The project is taking part in the competition

Первоначальный проект

Soda project — это уникальный бренд лимонада, предлагающий необычные вкусы, вдохновленные воспоминаниями из детства. Каждая бутылка — это не просто напиток, а капсула мгновений, наполняющая повседневность яркими эмоциями.

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Ребрендинг, сделанный с помощью ИИ

В процессе создания проекта я использовала такие нейросети как: Qwen, Reve. Улучшала качество через сайт: X-Design.

Айдентика

Qwen /Promt: Generate a unique and catchy brand name for an unconventional lemonade. The name should be original and not already in use. Aim for brevity while ensuring it conveys a sense of refreshment and creativity.

Qwen /Promt: Develop a comprehensive brand concept for the lemonade brand «Lüm».

Lüm — это не просто лимонад. Это современный ритуал освежения, созданный для тех, кто ищет чистоту вкуса, эстетику момента и лёгкое отклонение от обыденного. Мы переосмысливаем классический лимонад через призму минимализма, натуральности и неожиданных нот — чтобы каждый глоток был одновременно знакомым и удивительным.

Reve /Promt: Create a minimalist logo for the lemonade brand 'Lüm' on a black background. Incorporate circles to represent bubbles of lemonade within the design. The logo should convey a modern and refreshing aesthetic while remaining simple and easily recognizable.

Original size 3508x2480

Через сайт WhatTheFont я определила шрифт, который нейросеть использовала для создания логотипа, и затем использовала его в проекте. Шрифт: Yudit JB

Reve / Promt: Generate a color palette for the Lüm brand. Через Adobe Color я определила цвета.

Original size 1763x661

Reve /Promt: Generate paper materials for the lemonade brand Lüm and place them on a concrete table. Use the same style that was utilized in previous generations, ensuring a consistent look and feel that aligns with Lüm’s brand identity.

Original size 3530x2148

Reve /Promt: Generate A3 posters for the lemonade brand Lüm and display them in an outdoor minimalist environment. Ensure that you adhere to the style used in previous generations to maintain consistency with Lüm’s brand identity.

Original size 2720x1536

Reve /Promt: Generate posters featuring products from the Lüm brand and place them in an outdoor minimalist environment. Follow the style utilized in previous generations to ensure consistency with the brand’s visual identity.

Original size 2720x1536

Магазин

Reve /Promt: Generate a retail display window for a store. Arrange an unusual installation featuring shapes and cans that reflect the brand’s signature style of Lüm. Incorporate the design elements and aesthetic used in previous generations to ensure consistency with Lüm’s overall branding and identity.

Original size 2720x1536

Reve /Promt: Generate the interior design of a lemonade store. Make it unconventional and create a bubbly atmosphere, incorporating lemonade cans that align with the brand’s signature style of Lüm. Utilize the design elements and aesthetic that have been featured in previous generations to ensure consistency with Lüm’s overall branding and identity.

Original size 3406x1923

Reve /Promt: Generate a matte black refrigerator in a unique bubbly shape for the brand in the signature style of Lüm. The design should reflect the brand’s identity and be visually striking. Incorporate the design elements and aesthetic style used in previous generations to ensure consistency with Lüm’s overall branding.

Original size 2720x1536

Продукт

Reve /Promt: Generate three standing cans of lemonade, each featuring a unique design for the brand 'Lüm'. Utilize the minimalist style that has been consistently employed in previous designs, incorporating elements such as a black-and-white color scheme and circular graphics. Ensure that while each can has its distinct design, they all maintain a cohesive visual identity that reflects the brand.

Original size 4961x3508

Reve /Promt: Generate packaging design featuring cans of lemonade for the brand 'Lüm'. Use the same minimalist style that was applied in previous designs, incorporating elements such as black-and-white color schemes and circular graphics. Ensure the design reflects the refreshing essence of the brand while maintaining a cohesive look with earlier generations.

Original size 4961x3508

Reve /Promt: Generate a design for a thermos in packaging for the lemonade brand 'Lüm'. Utilize the same minimalist style that has been applied in previous design generations, incorporating elements such as a black-and-white color scheme and circular graphics. Ensure that the design conveys the refreshing nature of the brand while maintaining visual consistency with earlier designs

Original size 4961x3508

Reve /Promt: Generate shelves in an unusual bubble-like shape to display products from the Lüm brand. Maintain the style used in previous generations to ensure a cohesive look that aligns with the brand’s identity.

Original size 2720x1536

Reve /Promt: Generate a pop-up structure in an unusual bubble-like shape for a festival or event to showcase products from the Lüm brand. Ensure that you use the style applied in previous generations to maintain a consistent visual identity for the brand.

Original size 4961x3508

Завод

Reve /Promt: Generate an exterior facade for a factory representing the brand in the signature style of Lüm. The design should be simple yet stylish, reflecting the brand’s identity. Utilize the design elements and aesthetic that have been employed in previous generations to ensure consistency with Lüm’s overall branding.

Original size 2720x1536

Reve /Promt: Generate the interior of a factory where lemonade is produced for the brand in the signature style of Lüm. The design should be simple yet stylish, embodying the essence of the brand. Utilize the design language and aesthetic elements consistently seen in previous generations to maintain coherence with Lüm’s overall identity.

Original size 2720x1536

Сайт

Reve /Promt: Generate the main page of a website. Include several lemonade cans that align with the brand’s signature style of Lüm. Utilize the design elements and aesthetic that have been featured in previous generations to ensure consistency with Lüm’s overall branding and identity.

Original size 1765x1074

Социальные сети

В нейросети Reve я сгенерировала посты, а затем объединила всё вместе в Figma.

Reve /Promt: Generate social media posts featuring products from the Lüm brand. Incorporate the style used in previous generations to ensure consistency with the brand’s overall aesthetic and visual identity.

Original size 1765x1074
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