wraithen
prah — бренд ювелирных украшений из праха, его цель зафиксировать посмертную ценность человека в материальной, «бессмертной» форме
Начиная работу с нейросетями, первое, что я сделала — поменяла нейминг
Мой запрос в Chat GPT:
«i need naming, which has contradictory nature, philosophical resonance, rhytmic flow, eloquent simplicity and which would depict the nature of my brand, goal of which is to preserve memory about other people and make them value their life through understanding that after their death they wouldn’t dissapear, they would be relics of modern world
but what is more important, it should capture the main survey of brand — it creates jewerly from ashes of people, therefore you should outline the material nature (avoid anything that can lead to undesired assosiations, like remnants, relic etc). naming should be eerie and from small letter
avoid using general words like ember, echo, loom etc, which are over-used»
Я выбрала wraithe, так как у этого слова нет негативной коннотации, и оно означает призрачное видение
После того, как я попросила добавить сущность «ювелирного бренда», GPT дополнил нейминг окончанием -en, и получился итоговый вариант: wraithen
Логотип я генерила в Midjourney, приложив референсы и задав такой промпт:
«logo design for brand 'wraithen', brand making jewerly from ashes, blurred condensed letters, etching and graffiti effect»
Дальше я начала генерить в Midjourney украшения и фотостиль для бренда
Промпт для левой фотографии:
«a necklace, made of silver and gold fusion of materials with soft curves, as material itself constantly shigting, ash particles should be integrated into the design, gently balanced between two hands. Under the necklace, soft sans-serif typography reads: „In the Absence, We Find Presence“. The text is semi-transparent, drifting slightly out of focus around the edges, as if it’s blending with the light and shadow of the hands».
Промпт для правой фотографии:
«abstract necklace with threaded form, made of eerie fusion of silver and ash, on white solid background, product shot, neutral colours, dropping soft shadow behind»
Идеи для плакатов придумывал Chat GPT Первая серия — демонстрация продукции
Промпт для первой серии:
«typography helvetica poster with slogan „HOLD THE MEMORIES“, on white background, with overlays of bluer and murkier, featuring {ring, earring, necklace} of abstact form, shimmering shades of ashes that spill out of the poster’s facets, dedicated to a jewellery brand that makes jewellery from ashes»
Во втором постере была прикреплена дополнительна картинка для референса с сережкой в ухе, чтобы добавить в серию больше разнообразия
Вторая серия — превращение человека в драгоценность
Промпт для левого плаката:
«helvetica poster with slogan „faited, but not dissapeared“, on white background, With overlays of bluer and murkier, featuring woman’s head gradually fading towards the bottom, with necklace rested on the transparent neck, closeup view of jewerly»
Промпт для правого плаката:
«helvetica poster with slogan „faited, but not dissapeared“, on white background, relaxed wrist on top of the poster pointing downwards and gradually fades, becomes transparent, a few centimetres from the index finger spread out (almost barely visible) is a ring of abstract form»
После итерации с плакатами я определила цвета бренда в AdobeColor, и нашла похожий шрифт на MyFonts
Пространство также сгенерировано в Midjourney, а анимировано в RunWay
Промпт для Midjourney:
«A jewellery brand showcase, in light colours, much is made of glass and filled with light smoke, small smudges on surfaces»
Промпт для RunWay:
«slight camera movement towards the vitrine, flow of ashes particles flying around»
вариации верхнего промпта
Промпт для последнего зала:
«Boxes signed ‘PENDANT OF HONOUR’ on the lift, white, silhoettes of people holding them, for a brand of jewellery made from ashes»
Носители полностью сгенерированы в Midjourney, я только накладывала на них ранее созданный логотип в Photoshop
Промпт для левой коробки:
«A box signed ‘PENDANT OF NON-EXISTENT’ on the lift, white, with noise texture spreaded on top of it for a brand of jewellery made from ashes»
Промпт для правых и нижних коробок:
«Boxes on top of each other signed ‘RING OF RECOGNITION’, white, for a brand of jewellery made from ashes, with muddy stains on it, transparent subsurface effect»
Промпт для фотокарточек:
«An abstract zine-catalogue layout in which prints of jewellery made from ashes, helvetica and layering appear on random pages, the pages are stapled in one place only and unfold in different directions, creating an effect of depth, layering, photo highlights, printing, small particles, dreamcore vibe»
Промпт для каталога:
«unfolded brochure with photos of jewerly randomly appearing on pages, with helvetica text layed over it, dedicated to brand creating jewerly from ashes»
Промпт для брошюры:
«tracing paper cover with ‘FOR MEMORY’S SAKE’ typography of a soft muddy material with a barely pressed inside print of an abstract jewel made of ashes»
Промпт для колец:
«abstract ring design of strange, unique fusion of tranparensy and silver, with ash particles integrated in it, on a light-coloured background with a soft gradient and overlapping shadows»
