ETHNORY
ETHNORY — бренд этнических украшений
Каждое украшение создаётся как синтез двух миров: восточной корейской утончённости и среднеазиатской узбекской символики.
Носить память. Сохранять культуру.
продукт из оригинального проекта
Украшения: кольца, цепочки, ожерелье
Пространство бренда: магазин
Типографический логотип ETHNORY
Плакаты
Носители
Инструменты и процесс использования AI
Инструменты, использованные в проекте:
• ChatGPT — для точной формулировки промтов, создания текстов, концепций, слоганов
• Rercraft AI — генерация изображений украшений (кольца, серьги, браслеты, кулоны, цепочки)
• SORA — визуализация пространства, сцен
• Gemini — генерация композитных визуалов, постеров, рекламных материалов
Последовательность работы
1. Сначала — генерация украшений с помощью Recraft AI
Затем — работа над логотипом / типографикой, также через Sora
От логотипа пошли постеры и носители бренда (упаковка, визитки и др.) Recraft AI
Во всех носителях / промтах указывались вариативные узоры (культурные мотивы), но логотип надпись «ETHNORY» оставалась неизменной
Ссылки на модели
• ChatGPT — продукт OpenAI — chatgpt.com
• SORA 2 — sora.chatgpt.com
• Gemini — gemini.google.com
•Recraft AI — recraft.ai
Промты для украшений
1. «close-up of handcrafted ethnic rings combining Korean and Uzbek motifs, gold and jade materials, delicate engravings, soft studio lighting, minimal beige background, AI-designed jewelry, luxury editorial style»
«pair of ethnic earrings inspired by hanbok folds and suzani embroidery, gold filigree and jade stones, modern minimal design, cultural fusion, professional product photo, fine jewelry»
«AI-generated pendant blending Korean symbolism and Uzbek ornament, gold base with jade inlay, intricate patterns inspired by traditional art, photographed on linen fabric, soft light, luxury look»
«luxury ethnic bracelet, fusion of Korean minimalism and Uzbek geometric patterns, gold chain with handcrafted details, macro photo, product on marble surface, editorial jewelry photography»
«delicate gold necklace inspired by Korean hanbok ribbons and Uzbek textile motifs, jade pendant centerpiece, cinematic product photography, beige background, minimal and elegant»
«AI-designed statement necklace, inspired by Korean court jewelry and Uzbek suzani patterns, gold, jade, and enamel materials, worn on model, editorial lighting, high-end fashion photo»
«modern reinterpretation of traditional Korean norigae and Uzbek wedding crown, gold and jade tiara, cultural symbolism, styled photo on soft silk fabric, cinematic tone»
«ethnic cuffs and bangles inspired by Central Asian metalwork and Korean minimal forms, gold and silver mix, engraved patterns, soft-focus lighting, museum display photography»
«flat lay of jewelry collection — rings, earrings, bracelets, pendants — designed with Korean and Uzbek cultural fusion, jade and gold color palette, photographed on linen background»
«macro shot of ethnic jewelry detail, AI-designed ornament merging Korean waves and Uzbek floral motifs, golden texture, high detail, shallow depth of field, professional macro photography»
Промты для промо-материалов
1. «portrait poster of a woman wearing ETHNORY jewelry, fusion of Korean and Uzbek culture, minimalist background, golden light, poetic tagline „Wearing Memory“, editorial fashion style»
«poster design featuring abstract AI-generated patterns inspired by Korean hanbok fabric and Uzbek suzani embroidery, muted beige tones, ETHNORY logo, elegant minimal typography»
«urban billboard mockup for ETHNORY jewelry brand, showing model with ethnic gold jewelry, tagline „Heritage in Every Curve“, clean luxury design, realistic outdoor lighting»
«square poster for Instagram advertising ETHNORY jewelry, minimalist layout, fusion of cultures visual motif, poetic tagline „Carry Your Roots“, warm neutral colors»
«AI-generated campaign image for ETHNORY, combining jewelry photography, ethnic patterns, and soft typography overlay, high-end editorial mood, symbolic and emotional»
Промты для айдентики
1. «AI-generated logo design for ETHNORY, geometric fusion of Korean and Uzbek motifs, gold lines on beige background, luxury minimalism, symbol of heritage and unity»
«typography exploration for ETHNORY brand, elegant serif and modern sans-serif mix, inspired by Korean calligraphy and Uzbek ornament rhythm, luxury branding mockup»
«luxury jewelry packaging for ETHNORY, matte beige box with gold embossed logo, jade ribbon, inspired by cultural minimalism, soft shadows, product photography flat lay»
«shopping bag mockup for ETHNORY jewelry, minimalist design, gold logo on natural linen texture, subtle ethnic pattern, high-end fashion photography»
«heritage story card for ETHNORY jewelry, elegant minimal layout, poetic text block, gold logo, cream background, photographed with jewelry box and silk ribbon»
6. «business card design for ETHNORY, gold foil print, jade accent color, minimalist typography, fusion of Korean and Uzbek aesthetics, placed on marble surface»
«branding book mockup for ETHNORY, open pages showing color palette, logo construction, and typographic styles, photographed on soft light beige background»
«certificate of authenticity for ETHNORY jewelry, printed on textured paper with gold elements, elegant typography, minimal layout, macro product photography»
«cotton t-shirt with ETHNORY logo embroidered in gold thread, minimalist cultural motif, styled fashion photo, warm neutral tone»
«canvas tote bag with ETHNORY symbol printed in jade green, clean design, photographed with jewelry box and packaging, modern and elegant aesthetic»
Промт для пространства
«Create a bright, minimalistic jewelry boutique interior for the brand „ETHNORY“. The space should feel pure, calm, and filled with soft daylight. Walls and floor are white with subtle warm tones, slightly textured plaster or smooth stone. Elegant glass showcases display ethnic jewelry pieces — gold and jade rings, earrings, pendants, and bracelets — arranged with precision and balance. The overall aesthetic blends modern Korean minimalism and Uzbek artisanal warmth: clean geometry, soft curves, cultural harmony. Include one staff member — a calm, well-dressed person standing behind a white counter, gently arranging jewelry or greeting a customer. In the background, on the main wall, the brand name „ETHNORY“ is displayed in elegant gold lettering, centered and softly illuminated. Lighting is natural and diffused, coming from large ceiling panels or side windows; shadows are soft, almost ethereal. Use materials such as glass, matte white stone, gold accents, and light wood to create a sense of air, purity, and quiet luxury. Add a few small decorative details inspired by Korean and Uzbek heritage — maybe a vase with flowers, a minimal textile texture, or subtle engraved patterns — but keep the composition very clean and balanced. The space should feel calm, spiritual, and inspiring — a sanctuary of craftsmanship and culture. Cinematic composition, symmetrical framing, ultra-realistic rendering, shallow depth of field, high-resolution detail. –ar 16:9 –v 6 –style raw –q 2 –chaos 20»
