
(1) концепция
«Belace» — бренд одежды из кружева ручной работы. Наша одежда помогает возрождать традиции Белёвского кружева. Мы стремимся объединить историческое наследие с актуальными трендами, создавая удобные и красивые изделия, которые не только подчеркивают индивидуальность, но и сохраняют культурное наследие для будущих поколений.
(2) исходный проект



(3) начало работы над айдентикой
Для реализации айдентики данного проекта были использованы такие инструменты как Midjourney, Chatgpt, MyFonts. Из предыдущего проекта целью также являлось показать изящность и утонченность беленького кружева. Генерация логотипа выполнена с помощью нейросети midjourney, а поиск шрифтового решения — MyFonts.
(4) логотип, шрифт, цвета
mj: white logo for the Belevsky lace brand «BELACE», black background, graceful shapes, lace, inspired by Zaha Hadid, behance, modern, organic, black and white logo, minimalist logo, simplicity
mj: flying white lace on black background in all format — ar 16:9 + adobe ps
mj: create a layout of printed products (paper, envelope, business cards) on white lace for the BELACE using white and black colors --ar 16:9 + adobe ps
mj: business card layout with lace inserts on a black background for the lace clothing brand BELASE, using white and black colors --ar 16:9 + adobe ps
(5) рекламные постеры
poster mj: You are a fashion designer tasked with creating a hyper-realistic fashion rendering of a white lace dress, inspired by the work of Virgil Abloh during his time at Louis Vuitton. The lace features intricate crocheted flowers and leaves, and you want to showcase every detail of the design in your rendering. Using the latest digital tools and techniques, you must create a realistic rendering that captures the texture and depth of the crochet, highlighting the fine details of the lace. You must also pay attention to the overall shape and structure of the lace dress to ensure it looks realistic and wearable. The dress must be visible in its entirety, against a black background, at full length. The goal is to create a rendering that is so hyper-realistic that it could be mistaken for a photograph of a real lace dress. — ar 3:4 + adobe ps background mj: A mockup of a 3 blank poster on a concrete wall, a voluminous lace frame, somewhere the lace sticks out of the poster, in the middle of New York street + adobe ps
poster mj: flying white lace on black background in all format — ar 16:9 + adobe ps background mj: mockup of advertising stand size 16:9 horizontal, volumetric lace frame, somewhere lace sticks out from the poster, in the middle of the street of New York
poster mj: You are a fashion designer tasked with creating a hyper-realistic fashion rendering of white earrings inspired by Virgil Abloh’s work during his time at Louis Vuitton. The lace features intricate crochet flowers and leaves, and you want to showcase every detail of the design in your rendering. Using the latest digital tools and techniques, you must create a realistic rendering that captures the texture and depth of the crochet while highlighting the fine details of the lace. You must also pay attention to the overall shape and structure of the lace earrings so that they look realistic and wearable. The earrings must be visible in their entirety, against a white background, in their entirety. The goal is to create a rendering that is so hyper-realistic that it could be mistaken for a photograph of the actual lace earrings. — ar 3:4 + adobe ps background mj: A mockup of a 3 blank poster on a concrete wall, a voluminous lace frame, somewhere the lace sticks out of the poster, in the middle of New York street — ar 16:9 + adobe ps
(6) дополнительные носители
mj: Rectangular Fashion Label tag on beautiful white lace, close up, straight on. No objections. --ar 16:9 + adobe ps
mj: paper bag mockup for lace clothing brand BELASE, the bag stands on elegant white lace on a black background using white and black colors + adobe ps
mj: paper bag mockup for lace clothing brand BELASE, the bag stands on elegant white lace on a black background using white and black colors --ar 16:9
(7) пространство
mj: Front view of the shop windows of a luxury brand clothing store made of lace, the store only sells lace clothing, minimalism, louis vuitton style windows, full hd, real photo --ar 16:9 --s 750 + adobe ps
mj: Inside view of the shop windows of a luxury brand of lace clothing, the shop sells only lace clothing, minimalism, louis vuitton style windows, new york, white light in the shop, full hd, close up view of lace clothing, real photo --ar 16:9 --s 750
(8) ресурсы
Midjourney (https://www.midjourney.com/) ChatGPT (https://chatgpt.com/) MyFonts (https://www.myfonts.com)