Сувенирная продукция для музея BY TOUCH c помощью генеративных нейросетей
В рамках этого проекта были наглядно продемонстрированы возможности искусственного интеллекта в области редизайна уже существующего брендинга. Для переосмысления был выбран мой проект фирменного стиля для музея тактильности «На ощупь», который трансформировался в брендинг сувенирной продукции.
Первоначальный брендинг
Инструменты
Ideogram — генерация изображений DeepL — переводчик для составления промпта CLIP Interrogator — помощник в составлении нужного промпта через загрузку изображения Adobe Color — выявление цветовой палитры FontJoy — подбор шрифтового сочетания
Айдентика
Для определения стиля я загрузила изображения старого логотипа на CLIP Interrogator и получился такой результат, который я использовала в промптах: «a close up of a logo on a black background, space molly, rollingstone magazine, in style of brutalism, grotesk font, death is swallowed up in victory, owo, an optical illusion, to hell with you, loosely cropped, brutal design, tally hall, skateboarding, excellent use of negative space, calarts».
После все изображения были сгенерированы с помощью Ideogram. В процессе работы также пригодился переводчик DeepL. Для выявления цветовой палитры из нового логотипа использовался Adobe Color. Шрифтовая пара составлена при помощи FontJoy.
Логотип
/imagine prompt: A brutalist style logo with a minimalist font. The text «BY TOUCH» is written in a grotesk font and has a rough texture. The logo has a black background. The text «death swallowed up in victory» is written in a smaller font and is placed below the main text. The logo has an optical illusion of a hand with the middle finger raised. The hand is made of the negative space between the letters. The text «owo» and «the hell with you» are written in a smaller font and are placed below the main text. The logo is loosely cropped.
Цветовая палитра
Шрифтовое решение
Документация
/imagine prompt: A layout of a Museum of Tactility BY TOUCH branded printed products. There is a straw, an envelope, and a business card. The Museum of Tactility BY TOUCH logo is in a brutalist style and a grotesque font. The background is a rough texture. The overall design is in black and beige.
Продукт и упаковка
/imagine prompt: A photo of a table filled with packaging for souvenirs from the Museum of Tactility «By Touch». Each souvenir is wrapped in a unique material: stone, smooth, and wood. There are also tags attached to each souvenir with information about the material and the tactile experience they offer. The background is a wall with a textured surface.
/imagine prompt: A 3D render of three souvenir packs in a cube format with a translucent part. The packs are made of different materials: stone, smooth, and wood. They are designed for the museum of tactility «By Touch».
/imagine prompt: A photo of two packs of souvenirs for the museum of tactility «By Touch». Each pack contains a variety of tactile objects made of different materials, such as stone and wood. The objects are arranged in a vertical, elongated shape. The packs are placed on a wooden surface.
/imagine prompt: A realistic image of a vertical booklet on a black monochrome background. The booklet reads «Exhibition: Experience the world by touch: from velvet to stone». It also depicts the logo of the By Touch Museum of Tactility. The image has a stylistics lithograph, slate board, black and beige color, brutalism style, and a grotesque font. The background is rough and textured.
Постеры
/imagine prompt: A brand poster for the BY TOUCH Museum of Tactility. The image of a wooden sculpture that seems to come to life under your fingers. The background is in muted colors to emphasize tactile sensations and focus attention on the main object. This exhibit develops musical hearing and creative abilities. lithography, slate, black and beige color, brutalism style, grotesque font, rough texture. in the lower right corner of the poster «Moscow, Tikhaya Street, 12» «from 10:00 to 20:00 daily» in small print.
/imagine prompt: A brand poster for the BY TOUCH Museum of Tactility. The image of a metal sculpture that seems to come to life under your fingers. The background is in muted colors to emphasize tactile sensations and focus attention on the main object. This exhibit develops musical hearing and creative abilities. lithography, slate, black and beige color, brutalism style, grotesque font, rough texture. In the lower right corner of the poster, «Moscow, Tikhaya Street, 12» and «from 10:00 to 20:00 daily» are written in small print.
/imagine prompt: A brand promotional poster for the BY TOUCH Museum of Tactility. The image of a stone sculpture that seems to come to life under your fingers. The background is in muted colors to emphasize tactile sensations and focus attention on the main object. This exhibit develops musical hearing and creative abilities. The text «Moscow, Tikhaya Street, 12» is in the lower right corner of the poster, along with the hours of operation «from 10:00 to 20:00 daily». The poster is in lithography, slate, black and beige color, and has a brutalism style with a rough texture.
/imagine prompt: A minimalist advertising poster for the By Touch Museum of Tactility. The poster has a rough texture and is printed in black and beige on a slate board. The design is in the brutalism style with a grotesque font. The poster is placed on a bus stop. The bus stop has a roof, a bench, and an information board. There is a sidewalk and a roadway with cars nearby. The setting is in a city with tall buildings and other infrastructure elements in the background. The lighting is from the night.
Дополнительные носители
/imagine prompt: A realistic image of a black t-shirt with a monochrome background. The t-shirt has the slogan «Touch the art!» in a grotesque font. The logo of the By Touch Museum of Tactility is also printed on the t-shirt. The overall image has a brutalism style and a rough texture.
/imagine prompt: A lithograph-style mockup of a stylish, high-quality tote bag. The bag is white with the text «by touch» in a brutalist style, with a grotesque font. The text is placed over a slate board background. The overall design has a rough texture.
Пространство
/imagine prompt: A realistic photo of the entrance to the Museum of Tactility «by touch». The walls are rough embossed and made of slate board. There are glass double doors. Above the door is the inscription «BY TOUCH Museum of Tactility» in a lithograph style with a grotesque font. The overall ambiance is dimmed light.
/imagine prompt: A realistic photo of a museum with the theme «by touch». The museum has a corridor with different installations with various surfaces: smooth, rough, soft, and hard. Visitors can explore these installations, experiencing different textures and shapes. The lighting is subdued.
/imagine prompt: A realistic photograph of a gift store in the museum of tactility «by touch». The store has racks and tables with different souvenir items. There are statuettes with various textures, books with relief illustrations, and clothes with tactile elements. The lighting is dim. The overall atmosphere is brutalist and has a rough texture.
