CAREER PATHWAYS

In our project: We are investigating the career trajectory—the human movement from birth to complete depletion within the system of corporate consumption. At the macro level, this is a well-structured system (career, success, growth); at the micro level, it is the chaos of competition, burnout, and loss of self.

We visualize the cycle of consumption through four interventions:

1. MINE (graphic intervention) Birthplace. Banks are extracted from the earth as a natural resource. Here the story begins—the person appears into the light as a «mineral resource» for the system.

2. CONVEYOR (performance) Specialist formation. An interactive belt where viewers stick on labels: «preschool, ” „school, ” „university, ” „first job.“ The environment shapes the person, transforming raw material into a product.

3. SKYSCRAPER (art intervention) Career ladder. Banks climb the Sigrem Building upward. Competition, pressure, the illusion of success. The higher up—the greater the deformation. Some fall, others reach the peak at the cost of their own destruction.

4. PIPES (functional object) Resource extraction. A working engineering system pumps colored liquid (a symbol of life energy) from the banks into the building. The corporation receives fuel; the bank remains empty.

Finale: When the energy runs out, the system sends the shell into oblivion. The career turns into a mine.

The Seagram Building is an iconic office skyscraper. It is the ideal setting for an installation titled «The Career Pipeline.»

The building embodies strict corporate hierarchy and the «glass ceiling.» Its impeccable lines and luxurious materials (bronze and travertine) create a stark contrast with the rugged aesthetic of quarrying, emphasizing the journey from raw material to elite product.

The open plaza in front of the building is a rare public space within Manhattan’s dense development. Installing the «quarry» and the conveyor system here creates a powerful visual rupture: the viewer sees the inside of industry right at the base of the symbol of global business.

The installation, featuring aluminum containers and a «cosmic» black cube, underscores the cyclicity of consumption. This is a symbol of global capitalism—the perfect backdrop for our intervention.

Graphic Art Intervention A quarry—an industrial site for mining minerals. In this project, the quarry functions as a starting point: this is where the retrieval of bottles occurs as a resource.

The conveyor belt is an interactive zone where the viewer becomes a participant in the system. We showcase the process of «specialist production, ” where everyone can take part—by sticking on stickers or writing on the cans with a marker.

Beautiful new filled cans from the conveyor arrive at the base of a iconic office building with the goal of climbing up, changing their form along the way, exhausting themselves, occasionally veering off course, and falling down.

This is a functioning engineering system—the corporation’s «circulatory system.»

How it works: A pump moves a liquid (a symbol of vital energy, the «sugar» of ambition) from aluminum cans into the building. The liquid flows through transparent tubes—the viewer can see the resource leaving the can.