
В этом проекте демонстрируется, как искусственный интеллект может обновить и изменить существующий фирменный стиль. Я разработала новую визуальную идентичность для Этнического музея, применяя нейросетевые технологии.
Описание оригинального проекта: Наш центр не просто музей, а живое пространство, где вы сможете погрузиться в атмосферу разнообразных культур, встретиться с их представителями и узнать больше о их уникальных обычаях. Мы предлагаем интерактивные выставки, увлекательные мастер-классы, интересные лекции и культурные мероприятия.
Создание нейминга, логотипа, шрифтового решения и цветовой палитры
Я начала свою работу с переименования бренда и с помощью ChatGPT 4o mini сгенерировала варианты названия на английском языке, так как нейросети лучше создают изображения с латиницей, чем с кириллицей, и выбрала наиболее подходящий вариант.
Promt: Generate 25 names for the brand «Ethnic Museum.» This is a place where diverse cultures are represented, and visitors can meet with their representatives to learn more about unique traditions. The museum hosts exhibitions, workshops, and lectures. The name should be vibrant and easy to remember.
При помощи нейросетей Leonardo Ai, Ideogram Ai и Recraft я создала несколько вариантов логотипа.
Promt: Create a logo for «The EthnoGallery.» This is a museum where visitors immerse themselves in a new world. The logo should be clear and simple, using basic shapes and avoiding intricate details.
Финальный логотип
С помощью сервиса MyFonts я нашла шрифт, который напоминает тот, что был создан нейросетью. Затем, используя Adobe Color, я подобрала подходящую цветовую палитру. После этого я приступила к созданию элементов фирменного стиля и изображений товаров. Я решила сохранить оригинальный необычный и бунтарский характер проекта, выбрав резкие и яркие цвета для новой айдентики.
Генерация носителей
Recraft.ai Promt: Generate mockups of office stationery (business card, envelope, letterhead) for the museum «The EthnoGallery» using shades of burgundy and white
Recraft.ai Promt: Generate mockups of tote bags for the museum «The EthnoGallery» using shades of burgundy and white.


Recraft.ai Promt: Create mockups of a bus for the museum «The EthnoGallery» using shades of burgundy and white.
Генерация изображений товаров
Recraft.ai Promt: Create an image of the product «puzzle artwork in the box» for the museum «The EthnoGallery,» using shades of burgundy and white. The image should be vibrant and appealing to highlight the uniqueness of the product.
Recraft.ai Promt: Create an image of candle products for the museum «The EthnoGallery,» using shades of burgundy and white.
Recraft.ai Promt: Create an image of the product «book in the special box» for the museum «The EthnoGallery.» Use shades of burgundy and white to make the image vibrant and appealing. Highlight the uniqueness of the book, perhaps by adding details of the cover or interesting design elements.
Recraft.ai Promt: Create an image of the products «towels» for the museum «The EthnoGallery.» Use shades of burgundy and white to make the image vibrant and appealing. Highlight the uniqueness of the towels by adding interesting textures or patterns.
Recraft.ai Promt: Create an image of t-shirt products for the museum «The EthnoGallery,» using shades of burgundy and white.
Recraft.ai Promt: Create an image of the products «thermos and thermos cover» for the museum «The EthnoGallery.» Use shades of burgundy and white to make the image vibrant and appealing. Be sure to highlight the uniqueness of these products.
Генерация рекламных постеров
Recraft.ai Promts: (1) Create a poster. Background: White with burgundy accents creating contrast and highlighting details. The burgundy accents can be thin lines or borders around the title and the image. Title: «Patterns That Inspire». The title is in a large font, burgundy in color, with a slight shadow to stand out against the white background. The font can be elegant and modern to attract attention.
(2) Create a poster. Title: «Towel Festival: Immersion in Culture» Image: Towels styled as flags or banners, fluttering in the wind. Each towel should represent different cultures and traditions, featuring vibrant colors and unique patterns. In the center of the image, place text with event details: Date: September 15-17, 2023 Time: 10:00 AM to 6:00 PM Location: EthnoGallery, Cultural St., 12
(3) Create a poster. Background: Burgundy color with white patterns reminiscent of ethnic motifs. These patterns can include geometric shapes, floral elements, and traditional symbols from various cultures. Title: «Towels: Art and Traditions». The title is in a large font, white in color, with a slight shadow to stand out against the burgundy background. Image: A close-up of the towel’s texture, showcasing its fibers and patterns. Overlay transparent elements that illustrate the process of towel creation. Additional Details: At the bottom of the poster, include event information: Date: September 15-17, 2023, Time: 10:00 AM to 6:00 PM, Location: EthnoGallery, Cultural St., 12
Генерация пространства
Я решила создать изображение музейного помещения с помощью Recraft.ai и Leonardo.ai
Leonardo.ai Promt: Create an image of a modern art museum located in the city center. The facade of the building should feature a stylish and minimalist design with large glass windows and a unique architectural shape. Surrounding the museum is a well-maintained park with green plants, flowers, and contemporary sculptures. In the foreground, there is a group of people of various ages discussing the exhibition, some taking photographs. Inside the museum, there should be a spacious, bright foyer with high ceilings, modern exhibition stands, and vibrant paintings on the walls. The color scheme should predominantly feature burgundy and white. The lighting should be soft and cozy, creating an atmosphere of inspiration.
Recraft.ai Promt: Create an image of the interior of a modern art museum. In the center of the composition is a large abstract painting with bright colors and dynamic shapes that occupies an entire wall. Next to it stands a stainless steel sculpture that reflects light and creates interesting shadows on the floor. In the foreground, a visitor is seen admiring the painting, with an expression of awe on their face. Surrounding the main pieces are other artworks, including small statues and framed paintings. The lighting is soft and focused, highlighting the textures and details of the artworks. The color palette of the interior features light neutral tones, creating an atmosphere of calmness and inspiration.
Список использованных нейросетевых инструментов
1. Chatgpt.com — генерация названия бренда 2. Recraft.ai — поиск логотипа, создание носителей, помещения, генерация постеров 3. Leonardo.ai — генерация логотипа и пространства 4. AdobeColor — создание цветовой палитры 5. MyFonts — поиск шрифта 6. Ideogram.ai — поиск логотипа