MESHAp is a store specializing in trekking sneakers, offering versatile footwear for both active and cultural recreation.
The assortment is divided into three categories:
- MountTown—for mountain hikes and treks;
- WoodLand—for forest excursions;
- OceanCity—for marine journeys.
The store is located in Vladivostok, a location that combines all the aforementioned tourist destinations.
The graphic metaphor chosen was a mash-up—the blending of musical compositions to enhance the overall sound. By purchasing sneakers and embarking on a journey, the individual creates a unique narrative of their vacation—adding recordings from the places they visited to the audio track. The graphic elements reference digital spaces, specifically audio editors.
Original size 4917x2659
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