Hold — your soothing smart bracelet
Hold — умный браслет, который позволяет человеку привести свое физическое состояние в норму через контроль дыхания
Я решила поразмышлять над тем, каким еще мог бы быть брендинг для этого продукта, чтобы максимально передавалась идея, заложенная в название.
Мне захотелось привнести в этот проект элемент личного прикосновения, участия, элемент человечности. Я нашла картинку, которая отражала идею помощи. На ней были изображены очаровательные существа, которые, как мне показалось, дают чувство спокойствия и комфорта.
Я обратилась к image to prompt c запросом описать изображение и получила следующее описание: «A minimalist graphic poster with a creature, monet and da vinchi art style, r /art, r / art, r/art, by Kanbun Master, with familiar sprites, hollow knight style, lofi art, cute, symbolizing comfort and care. Central text reads: „Balance your mental and physical state with hold.“ Subtext below says: „Smart bracelets for sensitive and beautiful souls“. Clean and balanced design with a friendly, warm feel.»
Выбрав ключевые слова из описание, я составила промпт для Midjourney: «А minimalistic vector logo for company which produces smart bracelets, on white background, monet and da vinchi art style, r /art, r / art, r/art, by Kanbun Master, hollow knight style, lofi art, cute, slightly pixelated, add to this image text „hold“ below the character»
Выбрав вариант логотипа, наиболее подходящий идее и характеру проекта, я воспользовалась What Font Is и выбрала гарнитуру, максимально похожую на ту, что была сгенерирована для логотипа. Палитра цветов проекта была также взята из логотипа.
Для создания промпта лендинга я использовала ChatGPT, и, подкорректировав его текст и приложив в качестве референса получившийся логотип, составила следующий промпт для сайта:
«А mockup of macbook air with a a landing page with branding of white, dark purple, red and grey monet and da vinchi art style, r /art, r / art, r/art, by Kanbun Master, hollow knight style, lofi art, cute, slightly pixelated and typography „hold " showing a hand with a wide red bracelet on it in a sunny cluttered room»
Аналогичным образом я поступила для создания мокапа печатной продукции. Результат:
«A light-colored, modern scene of branded stationery for a company making smart bracelets, displayed on a wooden table. The scene includes a letterhead, envelope, and business card, each featuring monet and da vinchi art style, r /art, r / art, r/art, by Kanbun Master, with hollow knight style, lofi art, cute. The letterhead has the logo 'hold' in a clean, helvetica-like modern font at the top with the character above the text in the red wave. The envelope is partially opened, showing a matching design on the flap, while the business card sits nearby with the logo and contact details in a friendly, approachable font. The layout feels friendly and warm, but still professional»
Постеры
«A minimalist graphic poster with a creature, monet and da vinchi art style, r /art, r / art, r/art, by Kanbun Master, with familiar sprites, hollow knight style, lofi art, cute, symbolizing comfort and care. Central text reads: „Balance your mental and physical state with hold.“ Subtext below says: „Smart bracelets for sensitive and beautiful souls“. Clean and balanced design with a friendly, warm feel.»
«A street poster mockup displayed on a city wall with a warma creature, monet and da vinchi art style, r /art, r / art, r/art, by Kanbun Master, with familiar sprites, hollow knight style, lofi art, cute, symbolizing comfort and care. Central text reads: „Balance your mental and physical state with hold.“ Subtext below says: „Smart bracelets for sensitive and beautiful souls“. Clean and balanced design with a friendly, warm feel. The background has a slightly textured, vintage paper feel, adding warmth and character to the design, contrasting with the city environment. Overall, the style is friendly, minimalistic, inviting people to explore themselves.»
Продукт
«modern wide smart, futuristic bracelets in orange, red and dark purple colors.»
Шоппер
«A cozy, modern cotton tote bag with a creature, monet and da vinchi art style, r /art, r / art, r/art, by Kanbun Master, with familiar sprites, hollow knight style, lofi art, cute, symbolizing comfort and care. Central text reads: „Balance your mental and physical state with hold.“ Subtext below says: „Smart bracelets for sensitive and beautiful souls“. Clean and balanced design with a friendly, warm feel, red, blue, beige and dark purple. The words „hold“ are printed in a modern, helvetica-like fornt. The bag has a slightly relaxed, worn-in texture, with a hand-drawn look to the graphic elements for a welcoming and eco-friendly aesthetic.»
Блокнот
«A soft-cover notebook with a friendly, modern design featuring a creature, monet and da vinchi art style, r /art, r / art, r/art, by Kanbun Master, with familiar sprites, hollow knight style, lofi art, cute, symbolizing comfort and care. Central text reads: „Balance your mental and physical state with hold.“ Clean and balanced design with a friendly, warm feel.»
Пространство
Для генерации изображений пространства я использовала референсы из Pinterest, которые прогнала через image to prompt и, уже в Midjourney добавляла в промт уточнения относительно цветовой палитры и характера интерьера.
«А close up of a reception desk, modern, clean and minimalistic, looking partly to the left, large view, by Harriet Zeitlin, mental health, by Rachel Reckitt, uhq, „wide shot, vibrant setting, doctors office, healthcare, wide frontal view, reddit post, vibrant and dynamic, by Nicolette Macnamara, by Brigette Barrager.“
«A spacious and modern indoor health-care communal area features tall red-wooden ceilings and large windows allowing natural light to flood in. Various groups of people, including children and adults, are seated at white tables, engaged in conversation or activities. To the left, an open staircase with colorful steps leads to an upper level lined with shelves. Hanging paper lanterns add a touch of warmth to the environment. The overall design emphasizes wood elements and a vibrant, welcoming atmosphere.»
Использованные нейросети
