VIVARIUM v.2
Исходный проект
VIVARIUM (лат.) — Закрытое помещение для наблюдения и исследования животных и растений, старающееся воспроизвести их природную среду.
продукция исходного проекта
рекламная продукция
продукция исходного проекта
Домашние растения в технологически оснащенных горшках, не требующие тщательного ухода. Созданы для тех, кто хочет украсить современную квартиру живой зеленью, но не любит уделять растениям время. Девайс по поливу, увлажнению и регулировке температуры грунта делает все за вас.
Ребрендинг через ИИ
Визуальное решение продукта выполнено с ориентиром на минимализм и футуризм, присущий современному интерьеру. Горшки и фурнитура нарочито геометрические, угловатые, с минимумом кнопок и датчиков. Растения в линейке максимально неприхотливые — это суккуленты, кактусы, тилландсии, папоротники. Они идеально вписываются в квартиру и не утяжеляют ее вид излишней неаккуратностью и грязью. Природа осуществляет сугубо декоративную функцию, как того и желают люди.
(Инструмент — Leonardo AI. Промпт — Full indoor shot of three different plant pots and holders, isolated against a white background. The leftmost display features a black metal wall-mounted plant holder with a diamond pattern, designed to house several small plant pots. One pot on the holder, in a light gray/concrete color, is filled with a light green air plant. In the center, a small grayscale triangular-shaped plant pot, which appears white, holds a succulent plant. The plant is contained within a white square holder, and the pot rests on a gray tray. On the right side is a large, vibrant houseplant, most likely a Monstera Deliciosa, with large, lush, dark green leaves. The plant is in a white, slightly tapered planter that is positioned vertically/ The image is well-lit, and the focus is sharp on the plants and their holders, creating a clean and organized aesthetic.)
(Инструмент — Leonardo AI. Промпт — A photography of products on a white background. A variety of plant pots, shaped in futuristic and minimalistic style, made from silver metal. There is a triangular shaped pot with simple buttons and an aloe plant in it. This pot has a handle to put it on the wall. Another pot is a small cube-shaped levitatind pot on a metal station, with a succulent inside of a pot. There is also a big pot for a monstera fern plant, and there is also a small pot on a grid designed to be on the wall, with a tyllandsia plant in the pot. All plants are green, the pots are clean, minimalistic.)
(Инструмент — Leonardo AI. Промпт — Full shot of packaging for a skincare product or cosmetic. There are three main items: 1. A bottle of distilled water, with a label featuring a stylized graphic of light gray and white abstract water-like patterns. The bottle is clear glass with a metallic cap. 2. A box or packaging for an item, likely a serum or similar product. The box has a similar muted, light-gray-and-off-white background. 3. A smaller dropper bottle, also in clear glass with a dark gray dropper top. The label on this bottle has a repeating graphic, similar to the box, of light and dark gray/brown patterns. The overall visual style is minimalist, utilizing muted colors. The text and graphics on most of the packaging are simple and professional. The background is largely off-white, creating a clean and modern aesthetic. The labels are designed to look professional with a subtle aesthetic. The colors are #3e5938 for green, #6c8a94 for blue, #4a3812 for brown and #c2c2c2 for grey. Плашки с буквами и лого добавлены вручную через Adobe Photoshop.)
Айдентика
Цвета айдентики — зеленый, голубой, серый и землистый. Они нарочито приглушенные, минималистично отображающие землю, воду, растения и металл, в который заточена порабощенная природа. Шрифты — Mak и Hauora Sans.
(Инструмент — Ideogram. Промпт — The image is a corporate style for the brand «VIVARIUM» The background of the image is White. the image has three objects: brand name, used fonts and a palette. 1. The brand name is written with MAK font, all letters are black. 2. The fonts of the brand are Mak (written with Mak font) and Hauora Sans (written with Hauora Sans font). They are written under the brand name with smaller letters, black letters on the white background. 3. The lower part of the image is The brand’s color palette of green #3e5938, blue #6c8a94, brown #4a3812, and gray #c2c2c2. on each color field the respective color code is written.)
