Бренд африканского текстиля
Основной проект
Проект: https://portfolio.hse.ru/Project/187787
NEAT — бренд домашнего текстиля, который представляет собой уникальную комбинацию традиционных техник ручного ткачества и элементов дизайна, созданных в рамках культурного наследия Африки. В основе старого фирменного стиля лежат силуэты солнечных лучей и нитей на ручном станке, что ассоциируется с теплом континента и качеством производимых товаров.
Основные товары и месседж
При помощи использования искусственного интеллекта хотелось бы попробовать сделать ребрендинг в более современной стилистике, больше приближенному к многообразию африканских паттернов и абстракции.
Айдентика
promt: a woman sits on top of an African-patterned blanket in the middle, surrounded by grassland and mountains. she is knitting with straw, shot from behind in a cinematic style
вариации описания референсов: 1. logo design features a minimalist sun — a simple rising crowned with several triangular rays. Below, the word «neat» is typeset in a sans-serif modern font. 2. logo design consists of a terracotta-colored graphic — a stylized sun with radiating points — positioned above the lowercase word «neat» in a straightforward sans-serif typeface.
promt: logo «neat» in sans-serif font with a star-like sunrise emblem as african symbol
генерация палитры с помощью Adobe Color
promt: kuba cloth textile close-up in orange, brown and white colors
promt: pavement sign mockup in warm tone for african modern textile studio workshop with tree material and white board.
promt: craft boxes close up in straight angle for materials and textiles for african workshop studio that made from craft with blank tags on them. atmosphere is peaceful in warm colors and ambient light.
promt: the image showcases three long product tags for a fabric brand called «neat». The tags are designed with a african and draw-like abstract shape elements aesthetic. each tag has a shape top with a small hole reinforced with a tree eyelet, through which a thin orange string is looped on light grey background.
Товары
декоративные подушки
promt: the image shows a close-up of a pillow of african home textiles brand. Pillow has light orange, brown, grey and white shapes sewings, but not too colorful. Shapes are formed as rectangles that display a minimalism stylized african embroidery landscapes scenes of draw-like sun. They are made of woven material with a visible linen texture.
декоративные ковры
promt: cozy decorative carpet in a house. design carpet is based on african sew technologies and have linen material texture. they are made of abstract circles and rectangles shapes as suns in orange, grey and brown color theme
Декоративные пледы и платки
promt: woman stands and holds a big blanket that made from Kuba cloth, but stands behind this blanket. image is in photo presentation style for media
Студия
promt: modern studio for textile brand founded on african art of making textile with warm tone and ambient light
promt: interior design straight angle of modern studio/workshop for textile brand founded on african art of making textile with bright ambient light and peaceful atmoshere
promt: white linen apron on a woman master for african textiles workshop studio. background is blured and image has ambient light in warm color theme
promt: close-up of a table of modern studio for textile brand founded on african art of making textile. bright ambient light
promt: close-up of shelves of studio for textile brand founded on african art of making textile with bright ambient light, not too dark, with peaceful atmoshere
promt: close-ups of embroidery looms of a studio for textile brand founded on african art of making textile with sunny bright ambient light with peaceful atmosphere and warm tone.
Используемые инструменты: 1. GPTChat: описания референсов для создания логотипа (в описаниях референсов были использованы описания окружения, связанные со светом, цветами и общего настроения, поэтому я так же старалась в последующих написаниях промта учитывать этот аспект).
2. Piclumen: основная визуализация товаров и пространства (в написании промтов сохранялась информация о материалах и возможных паттернов, абстракции стиля, например, использование рафии или тектиля Kuba). 3. Recraft: мокапы. 4. Графические редакторы Illustrator + Photoshop: трассировка и работа с логотипами и мокапами.
promt: kuba cloth textile close-up in orange, brown and white colors
