech (translucent clamshell laptop / silver flip phone — no modern devices). Sticker designs = ONLY brand elements, FLAT (no 3D/gloss): attached LOTT 044 logo, magenta starburst, attached blob shapes (magenta/purple/green), scan-frame brackets 01/02/03, white sparkles. Dark charcoal #1A1A1C bg, hard flash. No readout.GPT ImageМерч: Чехол для ноутбука
Padded neoprene LAPTOP SLEEVE, matte black, with the attached LOTT 044 logo screen-printed LARGE in white + a small magentaE82878 starburst; toxic-green
39FF14 zipper pull. A translucent clamshell RETRO Y2K laptop half-tucked inside (no modern device). Background: attached snake-scale rendered FLAT, MATTE, muted (not glossy neon). Dark charcoal #1A1A1C, hard flash, real fabric texture, pulled back with margins. 16:9. No readout.GPT ImageНоситель: Упаковка заказа (калька) + пакеты
Compose ONE 16:9 scene from the TWO attached photos (A: vellum online-order package with the printed wrap + round logo sticker; B: the paper bags with blob print and magenta rope handles). KEEP both products exactly — do not redraw prints/logos, only relight. Arrange them as one still life on matte black, bags standing, package lying near them, slightly staggered. Medium scale with black margins.GPT ImageИсходный размер 1920x1080
