Бренд б/у деталей для роботов РАЗБОРКА глазами AI
Данная работа показывает то, как искусственный интеллект может преобразовать уже существующий дизайн-проект. За основу я взяла проект 1 модуля 1 курса, посвященный бренду Разборка, продающему б/у детали для роботов. В ходе реализации проекта я использовала Ideogram AI, Recraft AI, Leonardo AI, My fonts, Adobe Color
Исходный проект
Метафорой исходного проекта была сборка деталей в одно целое и повторное использование вещей, поэтому при создании фирменного стиля я вдохновлялась работами конструктивистов.
Ребрендинг глазами AI
В новом проекте я использовала стилистику предидущего как опору, добавляя элементы конструктивизма в промпты для получения желаемого результата. Я также сменила язык названия на английский для лучшей работы искусственного интеллекта с текстом. Создание проекта я начала с генерации логотипа в Ideogram AI, с помощью сервиса My Fonts я распознала, какие в них использованы шрифты, а с помощью Adobe Color — цвета.
Логотип
Prompt: create a logo for RAZBORKA robot brand, as it was made by constructivists, red logo on the solid white background (Ideogram AI)
Шрифты
Цвета
Prompt: generate a mockup of printed materials (paper, envelope, business cards) on a white background for the RAZBORKA robot brand in constructivism style using red white and black colors (Recraft AI)
Постеры
Я решила сгенерировать серию из 3 постеров, на каждом из которых изображена определенная деталь робота: рука, нога, тело
Prompt: 1. create a realistic mockup of the poster for RAZBORKA robot brand, as it was made by constructivists, the brand sells separate details for robots, on the poster you can see a mechanical robotic leg and abstract shapes, use red white and black colors 2. create a realistic mockup of the poster for RAZBORKA robot brand, as it was made by constructivists, the brand sells separate details for robots, on the poster you can see a mechanical robotic foot and abstract shapes, use red white and black colors 3. create a realistic mockup of the poster for RAZBORKA robot brand, as it was made by constructivists, the brand sells separate details for robots, on the poster you can see a mechanical robotic body and abstract shapes, use red white and black colors
(Recraft AI)
Также я решила посмотреть как постеры могли бы выглядеть в городской среде
Prompt: create a realistic mockup of the poster for RAZBORKA robot brand, as it was made by constructivists, the brand sells separate details for robots, on the poster you can see a mechanical robotic arm and abstract geometric shapes, use red white and black colors, the poster is located in the urban environment on billboard among old factories (Recraft AI)
Упаковка и продукт
Prompt: 1. create a realistic mockup of box package for the details of robots for RAZBORKA robot brand as it was made by constructivists, use red white and black colors, you can see the robotic arm inside the box through the transparent cellophane 2. create a realistic mockup of box package for the details of robots for RAZBORKA robot brand as it was made by constructivists, use red white and black colors, next to the box lies a mechanical robot hand 3. create a realistic mockup of box package for the details of robots for RAZBORKA robot brand as it was made by constructivists, use red white and black colors
(Recraft AI)
Пространство
В качестве пространства я сгенерировала здание магазина снаружи и изнутри. Я решила, что оно должно быть сделано из контейнеров для грузоперевозок, как метафора вторичного использования вещей.
Здание магазина
Prompt: the high building of the Costructivism-inspired RAZBORKA robot brand, the building is made of shipping containers and the building is located in the slums among old factories, the building has windows and a door, use red white and black colors (Recraft AI)
Интерьер
Prompt: generate a environment photo of an interior design for the shop of the Costructivism-inspired RAZBORKA robot brand, inside the shop there are separate details of robots, such as mechanical hands, legs and heads, the walls of the interior are the shipping container walls, use red white and black colors (Leonardo AI)
Носители
Prompt: generate a photo of a mechanical robot arm that holds totebag of the Costructivism-inspired RAZBORKA robot brand using red white and black colors (Recraft AI)
Prompt: generate a mockup of shopper bag on a white background for the Costructivism-inspired RAZBORKA robot brand using red white and black colors (Recraft AI)
Prompt: generate a mockup of shipping container on a white background for the Costructivism-inspired RAZBORKA robot brand using red white and black colors (Recraft AI)
Prompt: generate a realistic mockup of variety of fancy stickers for the Constructivism-inspired RAZBORKA robot brand on the solid black background, use red white and black colors, on the stickers you can see different separate details of robots, such as mechanical arms, legs, bodies, heads, gears and abstract geometric shapes (Recraft AI)
Prompt: create a realistic mockup on the solid black background of the RAZBORKA brand’s social media page on a phone screen. The RAZBORKA brand sells separate details of robots. The brand’s social media page is black red and white. In the social media posts we see costructivism-inspired abstract shapes. Sometimes, the brand’s page features photos of the separate robot details, such as mechanical arms, legs and hands. (Recraft AI)
