
Упаковка для Chess Club Moscow
Работа представляет собой переосмысление дизайна существующего проекта с помощью искусственного интеллекта. В качестве исходника был взят проект «Chess Club Moscow». Это шахматный бар, где можно пить и играть в шахматы. Проект стремиться сделать шахматы модным видом спорта.
Исходный проект: https://portfolio.hse.ru/Project/154217



Работа с AI
Для разработки проекта были использованы Leonardo Ai и ChatGPT. В отличие от исходного дизайна, где происходила работа с портретами известных шахматистов, при работе с генеративным инструментом внимание уделялось доске и фигурам.
Новые объекты


A beer can with a smooth metallic finish on a white background. The label has a bright background in shades of red and yellow, reminiscent of a chessboard. In the center is a stylized chess knight in bold, black and white colors, representing the classic chess piece. Above the knight is the name of the beer «Checkmate Lager» written in a playful, bold font. Around the knight are colorful chess pieces such as pawns and rooks in a dynamic arrangement that creates a sense of movement, as if they are involved in a lively game. To add an extra touch, there may be small icons of chess clocks and scoring sheets around the edges of the label, highlighting the strategic nature of the game. The overall design is eye-catching and conveys the spirit of chess in a fun and accessible way.
Пространство
Create a stylish bar interior inspired by beer can design. The bar features bold red walls, a sleek black bar counter, and matching black bar stools. Shelves along the walls are filled with numerous beer cans designed with a red and yellow checkered pattern and a stylized chess knight. The lighting is modern and inviting, emphasizing the vibrant colors and the chess-themed decor. The overall atmosphere is energetic, contemporary, and appealing to chess enthusiasts and casual visitors alike.
An elegant chess-themed bar with a cozy and comfortable atmosphere, perfect for drinking beer and cocktails and playing chess. The decor should combine red and yellow colors and modern elements with chess motifs to seem trendy and attractive. Red armchairs in a muted atmosphere in front of tables with chess boards stand around a bar counter illuminated by directional lighting.
Логотип и визитка
Logo: Design a minimalist logo for «Chess Club Moscow» using expressive typography in black, referencing fashionable chess. Create a separate business card with the addition of yellow and red colors.
Постеры
Posters and announcements: Create stylish chess-themed posters for tournament announcements and interior decor, incorporating elements of the bar’s corporate style in yellow, red, black, and white colors
Футболка
A stylish young man stands in a cozy bar with a chess-themed atmosphere, wearing a black T-shirt with a vibrant design in yellow and red colors, featuring a chess knight and the text 'Chess Club Moscow.' The background is decorated with chessboards, soft red couches, and warm lighting, creating the ambiance of an intellectual club
T-shirt and cap with chess elements and chess pieces in yellow and red
Бирдекель
Coaster design: Develop a red and yellow branded coaster for a beer glass in accordance with the corporate style with the Chess Club Moscow logo, emphasizing the chess theme and modern style.The whole concept should emphasize that chess is fashionable, cool, and modern, attractive to a modern audience, while remaining accessible and elegant.
Используемые нейросети: 1. https://leonardo.ai/ 2. https://chatgpt.com/