Vitera
Описание проекта
Vitera — это бренд, созданный для того, чтобы упростить заботу о здоровье. Мы предлагаем экспресс-услуги анализа крови и на основе результатов подбираем персонализированные витаминные комплексы, которые действительно работают. Vitera — для тех, кто хочет чувствовать себя лучше без лишней сложности, доверяя технологиям, научному подходу и индивидуальному вниманию.
Данный проект посвящен редизайну бренда. Переосмысление константы айдентики
Новая айдентика
Обновленный логотип
Promt: a logo for a company selling vitamins with the name «Vitera» in a minimalist style, leaves in the center of the logo, thin soft font, simple vector drawing, light green pastel shades, green background
Promt: the corporate identity of the natural wellness brand «Vitera». Visual style: minimalist, organic and elegant, inspired by nature, plants and balance. The palette includes soft green, olive, moss and dark earthy shades, creating a calm atmosphere. The design combines refined simplicity with natural textures and subtle contrasts. Typography: classic serif font, smooth lowercase letters, even spacing, and a sense of calm confidence. The logo and layouts are decorated with stylized leaves or botanical figures. The textures of paper, foliage and natural fibers blend harmoniously with clean compositions and elegant graphic elements. A single visual language combines packaging, labels, printed materials, and a website. Emotions: serenity, purity, organic sophistication and trust
Плакаты
Promt: a minimalist beauty advertisement featuring a young woman smiling in profile with smooth, healthy skin and natural light. She stands against a warm beige background. The green leaf logo and wordmark «vitera» are placed in the center of the image, balanced and harmonious. The overall mood is calm, pure, and elegant, natural skincare branding aesthetic, soft tones, high quality
Promt: A series of two minimalistic posters for a cosmetics company selling vitera vitamins, each poster shows real photos of people, they smile and show skin, eyes, hair. The photos and typography are perfectly balanced: the upper inscription: «Vitera care», the lower inscription: «Take care of your health» and «it’s easier with us» simple antique font, lots of air, honesty and kindness. The poster layouts are made on a minimalistic background, clean wall, soft shadows, matte paper.
Promt: A pair of minimalistic A4 posters for a natural wellness brand called Vitera, designed in a calm green palette inspired by leaves and herbal textures. Each poster carries soft, matte tones and elegant serif typography. The left poster features the headline «Take care of your body», the right one «Be healthy». Both include small details like «vitera.com», «Green St. 5», and a phone number at the bottom, creating a sense of real product communication. The layout is clean and balanced, with illustrated leaves spreading organically across the lower part of each poster, symbolizing growth, care, and vitality. The posters lie on a forest log surrounded by moss and sunlight, giving a cinematic, natural atmosphere of calm and authenticity.
Носители
Promt: A mock-up of two vertical identification badges in the corporate style of Vitera, a company producing natural vitamins and health products. Both badges are mounted on black straps with white clips on a neutral background. The design is made in soft, natural tones beige and pale green with clear serif typography and minimalistic decorative elements. Each icon is decorated at the bottom with illustrations in the form of leaves and capsules, thin vector drawings in accordance with the Vitera brand. The overall composition looks modern, organic and professional, printed on matte textured paper with balanced white space and soft lighting to create a calm cinematic image.
Promt: a girl with a smile puts a green pill in her mouth, a cinematic shot, a warm atmosphere, a beige T-shirt, the Vitera logo with leaves in the center of the T-shirt.
Promt: A minimalistic protein bar for the Vitera brand, a company engaged in natural wellness and nutrition. Two bars are placed on a clear background in the color #35592F one lies flat, the second is located diagonally on top, forming a calm, balanced composition. There are several pieces of dark chocolate next to them. Kraft paper packaging. The main text on the package, made in large elegant letters with serifs, reads: «Chocolate with vitamin B2.» The layout includes small details such as weight, composition, or slogan in small print, while maintaining a sense of precision and calm order. The color palette corresponds to the natural tones of the brand. The lighting is soft, cinematic, eco-friendly.
Promt: two minimalist beverage cans in the Vitera brand style, with matte beige and light green tones. The left can shows «apple–pear B2» and a natural photo of fresh apples and pears; the right can «mango–coconut D3» with a vivid image of mango and coconut. Both have the Vitera logo in a refined serif font at the bottom. The composition is clean, natural, and balanced, with soft lighting, realistic textures, and a calm, modern wellness aesthetic.
Пространство
Promt: modern interior of a Vitera wellness store, clean, minimalistic retail space with a warm and natural atmosphere. The walls are beige, decorated with delicate line drawings of capsules and vitamins, reflecting the brand’s identity. Along the sides, sleek shelves display bottles, tablets, drinks, and supplement jars in elegant Vitera packaging with green and beige tones. In the center of the room stands a minimalist reception desk with a laptop, made of light wood and soft matte surfaces. The lighting is soft and diffused, creating realistic shadows and a feeling of calm wellness. The overall composition features clear perspective lines, clean geometry, and modern eco design aesthetics
Promt: cozy wellness lounge in the style of the vitamins brand, sunlit space designed for rest and calm conversation. The interior features light beige walls, soft green cushions, and natural wooden furniture. On the tables are bottles of water and small jars of vitamins, arranged neatly and harmoniously. The sofas are low and comfortable, surrounded by lush green plants. On the walls, there are framed photographs of smiling people, symbolizing health and vitality, part of the brand’s emotional identity. The lighting is warm and natural, with sun rays streaming through large windows, creating soft reflections. The overall atmosphere is natural, friendly, and full of light, real life photo
Ссылки на используемые инструменты
1. Sora: https://sora.chatgpt.com/
2. ChatGPT: https://chatgpt.com/
3. Midjourney: https://www.midjourney.com/
4. Recraft.ai: https://www.recraft.ai/
