ИИ-ребрендинг «Baga»
Исходный проект
В этом году я работала над фирменным стилем бренда ферментированного в ягодах кофе «Baga».
Это бренд, экспериментирующий с ферментацией и производящий разные сорта кофе, скрещивая различные ягоды, от клюквы до морошки.
ИИ-ребрендинг
В ИИ-ребрендинге я старалась передать то, что бренд использует ферментацию в производстве.
сhat GPT: A logo of the word «Baga», neutral grotesk font, the second letter must be a little bit lower than other letters. Minimalistic white logo on a black bg.
За основу брендинга я решила взять сгенерированные изображения растворяющихся ягод, отсылающие текстурами и формами к ферментации под микроскопом.
Цветовую гамму полученных изображений я определила с помощью сервиса Adobe Color, а шрифт логотипа с помощью WhatTheFont.
1. Midjourney: 2D-illustration of 2 abstract glossy berries with soft neon gradient lighting, vaporwave aesthetic, soft grain texture, vibrant gradient bg, smooth shading, abstract digital illustration, high contrast, front view.
2. Midjourney: 2D-illustration of glossy cherries with soft neon gradient lighting, vaporwave aesthetic, soft grain texture, vibrant gradient bg, smooth shading, abstract digital illustration, high contrast, front view (на основе первого изображения).
3. Midjourney: 2D-illustration of glossy strawberries, soft grain texture, vibrant gradient bg, smooth shading, abstract digital illustration, high contrast, front view (на основе первого изображения).
Носители
Chat GPT: A minimalist crossbody bag mockup hanging on a wooden wall hook. The bag has a sleek rectangular shape with a black strap and a clean, modern look. Overlay the attached artwork onto the entire surface of the bag, make it realistic and integrate with the fabric texture. Photorealistic mockup, front view. (Лого интегрирован в Photoshop)
Chat GPT: Generate a realistic photo of two ceramic mugs with bright, use the attached two photos as designs. Left mug should feature the first photo, with smooth transitions of red, orange, and green tones. The right mug should feature the second photo of two cherries with leaves on a background that fades from purple to pink. The designs should completely wrap around the mugs, covering the handles too — no solid areas visible. The lighting should be soft and even, and the background should be light and neutral. The photo should have a clean product photography aesthetic.
Chat GPT: A realistic spiral-bound notebook placed on a clean white background, front view from the above. The notebook has a vertical orientation with a metallic spiral on the left side and a matte cover. Put the attached artwork design onto the entire notebook cover, stretching it to the edges. Make the integration realistic. (Лого интегрирован в Photoshop)
Chat GPT: A realistic product photo of a square silk handkerchief laid flat on a light beige background, viewed directly from above. The fabric is slightly reflective. The scarf features a repeating pattern of attached image of cherries on a black background.
Наружная реклама
Chat GPT: Generate 2 vertical posters in an urban landscape. Use the attached images as illustrations. On posters there is a big text «Baga» (my logo) and smaller text «Вкус, который не стоит на месте». The smallest text is the link adress «baga.ru».
Chat GPT: Generate a horizontal billboard in an urban autumn landscape. Use the attached image as illustration. On billboard there is a big text «Baga» (my logo) and smaller text «Ферментированный в ягодах кофе». The smallest text is the link adress «baga.ru».
Chat GPT: A vertical street poster mockup in a modern city environment, featuring a minimalist advertisement for a brand called Baga. Use the attached image as an illustration. «Baga» written large at the top, «Новые вкусы» in medium size below, «ферментированный кофе в ягодах» smaller, and «baga.ru» at the bottom.
Пространство
1. Recraft.ai: A vibrant and playful coffee shop interior inspired by modern pop-art aesthetics. The design combines bold geometric shapes and saturated colors — coral pink, green, sunny yellow, and orange. A large, gradient-style mural of an attached image dominates the back wall. The seating area features a curved lime-green sofa paired with bright orange tables, while colorful pendant lamps echo the same palette overhead. On one side, neatly organized shelves display coffee bags and mugs in matching tones.
2. Recraft.ai: A realistic photo of my coffee shop interior that’s connected to a retail area. Use the attached image as inspiration for the wall mural: cherry illustration on the wall. Keep the style consistent with the rest of the Baga coffee shop: minimalistic, soft neutral and pastel tones, natural light, clean lines, and modern, funny furniture. Show a seamless transition between the café seating area and the retail shelving space where coffee bags and accessories are displayed.
Chat GPT: generate the attached interior from the outside, use the same color palette and elements, playful, modern, funny.
Нейросети: 1. Recraft.ai 2. Chat GPT 3. Midjourney 4. Fotor.ai
Сайты: 1. www.myfonts.com 2. color.adobe.com
