We traveled to India!
During the trip, we explored extensively, met with students, exchanged experiences, and drew inspiration from the rich tradition of Indian typography.
The visual system is based on our typefaces combined with photographs processed using a duotone technique featuring the colors of the Indian flag.
The marks are divided into two types:
— Marks utilizing letters from our typefaces and logo elements
— Marks featuring photographs taken during trips, stylized according to our brand aesthetic.
The Second Brand Identity!
Following our trip, we developed two complete brand identities. The second was inspired by the masks of mythological creatures we saw at the National Crafts Museum & Hastkala Academy.
View the entire project:
Thanks for making the merchandise:
— Ephemera Design Studio
— Yaroslav Stakhira
— Olga Desyatnikova
Thanks for organizing the trip:
— Mita Kharshak
— Nike Myakinenkova
— Samira Akhmedova
