Rebranding of the Belyaevskaya Flour

Wheat for the Belyaevskaya flour is grown in the Altai mountains, in the golden fields. This concept reflects the brand’s values, origin, and environmental friendliness. The brief included changing the paper packaging to avoid spilling. Flour is often stored in plastic bags, while the rebranding of the Belyaevskaya flour offers an eco-friendly alternative: a sheaf. A wheat sheaf is a convenient and safe solution for wheat, as well as a symbol of fertility and traditions.