
Исходный проект
Ссылка на проект на старом портфолио: https://portfolio.hse.ru/Project/218506
CHUDO UDO–вкусный, полезный рацион, подобранный индивидуально для каждого питомца– это то, что сделает вашу собаку по-настоящему счастливой.

проект со старого портфолио

проект со старого портфолио

проект со старого портфолио
проект со старого портфолио (лотки с едой сгенерированы с помощью нейросети Нейроплод https://nplod.ru/index.html)
Ребрендинг с использованием ИИ
Создано с помощью нейросети Ideogram (https://ideogram.ai/t/explore) и вычеслены коды цветов через Adobe Color (https://color.adobe.com/ru/create/image)
promt: come up with a color palette to create a corporate identity for a dog food brand
цветовая палитр нового фирменного стиля
Логотип
Создано с помощью нейросети Ideogram (https://ideogram.ai/t/explore) promt: Logo in minimalist style for a dog food brand, name chudo udo
Печатная продукция
Создано с помощью нейросети Leonardo Ai (https://app.leonardo.ai/auth/login)
promt: create a complete set of branding materials for the company «chudo udo», specializing in the sale of dog food. Materials should include paper, envelopes, business cards, pens, etc., all with the company logo. The logo shows the shape of a bone and below it says chudo udo Include design elements, bones and lines, place a small dog in the design, the whole design is in shades #F5E3D0, #BF9578, #883F32, #6A4C48


Плакаты
Серия плакатов была сгенерирована с помощью Ideogram (https://ideogram.ai/t/explore)
promt: vertical advertising poster for a dog goods store, the poster depicts a dog eating delicious food from a wooden bowl, it says chudo udo will give a miracle to your dog in shades #F5E3D0, #BF9578, #883F32, #6A4C48, graphic elements in the form of lines and bones, high image quality and realism
Добавлен основной логотип на постеры в программе adobe photoshop


Упаковка
Для генерации упаковок использовалась нейросеть Leonardo Ai (https://app.leonardo.ai/image-generation)
promt: A detailed illustration of a small dog food packaging featuring a warm and earthy color palette, with #F5E3D0 as the main color, accompanied by secondary colors #BF9578, #883F32, and #6A4C48, which evoke a sense of naturalness and comfort. The packaging is adorned with elegant, modern typography and subtle, earthy textures, conveying a sense of sophistication and quality. The design is clean and minimalistic, with ample negative space, allowing the viewer’s focus to fall on the product’s name and branding. The overall aesthetic is inviting, suggesting a high-end, premium product that caters to discerning pet owners.
Добавлен основной логотип на постеры в программе adobe photoshop




Витрина
Для генерации визуализации витрины использовалась нейросеть Leonardo Ai (https://app.leonardo.ai/image-generation)
promt: A warmly lit glass display case of a dog goods store with a rustic, earthy tone, featuring a predominant color scheme of #F5E3D0, a soft, creamy beige, and #BF9578, a rich, burnt orange, with the «chudo udo» logo prominently displayed in a elegant, cursive font with rounded edges and a subtle golden sheen, adjacent to an assortment of dog toys, treats, and accessories, arranged artfully on multiple tiers, with a few pup-friendly decorations, such as a wooden dog figurine and a woven basket, adding a touch of coziness and warmth to the overall atmosphere.
Добавлен основной логотип на постеры в программе adobe photoshop
Пространство
Для генерации пространства и торгового зала магазина использовалась нейросеть Leonardo Ai (https://app.leonardo.ai/image-generation)
promt: create a modern, stylish space for the sales area of a dog goods store, in light beige tones, there are a few plants in the interior; interior elements reflect the company’s style in shades #F5E3D0, #BF9578, #883F32, #6A4C48, an illuminated logo sign is placed above the payment area for purchases, the logo shows a bone, and underneath it says chudo udo, there are packages of food on the shelves


Используемые сервисы
1.Leonardo Ai (https://app.leonardo.ai/)
2.Ideogram (https://ideogram.ai/t/explore)
3.Adobe Color (https://color.adobe.com/ru/create/image)
4.Adobe Photoshop