Небо и земля миро
Концепция
Работа над проектом по разработке фирменного стиля для выставки Хуана Миро заключается в создании визуальной идентичности, которая отражает дух и художественные идеи мастера. Проект включает в себя разработку логотипа, рекламных материалов и оформления выставочного пространства.
Ссылка на проект-референс: https://portfolio.hse.ru/Project/126894#
логотип
билет
флаги
сувенирная продукция
выставочное пространство
Генерации
В качестве инструмента была выбрана нейросеть Leonardo AI, генерирующая изображения, а так же нейросеть CLIP Interrogator для написания промта на основе имеющихся материалов.
логотип
promt: a logo for the exhibition of Juan Miró with a dark blue star intersecting a red circle in the middle, Miró's signature in the handwriting of the artist Juan Miró
фирменные цвета
promt: a horizontal composition featuring four circles aligned in a row, each filled with a distinct, vibrant color: a bold fire engine red, a bright sunshine yellow, a deep, rich black, and a dark, navy blue. The circles should be of equal size and evenly spaced, with a slight gap between each. At the bottom of the image, in a simple, clean font, include the name of each color, written in a horizontal line, in the corresponding color: «Red» in red, «Yellow» in yellow, «Black» in black, and «Dark Blue» in dark blue.
визитки
promt: A collection of business cards and exhibition cards inspired by the vibrant style of Spanish surrealist artist Juan Miró, color palette dominated by bright red, sunshine yellow, dark blue, and black, with geometric shapes and abstract forms, the cards showcasing a mix of clean lines, and whimsical illustrations, with the artist’s signature biomorphic elements and curvilinear lines, set against a contrasting white background.
билет
promt: a vibrant ticket to the Juan Miró exhibition, dominated by bold red and yellow hues, set against a backdrop of deep dark blue and black, with clean lines and minimalist typography, evoking the surrealist artist’s signature style, his iconic biomorphic forms or abstract shapes, with the ticket’s surface texture, and the overall composition balanced and harmonious, drawing the viewer’s attention to the exhibition’s title and details.
плакаты
promt: a series of vibrant posters for Juan Miró's exhibition, integrating fragments of his iconic paintings, typography, and a color palette dominated by black, bright yellow, deep dark blue, and fiery red. The posters should evoke the surrealist master’s unique style, blending biomorphic forms, geometric shapes, and abstract elements. Incorporate Miró's signature typography, characterized by playful, curvilinear lines and bold strokes, to highlight the exhibition’s title and details. The composition should be dynamic, with visual tension and balance achieved through the juxtaposition of contrasting shapes, colors, and textures. subtle textures and embossing effects. The overall aesthetic should be modern, avant-garde.
веб-сайт
promt: a website design inspired by the surrealist Juan Miró, color palette dominated by fiery red, sunshine yellow, deep dark blue, and rich black hues, with whimsical shapes and biomorphic forms reminiscent of Miró's iconic artistic style, incorporating organic textures and flowing lines, the website’s layout and typography should reflect the artist’s aesthetic, with bold sans-serif fonts and irregular shapes, and incorporating Miró's famous motifs such as stars, moons, and abstract creatures.
первый этаж выставки
promt: warm orange walls adorned with arches and a colonnade that encircles the room, forming a central axis, where a series of slender columns rise to meet the ceiling, upon which the artist’s paintings are showcased, featuring abstract shapes, vibrant colors, Miró's, with the artist’s signature biomorphic forms and geometric patterns across the walls, amidst a warm, golden light that casts long, shadows, evoking the essence of Miró's artistic vision.
второй этаж выставки
promt: a vibrant art space inspired by Juan Miró's unique style, with undulating, curved blue walls, where an array of the artist’s, abstract paintings hang, each one bursting with primary colors, organic shapes, and expressive brushstrokes, set against a backdrop of warm, golden wood floors and, illuminated by an abundance of natural light.
магазин
promt: a vibrant and modern store interior set within the Juan Miró Museum, filled with an array of colorful Juan Miró-inspired merchandise, including ceramic vases, sculptures, and prints featuring his signature biomorphic shapes and bold lines, alongside Miró-postcards, notebooks, and tote bags, all arranged on sleek white shelves and display tables, with sculptures and art pieces throughout the space, and large windows allowing natural light to pour in, highlighting the playful and whimsical atmosphere of the store, with a few customers browsing the shelves, one with curly brown hair and bright yellow sunglasses, and another with a tattoo of a Miró-esque star on their left ankle, all set against a backdrop of creamy white walls adorned with framed Miró artworks and a large, bold, red and blue logo of the museum above the store’s entrance. hyper realistic people
мастерская для мастер-классов
promt: a vibrant art space inspired by Juan Miró's unique style, with undulating, curved blue walls that evoke a sense of dynamic energy, where an array of the artist’s bold, abstract paintings hang, each one bursting with primary colors, organic shapes, and expressive brushstrokes, sleek furnishings, with scattered easels, paint-splattered palettes, and half-finished canvases.
сувенирная продукция
promt: a vibrant and display of Juan Miro-inspired merchandise, featuring a variety of products such as t-shirts, mugs, posters, and tote bags, all adorned with his iconic surrealist artwork, characterized by bold lines, playful shapes, and a palette of bright blues, reds, yellows, and whites, showcasing a mix of products with different designs, some featuring single motifs, others with repeating patterns, and a few with bold text overlays, all against a clean white or light gray background, with precise details on fabric textures, subtle shading, and realistic folds and creases on the clothing items.
упаковка товара
promt: a package box for a product that shows the logo of the artist Juan Miró depict on it a blue star intersecting a red oval and the inscription of myrrh in white color with the artist’s signature a logo for the exhibition of Juan Miró with a dark blue star intersecting a red circle in the middle, Miró's signature in the handwriting of the artist Juan Miró
Leonardo.Ai — https://leonardo.ai CLIP Interrogator — https://huggingface.co/spaces/pharmapsychotic/CLIP-Interrogator
