Pyotr Fomchenkocurated byLidiya Chugunova
Original size 1237x1746
DIESEL CAPSULE
Diesel is an iconic and scandalous Italian brand.
At the core of its DNA is a mockery of American culture through unconventional advertising and hilarious campaigns.
The concept of this capsule is built around the Diesel Fall Winter 2022 show. The ideas of Glenn Martens on creating one’s own universe were taken as references and disguised in a typical brand manner — bright and mocking.
Original size 2480x1750
Original size 2480x1750
Original size 2480x1750
It was decided to take the ideas of Glenn Martens (creating your own universe) as the basis for this project and show them in a manner characteristic of the brand — original and biting.
Original size 2480x1750
Original size 2480x1750
Original size 2480x1750
Original size 2480x1750
Original size 2480x1750
Original size 2480x1750
Original size 2480x1750
Original size 2480x1750
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