
Первоначальный проект
«Гнездо» — эко-отель с домами на деревьях, который предлагает комфортное и уединённое проживание в гармонии с природой. В нем сочетаются современные удобства и природная атмосфера, что делает его идеальным местом для семейного отдыха и перезагрузки.



Ребрендинг с помощью ИИ
Айдентика
Minimalist logo for «Gnezdo» eco-hotel with treehouses — symbolizing nature, harmony, and rebirth. Inspired by a bird’s nest and gentle organic forms. Elegant, calm, earthy color palette (shades of green, beige, yellow, white). Include feather or spiral motif. Modern serif typography with a soft, natural feeling. Vector, clean, premium.
С помощью Adobe Color я нашла фирменные цвета для бренда
Также с помощью My Fonts был подобран шрифт «Semper Std Small Caps»


Носители
Realistic branding mockup for «Gnezdo Eco-Hotel», an eco-luxury retreat surrounded by nature. Include a business card, letter, branded letterhead, and notebook arranged together on a neutral surface. Use the official logo: A minimalist eco-style logo for a hotel named GNEZDO ECO-HOTEL. At the center, there is a circular emblem featuring two small treehouses formed by elegant lines resembling branches and leaves. On the left side, green lines create the shape of a tree, while on the right side, a curved golden feather adds a sense of lightness and nature. Below the emblem, the word «GNEZDO» is written in large, dark green serif letters, and underneath it, «ECO-HOTEL» appears in a smaller golden font. The background is light and neutral, with no texture. The color palette should match forest green (4D563B), sage (A8A47B), sand beige (D9CDA8), soft white (F4F3EE), and warm amber (EAC87C). The design should feel calm, natural, and premium — minimalist layout, matte recycled paper texture, soft daylight, and warm shadows.
A modern minimalist wooden deck chair in the style of GNEZDO ECO-HOTEL. The frame is made of light natural wood with a matte finish. The fabric seat is in soft muted green, featuring the GNEZDO logo and subtle nature-inspired patterns such as leaves or abstract tree shapes. The design feels calm, eco-friendly, and premium — inspired by sustainable materials and Scandinavian simplicity. The chair is placed outdoors on a wooden terrace surrounded by lush green plants, natural light, and gentle shadows. The environment evokes a luxurious eco-resort atmosphere — modern, warm, and relaxing. The composition is clean, with soft sunlight and natural tones of green, beige, and wood. Minimalist yet stylish, representing the balance between comfort and nature.
A minimalist key card and envelope design for GNEZDO ECO-HOTEL, displayed on a wooden surface inside a modern treehouse. The materials are eco-friendly — textured recycled paper in beige and soft green tones. The GNEZDO logo is embossed in gold. Gentle natural light, leafy shadows, and wooden textures create an elegant, sustainable luxury mood.
A realistic mockup of a wooden wayfinding sign for GNEZDO ECO-HOTEL, placed outdoors on a forest path leading to modern treehouses. The sign is crafted from smooth natural wood with engraved golden arrows and elegant typography. Surrounded by trees, sunlight, and soft forest shadows — calm, modern, and eco-luxury aesthetic.
A modern mockup of eco-friendly shopper bags and pouches for GNEZDO ECO-HOTEL, displayed on a wooden surface in a natural environment. The bags are made of organic cotton and linen, in beige and green tones, with the GNEZDO logo printed in gold. Surrounded by plants, soft shadows, and sunlight — elegant, minimalist, and eco-conscious design.
A stylish mockup of branded bicycles and electric scooters for GNEZDO ECO-HOTEL, parked near wooden treehouses in a lush green forest. The bikes are matte green with golden logo details. Warm sunlight filters through the trees, reflecting on natural textures. Modern, eco-friendly, and elegant — symbolizing sustainable mobility in harmony with nature.
Рекламные постеры
A trendy, eye-catching outdoor poster mockup for GNEZDO ECO-HOTEL, displayed on a modern city street surrounded by greenery. The poster design features the elegant GNEZDO logo — two small treehouses inside a circular emblem made of green branches and a golden feather — with stylish typography and additional text such as «Stay Close to Nature» and «Eco-Luxury Retreat in the Forest.» The poster background blends soft natural textures, muted beige and green tones, and subtle illustrations of trees and birds. The mockup shows the poster mounted on a sleek wooden or metal frame along a pedestrian walkway with trees, plants, and people walking by — creating a warm, inviting, eco-chic vibe. Sunlight filters through leaves, casting natural shadows on the poster. The overall aesthetic is modern, organic, and sophisticated, reflecting sustainable design and premium comfort.
A series of three minimalist, elegant advertising posters for GNEZDO ECO-HOTEL, showcasing modern luxury treehouses in nature. Each poster has a refined composition, soft natural colors, and premium typography. The GNEZDO logo — a circular emblem with two treehouses, green branches, and a golden feather — is subtly placed on each poster. Poster 1 — «Stay Close to Nature» A clean, minimalist design featuring a modern wooden treehouse surrounded by tall trees and morning mist. Neutral background, calm lighting, elegant serif text, and subtle golden details. Poster 2 — «Eco-Luxury Redefined» A sleek image of a contemporary treehouse with large glass windows and warm interior light at sunset. Minimal layout with beige and dark green tones, precise typography, and delicate shadow play for a sophisticated look. Poster 3 — «Find Your Nest» A tranquil composition with a modern treehouse nestled in lush greenery, sunlight filtering through leaves. The text «Find Your Nest» appears in elegant golden letters, balanced by negative space and the soft organic shapes of the forest. All three posters share a cohesive minimalist aesthetic: plenty of white (or negative) space, natural textures, gentle light, and harmony between architecture and nature. The mockups show the posters elegantly displayed outdoors — on a modern wooden or stone wall with plants and subtle reflections — evoking serenity, sustainability, and modern luxury.
Офис
A stunning architectural concept of the main building for GNEZDO ECO-HOTEL, designed as a modern «nest» in the forest on a bright, sunny day. The structure blends natural materials — wood, glass, and stone — with organic curved shapes inspired by nature. Large panoramic windows open toward tall green pine trees glowing in warm sunlight. The roof is covered with lush greenery and plants illuminated by golden light. The building serves as a central hub with a reception, lounge, and restaurant. Surrounded by a sunlit forest, wooden terraces, and gentle forest pathways. The atmosphere is warm, serene, and sophisticated — a sanctuary of modern eco-luxury bathed in natural light.
A stunning architectural concept of the main building for GNEZDO ECO-HOTEL, designed as a modern «nest» in the forest. The structure blends natural materials — wood, glass, and stone — with organic curved shapes inspired by nature. Large panoramic windows open to the trees; the roof is covered with greenery and plants. Soft warm lighting glows from inside, creating a feeling of calm and eco-luxury. The building serves as a central hub with a reception, lounge, and restaurant. Surrounded by tall pine trees, wooden terraces, and forest pathways. The atmosphere is serene, minimalist, and sophisticated — a sanctuary of modern nature design.
Список использованных нейросетей: ChatGPT Sora Upscale
В процессе работы с помощью ChatGPT я разрабатывала текстовые промты, формулировала концепции и визуальные идеи, после чего генерировала изображения в Sora, создавая визуальный стиль бренда. Для финальной доработки я использовала Upscale, чтобы добиться лучшего качества.