RE-VISION — a brand of image frames made from recycled plastic. Eco-friendly and vibrant, it encourages conscious consumption without sacrificing the desire to be on trend.
The project naming was changed; the new name was generated using ChatGPT. prompt: come up with a few name options for a brand of eyeglass frame made of recycled plastic.
REFRAME — a brand of image frames. Made from 100% recycled plastic, these frames combine a futuristic style with care for the planet.
The new logo was generated in Midjourney. Optimal references with varying levels of stylization were chosen, and a prompt was generated using ChatGPT: logo for a futuristic brand of recycled eyeglass frames, it says ‘REFRAME’ in the logo, flat, minimalistic design.
The mood and colors are inspired by the original color scheme of the initial project, but were finalized in Adobe Color after the first identity generations.
Suitable fonts were found via MyFonts after the posters were generated.
Numerous references were then gathered for each visual element to approximate the brand’s mood. Following this, the image generation process began, using the formula «prompt + image sample» with a 650 stylization in raw mode. The foundation for obtaining the desired images was selecting the optimal combination of references to achieve the most fitting result.
prompt: a futuristic-style glasses case, the case is monochrome glossy, made of smooth thick lilac-hued leather, featuring a metallic button, half-extended from a black rectangular box
prompt: high-resolution photograph of a sleek, modern box with a metallic silver finish, featuring an abstract embossed design resembling flowing organic shapes, similar to tree branches or veins
prompt: high-resolution close-up of a piece of smooth, iridescent satin fabric with flowing folds and a soft, luminous glow. The fabric is white with subtle rainbow-like reflections across its surface
prompt: close up photo of a paper bag for a modern eyeglass store, package standing on a metal table, «REFRAME» written in the center of the package, Gil Sans font, even lighting, creating a sense of modernity and cleanliness, high resolution, frame in motion, a lot of detail, high-fashion style with a modern and edgy vibe, vhs, grain, object photo, glow.
prompt [1]: braided eyeglasses holder strap attached to the temples, emphasis on the laces, Oakley brand advertising photo, even lighting, creating a sense of modernity and cleanliness, high resolution, frame in motion, a lot of details, high-fashion style with a modern and edgy vibe, vhs, grain, object photo, glow.
prompt [2]: high-resolution 3D render of a modern, abstract metallic carbine with an organic, irregular shape, a rough, textured silver finish, attached to a simple metal hoop or bail for hanging, background is clean and minimal, industrial aesthetic and smooth, reflective surfaces.
prompt: object photo of a gift card for a modern eyewear store, card resting on a metal table, card reads «REFRAME CARD», Gill Sans font, even lighting, creating a sense of modernity and cleanliness, high resolution, frame in motion, a lot of detail, high-fashion style with a modern and edgy vibe, vhs, grain, object photo, glow.
prompt: a futuristic, cyberpunk-style catalog featuring mannequins and detailed high-tech, oversized sunglasses with bold, geometric frames, and displaying various accessory designs. The background is filled with technical diagrams, product specifications, and fashion item icons laid out in a structured, grid-like format. The catalog has a minimalist aesthetic with a high-tech and experimental vibe, using monochromatic colors.
All model photos were generated using the prompt: fashion photo of a woman wearing colourful glasses made of recycled plastic, white background, studio light, fisheye effect; and the vary strong function was applied.
Subject studio images of glasses were created from an initially successful set of references and numerous prompt reruns: set of futuristic glasses, demonstration of brand models.
