степь глазами AI
СТЕПЬ — это компания, которая создаёт материю и сами изделия по методике оренбургского пухового платка, символа тепла и уюта, который веками переплетает традиции и современность. Основной миссией бренда является переосмысление культуры, на основе образов и ощущений.
Исходный проект
Ребрендинг от нейросети
В проекте использовались разные инструменты такие, как Ideoram, Krea, Hugging Face, Leonardo.ai (нейросети), Deepl (перевод и улучшение текста). В качестве основы я использовала элементы исходного проекта, после чего нейросеть переосмыслила Оренбургский пуховый платок, интегрировав его в японский аскетизм и минимализм. Основная задача, поставленная перед нейросетями, заключалась в объединении традиций степей и современности, что является одной из ключевых тенденций нашего времени.
Фирменный стиль
а minimalist and Swiss design poster with the text «Traditions of the Steppes». There is a large red circle in the background. The text is in a bold, red font. The overall design is clean and simple, with a focus on the text and the red circle, add information slogans revealing brand DNA
Изделие | переосмысление узоров платка
depict shawls in full unfolded form in a modern style, preserving traditions, use red and white woolen threads.
Упаковка
а minimalist rectangular packaging design for a down shawl with a predominantly white background, evoking the vast, barren landscapes of the steppes. The focal point is a bold, crimson circle with a precise, geometric shape, situated centrally on the packaging, surrounded by a series of thin, parallel red lines that converge at the circle’s center, creating a sense of movement and energy. The red accents are sparse, yet impactful, adding a touch of modernity and sophistication to the overall design. The typography is clean, sans-serif, and judiciously applied, providing essential information about the product in a subtle, unobtrusive manner.
Чтобы подчеркнуть айдентику и саму продукцию, была идея интегрировать красные шерстянные нити в саму упаковку.
depict with red woolen threads, patterns of red threads on bags of different shapes.
Постеры
create a poster with thin red lines to represent the patterns of the shawl.
сreate a vibrant and intricate poster featuring a stunning shawl as the central element, with delicate thin red lines woven throughout to represent the patterns and textures of the fabric. The shawl is draped elegantly, filling the majority of the frame, with the red lines dancing across its surface in a mesmerizing display of color and design. The background is a soft, creamy white, providing a subtle contrast to the bold, crimson lines. The overall aesthetic is one of cultural heritage and traditional craftsmanship, with the shawl taking center stage as a testament to the beauty of handmade textiles.
Образ бренда | реклама
create an image of a girl wearing a shawl with red stripes, walking through a field of shawls.
Мерч | дополнительная продукция бренда
render a warm and cozy scene featuring an arrangement of candles that embodies the brand identity of down shawls, characterized by intricate red thread patterns and natural wood accents. The candles, with a rustic, handcrafted appearance, have red threads woven into their bodies, forming a maze-like pattern that echoes the brand’s signature style. The wooden accents, possibly in the form of candle holders or surrounds, add a sense of earthiness and sophistication. The overall color palette is muted, with the warm glow of the candles casting a soft, golden light on the surrounding environment. The image should evoke feelings of comfort, warmth, and serenity, perfectly capturing the essence of the down shawl brand.
depict a modern art installation with a stretched down white shawl and leafless sticks with red threads and wattle, create a warm pleasant lighting and white background.
create white dishes by reference, using red parallel threads, red elements, red circle.
Уходовые средства за изделием
depict the care products for woolen clothing brand, using white and red elites, red stripes in Japanese asceticism style.
Книга | ДНК бренда
create a brand dnc book dedicated to prairies, using red wool threads and black and white photos, open spine, book sewn with red threads.
Пространство магазина
create a store space for a brand that creates down shawls with a modern twist, use white, wood, red threads.
Коллаборация
a photo of a display case filled with traditional Russian Orenburg shawls. There’s a white Orenburg down shawl placed on top of the other shawls. The background is a beige wall. There are red elements in the form of flowers and leaves. The plants have been replaced with wattle.
Инсталляция | оформление витрин
Также хотелось отметить, что была задумка превратить региональный бренд в произведение современного искусства, поэтому был сделан упор на самой подаче ощущений и эмоциональности.
depict a modern art installation with a stretched down white shawl and leafless sticks with red threads and wattle, create a warm pleasant lighting and white background.
Ссылки на инструменты
