D&AD | brief «Do the Green Thing» | (CLOT)

Our challenge was to raise awareness of the polluting effects of the fashion industry and change people’s fashion habits. Our solution — (CLOT). A project that exists both, in online and offline world: it is an art installation in the fashion week states that creates public discourse and an easy guide on instagram that educates on the ways of decreasing your ecological footprint. The are-object consists of pressed cubes of non-recyclable clothes and is placed to block the road. After the action, the cubes are used as construction material for the fashion week decorations.