Афиши
В качестве афиш были созданы текстовые промпты афиш исходного проекта, и при помощи нейросети были созданы более интересные изображения.
(Инструменты — Leonardo AI, SeaArtAi. Промпты — 1. Full indoor shot of a room with a light beige/cream-colored brick wall. The wall is the central focus, and it features a regular brick pattern with subtle variations in tone and texture, creating a natural look. A plant, likely a type of air plant, is in a light gray/white, conical-shaped planter hanging on the wall on a handle. The planter is situated approximately in the middle of the wall, the pot is triangular, minimalistic and metallic. A modern, chimed, metallic-looking chandelier is on the top right of the image. The chandelier’s design includes several bulb-shaped or spherical elements with a metallic finish. The overall impression is of a modern, minimalist design with a focus on natural elements and clean lines. The lighting and composition highlight the wall and the architectural design elements. (текст и название добавлены в Adobe Photoshop)
2. A studio shot features the word «VIVARIUM» in a stylized, bold typeface. The letters are outlined in white, and the interiors are filled with textured, dark-green leaf imagery. Below the word «VIVARIUM» is a text in Russian, «Совершенно новый взгляд на домашние растения.» This translates to «A completely new look at houseplants.» A full-sized, digitally rendered, tropical-looking plant, likely a Monstera or similar type, is positioned in the right side of the frame. The plant exhibits deep, textured, and mottled green leaves with a rough or aged surface texture. The leaves have an irregular, almost slightly cracked and weathered appearance. The plant’s stems are slender black lines. The background is pure white, and the lighting is bright. The entire image is clean and highly stylized. (надписи отредактированы, итоговое название и слоган добавлены в Adobe Photoshop)
3. Description Below and slightly overlapping the word «VIVARIUM» is a triangular-shaped, light gray pot, or container, that appears to be holding a small, stringy plant. The plant’s tendrils or stems extend from the pot in various directions, adding a natural element to the design. Below the visual elements, in the lower portion of the image, is a text phrase which reads «Жизнь рядом.» in a smaller, italicized font. This is likely a caption or a tagline in the Cyrillic script, probably translating to «Life nearby» or something similar. (изображение отредактировано, итоговый текст и название добавлены в Adobe Photoshop))
Пространство
Для демонстрации реализованы несколько локаций: рабочий цех по выращиванию растений в теплице и улица с рекламными афишами-мокапами.
производственный цех продукции
(Инструмент — Stable Diffusion XL. Промпт — An industrial greenhouse photography, the furniture is white, and the workers wear the white uniform. the greenhouse is clean and well lit. Two workers inspect a succulent.)
(Инструмент — Free Flux AI. Промпт — mockup of (two vertical posters/vertical poster) in industrial place on a wall. the place is clean and well lit, it is a (metropolitan station/bus station). there are people walking around. the poster has no light reflections on it and is normally lightened. the place around seems clean and nice, the city is in light grey colors. there is some trees and grass in the city landscape. Афиши добавлены вручную на плейсхолдеры при помощью Adobe Photoshop).
Мерч
Для бренда реализована небольшая сувенирная продукция в виду футболок и шопперов с логотипами и элементами айдентики бренда.
(Инструмент — Free Flux AI. Промпты — 1. a mockup high quality photography for the T-shirt production, two T-shirts on a mossy background. There is a white T-shirt and a pale blue T-shirt of a color #6c8a94 2. a mockup high quality photography for the textile shopper production, two textile canvas shoppers on a mossy background. There is a white shopper and a green shopper of a color #3e5938
Логотипы и изображения добавлены на плейсхолдеры вручную через Adobe Photoshop).
В работе над ребрендингом через ИИ были использованы инструменты
Stable Diffusion XL (https://huggingface.co/spaces/google/sdxl), Leonardo AI (https://app.leonardo.ai), Ideogram (https://ideogram.ai/t/explore), SeaArt AI (https://www.seaart.ai/ru). FreeFlux AI (https://freeflux.ai/ai-image-generator)
Все промпты указаны под изображениями.
