BeeJoy
Концепция
Данный проект направлен на демонстрацию того, как искусственный интеллект (ИИ) может трансформировать традиционные методы дизайнерского подхода в образовательной сфере. Моя цель — продемонстрировать, как ИИ может стать надежным союзником в создании эффектных визуальных решений, способствующих развитию и популяризации учебного бренда. Проект позволит подчеркнуть, что объединение традиционного дизайна и современных технологий открывает новые горизонты для образовательных учреждений, делая их более заметными и привлекательными для студентов и широкой общественности. В приведённом случае был проведён ребрендинг бренда «БЗЗЗ», занимающегося производством и продажей медовых алтайских снеков.
Важно упомянуть, что при помощи @Jarvis_IT_Assistant_bot был создан новый нейминг «BeeJoy» для более лаконичного и удачного написания на английском языке.
Исходный проект
https://portfolio.hse.ru/Project/226841 — старое портфолио https://hsedesign.ru/project/9d41e0cd48c2416d944907d86c6ced90 — новое портфолио
Обновление бренда глазами ИИ
Логотип
Создано при помощи: https://app.leonardo.ai/
Промт: come up with a naming and create a logo for a brand of honey Altai snacks called «BeeJoy» on a white background, bright, detailed, you can use a character or an ornament
Главным образом в дизайне бренда стала пчела.
Последний логотип нацелен на детскую аудиторию, а два первых более строгие и серьёзные, поэтому ближе взрослым.
Шрифты
Шрифты подобраны https://www.whatfontis.com/
1. Citronela Bold otf (700) font 2. Nietos Medium font 3. Remind Me of You font
Цветовая гамма
Гамма сформирована https://color.adobe.com/ru/create/color-wheel
Документация
Создано при помощи: https://app.leonardo.ai/
Промт: create printed documentation: a contract, an envelope, business cards on a white background for the Bee Joy brand, which manufactures Altai honey snacks, while using a black and white scale, muted, Citronela font, draw a small bee above the logo, the font is handwritten, but simple
Гротеск делает типографику более простой для понимания, но и деловой.
Плакаты
Создано при помощи: 1) https://app.leonardo.ai/ 2) https://ideogram.ai/t/explore
Промт 1: create posters on the central street of the city for the «Bee Joy» brand, which produces Altai honey snacks, using Citronela font, draw a small bee above the logo, the font is handwritten, there are many details on the poster, there are streaks of honey, there is a cute 3d bee character who smiles, there are snacks made of honey and muesli, everything is colorful in orange, yellow and red colors
Промт 2: create posters on the central street of the city for the Bee Joy brand, which produces Altai honey snacks, using Citronela font, draw a small bee above the logo, the font is handwritten, but simple, there are many details on the poster, there are streaks of honey, there is a bee character who smiles, there are snacks made of honey and muesli, everything is colorful in orange, yellow and red colors
Промт 3: create posters in a cafe and a person who stands backwards and looks at the poster or stands and poses for us in a photo, smiling at the posters, the name of the brand producing Altai honey snacks «Bee Joy» is written on the posters themselves, a beautiful cute 3D bee is painted on the poster, and there is a lot of honey and snacks made of honey, muesli, nuts
Промт 4: create posters in a cafe and a person who stands backwards and looks at the poster or stands and poses for us in a photo, smiling, on the posters, the name of the brand producing Altai honey snacks «Bee Joy» is written on the posters, a lot of honey and honey snacks, muesli, nuts, handwritten font is painted on the poster
Упаковка
Создано при помощи: https://app.leonardo.ai/
Промт 1: we create boxes for hexagonal honey snacks for the Bee Joy brand, which produces Altai honey snacks, a smiling bee and a handwritten Bee Joy inscription are painted on the packaging, the packaging is yellow and orange, there is a beautiful hexagonal honey jar next to it, nuts in honey, flowers
Промт 2: we create boxes for hexagonal honey snacks for the Bee Joy brand, which produces Altai honey snacks, a lot of details, there is honey, there is a cute 3d bee character who smiles, there is a jar of honey, there are animals with honey and snacks, nuts and muesli, everything is colorfully decorated in orange, yellow and red tones
Мерч
Создано при помощи: https://ideogram.ai/t/explore
Промт 1: we are creating a set of stickers for the Bee Joy brand, which produces Altai honey snacks, stickers in a notebook, a cute smiling bee is drawn, a bear is drawn, a barrel of honey is drawn, flowers are drawn, honey is drawn, nuts and muesli are drawn, many details, stickers with watercolor images, the font on the stickers is handwritten
Промт 1.2: create stickers for the BeeJoy brand that produce honey snacks, they depict bees, there is a bear with honey, there is a painted barrel, all stickers are pasted either on a laptop, or on a diary, or on a closet door or mirror
Создано при помощи: https://app.leonardo.ai/
Промт 2: create a truck for the Bee Joy brand with a handwritten logo that produces Altai honey snacks, where bees and flowers with honey are painted
Создано при помощи: https://app.leonardo.ai/
Промт 3: create a phone case for the Bee Joy brand, which produces Altai honey snacks with a handwritten Bee Joy with flowers and painted spots of honey, the phone is in your hand
Создано при помощи: https://app.leonardo.ai/
Промт 4: we are creating a backpack on a woman’s shoulder for the Bee Joy brand, which produces Altai honey snacks, a smiling bee is painted on the backpack and the handwritten inscription Bee Joy, a woman poses in a beautiful yellow hoodie with flowers, she stands in an apiary
Создано при помощи: https://app.leonardo.ai/
Промт 5: we are creating a shopper on a woman’s shoulder for the Bee Joy brand, which produces Altai honey snacks, a smiling bee is painted on the shopper and the handwritten inscription Bee Joy, a woman poses in a beautiful yellow hoodie with flowers, she stands in an apiary
Создано при помощи: https://app.leonardo.ai/
Промт 5: we are creating a yellow hoodie for a woman for the Bee Joy brand, which produces Altai honey snacks, a smiling bear with honey and a handwritten inscription Bee Joy are painted on the hoodie, a woman poses in a field with flowers near pasika
Рабочее пространство
Создано при помощи: https://app.leonardo.ai/
Промт 1: create a bright yellow office building outside for the Bee Joy brand, which produces Altai honey snacks, where there are many windows
Вариант офиса для Санкт-Петербурга или другого города с интересной архитектурой в центе
Более простой вариант офиса для менее дорого района, удалённого от центра
Создано при помощи: https://app.leonardo.ai/
Промт 2: create a bright yellow creative office inside for the Bee Joy brand with a handwritten logo that produces Altai honey snacks on the walls delicate wall paintings of bees and flowers, where there are many workplaces with computers
Промт 3: create a bright yellow creative office inside for the Bee Joy brand with a handwritten logo that produces Altai honey snacks on the walls delicate wall paintings of bees and flowers
Вариант кабинета
Создано при помощи: https://app.leonardo.ai/
Промт 2: create an apiary for the Bee Joy brand, which produces Altai honey snacks, with small bees
Наша пасека
